Introduction of Aauto Quicker Spring Festival 221
1. Official activities of Aauto Quicker New Year Festival
1. Activity time: January 4, 221-January 31, 221;
2. Key live broadcasts: 1 live broadcasts to sell goods;
3. Focus of qualifying: strength/rising star/peak list, final at the end of the month;
4. Investment promotion and stocking: sharp goods/explosions/styles;
5. Fan interaction: special offer for newcomers/1 billion subsidy/mysterious gift for the Spring Festival;
6. Content play: Create a short video with the topic # Aauto Quicker New Year Festival # and win millions of traffic support;
7. Composition play: overall GMV ranking/anchor broadcast rate, millions of cash prizes;
Second, Aauto Quicker's "Spring Festival is not closed" activity
1. Activity time: February 1, 221-February 26, 221;
2. Key live broadcasts: 1st, 2nd, 21st and 22nd;
3. Investment promotion and stocking: Spring Festival customized money/brand joint money;
4. Fan interaction: special offer for newcomers/1 billion subsidy/mysterious gift for the Spring Festival;
5. Content play: Create a short video with the topic # Aauto Quicker New Year Festival # and win millions of traffic support;
Third, Aauto Quicker New Year Festival features gameplay
Featured gameplay 1: Grab new products in the New Year
Sharp products/explosions/style models, and special new year products are the first to hoard customized models/brand joint models for the Spring Festival. The official help is sincere and new.
special gameplay 2: the taste of the year is visible
With the topic # Aauto Quicker New Year Festival # Create a short video of the taste of the year, and win millions of traffic support.
Special play 3: Spend the New Year with you
The newcomer Lao Tie is not alone, and all the tens of billions of subsidies and mysterious gifts for the New Year are ready.
IV. Anchor Selling King Competition
1. Activity time: January 4, 221-January 31, 221;
2. List rules:
Calculate the final popularity value according to the total sales amount of commodities, the total number of new products, the number of broadcasting times, etc. of the anchor during the activity, and rank according to the popularity value; According to the popularity and sales data before the anchor activity, the anchor is divided into three lists: strength list, new star list and peak list.
3. Registration method: automatic participation without registration.
4. Reward form:
(1) Weekly list reward: TOP1 anchors in the weekly list can get traffic rewards;
(2) General list award:
V. Qualifying competition for heads of investment promotion
1. Activity time: January 31, 221-February 26, 221;
2. List rules:
According to the total sales of commodities, the broadcasting rate of merchants and the sales rate of merchants during the activity, the ranking is made according to the heat value.
3. Registration method:
(1) Aauto Quicker officially designated investment promotion head;
(2) Initiate the investment promotion activities of the Head of Delegation from January 4th to January 31st.
4. Reward form
(1) Weekly list reward: TOP1 anchors in the weekly list can get traffic rewards;
(2) General list award:
VI. Service provider qualifying competition
1. Activity time: January 4, 221-January 31, 221;
2. List rules:
According to the total sales of goods and the number of targeted brand businesses of service providers during the activity, etc.
3. Registration method
(1) The service provider organizes its merchants to carry out live delivery, and invites merchants according to the standard that each merchant can produce at most 1W GMV on average. After more than 5 merchants, there is no requirement; Organize offline activities, use the unified materials of the New Year Festival on the platform, and make offline publicity materials such as Yi Labao and posters to ensure the implementation of the activities.
(2) Each activity lasts no more than 5 days. According to the amount of vermicelli purchased by the service provider and distributed to its merchants during the activity, the platform will give a rebate of 2%.
4. Reward form
(1) Weekly list reward: TOP1 anchors in the weekly list can get traffic rewards;
(2) general list reward:
5. Competition system:
According to the popularity value (popularity value = overall GMV ranking during the event *3%+ merchant broadcasting rate ranking *3%+ merchant marketing rate ranking *4%), the list will be rushed, divided into daily lists and general lists.
6. Traffic reward:
The top 2 people in the weekly list are rewarded with vermicelli traffic (recharged to service providers) respectively;
The first place in the overall list will receive the following cash rewards:
Ranger.com 5.