First, the keywords of the website should appear in front of the title, remember to pile them up. In the stage of building the title, it must be clear that the title must appear the main keywords of the website and ensure that the main keywords of the website appear at the front of the title. Because according to the rules of search engines, the weight of titles gradually decreases from left to right. Many webmasters will add many keywords to the title when building the title of a web page. In fact, in the title construction stage, there are not many keywords in the title. It is best to control the number of keywords in the title within 3.

Second, the page title should be reasonable in expression. In our daily work, we often see three forms of expression: category name _ website name, content title _ category name _ website name and content title _ website name. Generally speaking, the title of the homepage of a website is suggested to be expressed in one sentence. The first one can be used for classified pages, and the third one can be used for content pages of websites. If the website name has little to do with the content title, you can remove the website name and directly take the content title as the title.

Third, we must control the number of headlines. Generally speaking, there is no strict limit on the number of titles on a website page, but from the perspective of search engines, the displayed titles should not be too long. After many tests, Google search engine can display up to 65 English characters, while Baidu search engine can display up to 30 Chinese characters. If the limit is exceeded, it will not be displayed. Therefore, in order to improve the click-through rate of the website, we should focus on the weight of the website keywords. Here, it is suggested to pay attention to the number of words when building the title of the website page, which must be concise and accurate, and not too long.

Fourth, the rational use of noodp labels. Many newly-built websites will submit their own websites in the directories of many websites during the online period. The title of the website will also be reviewed by professionals, not the title originally submitted by the webmaster. Therefore, websites should make full use of noodp tags when building titles.

Fifth, the correct use of connection symbols. On the Internet, we can see that many webmasters will choose some conjunctions or symbols, such as-| > _ Wait, these four are the most common. There are no strict rules for these connection symbols. If your optimization is mainly aimed at Baidu, it is suggested to use "_" for the connection symbol and "-"for Google. Because Baidu's own products all use the "_" connection symbol.