President Lee Kin-hee 1966 joined Samsung. At that time, he was a director of Central Daily News (one of Samsung's subsidiaries at that time). In the following 30 years, he served as vice president of Samsung products and vice president of Samsung Group, and served as president of Samsung Group from 1987. President Li also actively participates in activities outside the enterprise, and is also a member of the International Olympic Committee and the president of the Korea Disabled Welfare Sports Association.

President Lee Kin-hee led Samsung to become a world-class enterprise with his outstanding leadership. From 65438 to 0988, Mr. Lee Kin-hee launched Samsung's "second venture" shortly after he became the president of Samsung, and developed Samsung into the largest enterprise group in South Korea in just a few years. The impressive achievements did not satisfy President Lee Kun-hee, which made him stop. 1993, in order to make Samsung become a world-class enterprise, President Lee Kin-hee initiated the "new management" movement of Samsung which attracted great attention later. President Li accurately predicted the crisis faced by enterprise development at the end of the century, and put forward that "everything should be changed except his wife and children", so as to urge employees to seek change, development and change the status quo, abandon the management thought centered on quantity and turn to the management thought centered on quality, and thus Samsung's "new business" movement aroused strong repercussions in Korean business circles and even the whole society at that time. This business innovation activity laid the foundation for Samsung to develop into a world-class enterprise.

The development process of Samsung in recent ten years is also the implementation process of "new management". Samsung is constantly adjusting its structure, implementing the business development strategy of "selection and concentration" and actively investing in the research and development of future industries. Today, Samsung has spanned many fields, such as electronics, finance, machinery, chemical industry, trade and so on, and successfully achieved horizontal integration in various business fields, becoming a veritable world-class enterprise.

President Li Jianxi attaches great importance to the return of enterprises to society, and has been committed to the common development of enterprises and society and the common prosperity of society, and runs this concept through business activities. Samsung actively carries out social welfare activities to help the socially disadvantaged groups and academic activities aimed at developing world culture and art.

Due to his outstanding achievements and contributions in the fields of enterprise management, sports and society, President Lee Kun-hee has won many awards, such as the Korean National Medal Endless Flower Award, the Olympic Medal of the International Olympic Committee, the Korean Sports Medal Qinglong Award and the Tiger Award.

After more than ten years of unremitting efforts, Samsung's business in China has spread all over the country.

By the end of 2005, 18 of more than 30 Samsung companies, including Samsung Electronics, Samsung SDI, Samsung SDS, Samsung Electric, Samsung Corning, Samsung Network, Samsung Life Insurance, Samsung Fire Protection, Samsung Securities and Samsung Products, had invested in China.

South China's Samsung has invested a total of US$ 4.5 billion in China. In 2005, the sales in Greater China were US$ 25.3 billion, of which the sales in Chinese mainland were US$ 1 and US$ 7 1 billion. In 2005, South China's Samsung Company exported $9.8 billion from Chinese mainland.

, accounting for 57% of the company's total sales in that year. At present, China's Samsung has set up more than 90 organizations in China, with about 50,000 employees, and its business involves many fields such as electronics, finance, trade, heavy industry, construction, chemical industry, clothing, wool textile, advertising and so on.

Electronic products are Samsung's biggest business in China. China Samsung Electronics has set up dozens of production and sales departments in Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Guangdong, Hong Kong and Taiwan Province provinces, mainly producing semiconductors, mobile phones, monitors, notebooks, televisions, refrigerators, air conditioners, DVDs, digital cameras and IT products. In addition, China Samsung Electronics has set up research centers such as Beijing Communication Technology Research Institute, Suzhou Semiconductor Research Institute, Hangzhou Semiconductor Research Institute, Nanjing Electronics R&D Center and Shanghai Design and Research Institute to actively promote the localization of production, procurement and sales.

SDI refers to Samsung's CRT production department in China, and China Samsung SDI has established four production units in Tianjin, Shanghai, Shenzhen and Dongguan respectively.

Factory. It is the largest CRT production base in the world at present.

China Samsung Motor is mainly distributed in Tianjin, Dongguan, Hong Kong and other places, and is an important motor manufacturer.

Samsung corning is a company mainly producing CRT glass fittings and other products. At present, there are factories and sales departments in Shenzhen and Hong Kong.

In addition, Samsung set up a heavy industry enterprise in Ningbo, with shipbuilding as its main business; Samsung wool textile entered Tianjin, Shanghai and Guangdong. Samsung Products has set up trading enterprises in Beijing, Tianjin, Shanghai, Guangdong, Taiwan Province and Hongkong.

Samsung Advertising has set up branches in Beijing, Shanghai, Guangdong and Hong Kong. In terms of finance, it owns AVIC Samsung Life Insurance Company, Samsung Fire Shanghai Insurance Company, Samsung Fire Qingdao Representative Office and Samsung Securities Shanghai Representative Office. It can be said that Samsung's business in China has spread all over China.

While actively carrying out commercial activities, Samsung also attaches great importance to public welfare activities, emphasizes social responsibility, contributes to social prosperity and develops together with the local society. China's Samsung has set up a public welfare organization, and public welfare has been listed as a compulsory course for new employees' induction training.

Since then, Samsung has participated in and carried out public welfare activities in many fields, such as donations for fighting SARS, donations for Project Hope, surgical support for poor cataract patients, tree planting activities for Chinese and Korean college students, investigation activities for rural college students in the west, and environmental beautification of Xiangshan. Samsung of China has won many awards in the national enterprise selection, including the "most respected enterprise" selected by Economic Observer and the "most admired company" selected by Fortune (Chinese version), which once again proves the recognition of Samsung of China in China society.

Especially in 2005, Samsung of China took the opportunity of the 0/0 anniversary of its presence in China/KLOC-0, and put forward the goal of building a second Samsung in China. With the aim of "being an enterprise that China people love and contributing to China society", we will provide consumers with the best products and services with the best talents and the most advanced technology. South China Samsung is committed to research and development; D actively participate in social welfare activities, and localize the whole process of material selection, production and sales. Concentrate on developing education, assisting vulnerable groups, participating in environmental protection and supporting rural development, and carry out various forms of social welfare activities. In addition, China's Samsung also sponsored the Beijing Olympic Games, and made active preparations for it.

It is the sincere wish of Samsung employees in China to become an enterprise that China people love and contribute to China society, and it is the common goal of Samsung employees in China to build a second Samsung in China. Today, Samsung people in China are making solid and powerful steps towards this goal.