The cross-border sports entertainment star lineup of heavyweight casts was announced for the first time

As the first digital music awards ceremony in the Chinese music industry, all previous Miguhui star lineups have attracted much attention. At the launch ceremony, the first batch of guest lineups for the 14th Migu Hui was revealed. G.E.M. Deng Ziqi, Mao Buyi, Wilber Pan, and Zhang Liangying gathered to help out. More star lineups will be announced one after another.

In addition to announcing the first guest lineup, this year's Migu Hui also brought the cross-border cloud interaction of "music + sports" for the first time. At the launch ceremony, Wilber Pan and CBA star player Guo Ailun made a surprise "appearance" and performed a "screen pass" through 5G cloud technology, a cool performance that captivated the audience. During the cloud connection, the two did not forget to make a heart-warming agreement with music fans and fans to meet again at this year's Migu Hui. At that time, in addition to CBA star player Guo Ailun, mysterious women's volleyball guests will appear on the Miguhui stage as "cloud guests", letting the Chinese sports spirit ignite this ceremony.

5G + Based on the mature operation of 4K ultra-high-definition live broadcast for three consecutive years, it has achieved a comprehensive upgrade of end-to-end 4K+8K ultra-high-definition live broadcast production for the first time, creating "the world's first 5G+4K/8K+ cloud performing arts festival live broadcast". By then, 5G black technologies such as 5G cloud audience, 5G cloud box, 5G cloud CALL, 9 viewing angles, free viewing angles, bullet time, and cross-time and space holographic interaction will "organize groups to support" and log into the Migu Music APP to bring music fans A brand new festival experience, setting off a futuristic carnival on the cloud. Through Migu Music's 5G cloud audience function, you can participate in the grand ceremony rankings and compete for the C position, and you will have the opportunity to "dominate the screen" in the C position of Migu Huiyun audience's large screen, connect with star singers in real time, and win the idol "flop".

At the launch ceremony, Miguhui released nine viewing perspectives for the first time: "5G+8K Festival Perspective", "Celebrity Special Favorite", "Ultimate Original Painting", "God's Perspective", "Hui Hui" There are six ultra-high-definition plane viewing angles: "living room perspective" and "5G + In addition, this year's Miguhui will also create multiple second scenes across the country, including an 8K interactive "second scene" at Jiangmen Binjiang Sports Center to present "cloud connection" real-time interaction between women's volleyball players and festival singers; Cinemas and Migu Coffee in many places across the country will bring 4K ultra-high-definition interactive live broadcasts, unlocking 5G cloud entertainment fancy cross-border gameplay for offline fans everywhere, presenting a national super festival that travels through time and space and is immersive and interactive on large and small screens.

Innovating the 5G cloud performing arts ecosystem to explore new business model upgrades

Relying on China Mobile’s new 5G technology to continuously enrich the digital content and interactive gameplay of the festival, Miguhui is also actively exploring cloud Acting business model.

In response to users’ new participation methods and online consumption habits, this year’s Migu Hui has launched four major electronic ticket stalls ranging from 2 yuan, 18 yuan, 88 yuan to 1888 yuan, including Migu Huijiu major live broadcast angles, fancy props coupons and other festival-related rights and interests, as well as more than 10 kinds of rich rights and interests such as video ring tones, Migu membership, Migu coffee cards/vouchers, mobile and colorful clouds, provide one-stop services for users to listen, watch, Play and experience. You can purchase tickets on Migu Music APP, Weibo, Damai, He points, and 5G wallet to unlock the most fashionable gameplay of Miguhui’s annual carnival.

With the comprehensive upgrade of Migu Festival series IP, Miguhui’s cooperation with brands and platforms has deepened. TOEIC Network's new happy social online game "Shenwu 4", as the exclusive title sponsor that has been accompanying Miguhui for three years, will join hands with Miguhui again this time to create more gameplay of "games + music + 5G" .

The 14th Music Festival Miguhui

Time: December 5

Location: Guangzhou Baoneng International Sports and Performing Arts Center