On March 3rd, it was reported by the media that VP Li Yin of Netease Cloud Music Market had left Netease and joined an Internet company. In addition, Zhu Yiwen, CEO of Netease Cloud Music, had been demoted by Netease. At present, it is actually Ding Lei, CEO of Netease Cloud Music. However, there will be such a big personnel change in Netease Cloud Music because the operation of Netease Cloud Music in recent years has not reached the expected goal set by the company.

Li Yin joined Netease Cloud Music as VP in 214, and she has held many influential marketing activities in the company's operation in recent years, but her ability in the innovation of the company's products is very general, and Netease Cloud Music's lack of music copyright has always been criticized. For this reason, Netease Cloud Music lags behind Tencent's QQ music in market operation. It is natural for Ding Lei to choose to adjust the market VP when it is impossible to break through innovation. At present, the position of the market VP is still vacant, and the functions and powers of this position are temporarily shared by the employees of the marketing department.

The internal demotion of the CEO of the company is considered to be Ding Lei's dissatisfaction with the current market operation of Netease Cloud Music. Ding Lei's personal resignation as CEO of Netease Cloud Music also shows that Ding Lei attaches great importance to Netease Cloud Music. I believe that under the direct leadership of Ding Lei, Netease Cloud Music should make relatively big business changes, re-launch on the basis of re-planning and strive to become a leader in the online music market in China.

With the defeat of Shrimp in the domestic online music market, only Netease Cloud Music and QQ Music are the main competitors in the online music market at present, and the advantages laid by Netease Cloud Music in previous years have been gradually resolved by Tencent. At present, the competition between the two companies for the market has entered a white-hot stage. At this time, adjusting the internal executives of the company also shows Ding Lei's determination, which makes us look forward to completing the adjustment of Netease Cloud Music and setting sail again.