It is rumored online that Xiami Music, a subsidiary of Alibaba, will close down. This news caused a big sensation as soon as it was released. After all, Xiami Music accompanied many people through a wonderful childhood, but now Xiami Music Music has gone through a lot of difficulties, and some netizens felt very sorry for the news of the closure of Xiami Music. The reason why Xiami Music declined was because it was not profitable.

The reason for the collapse of Xiami Music is that the music market is now highly competitive, and a considerable number of songs require their own copyright purchase. Membership of Xiami Music is very easy to get. At the beginning, you can sign up for a one-month membership for one penny. After using up, you can change your number, and then use another penny to sign up for another one-month membership. This also creates Xiami Music. Music is difficult to make a profit, and it also requires a large amount of investment in song copyright. If you are not willing to invest in song copyright, it will be difficult to attract users to use Xiami Music.

Xiami Music does have shortcomings. There are not many song copyrights, and the interface is not innovative enough. I feel that the sound quality played by the Xiami Music player is not as good as that of other mainstream players. This has led to many people turning to other players. For example, NetEase Cloud Player is a very good player. The main products are also different. NetEase Cloud Player mainly focuses on sadness, because most of the people who listen to music on the player now are teenagers. Therefore, most of the music that teenagers listen to is mainly sad and pop rock. Although Xiami Music has several music modes, it is quite mixed. There was no single formula, so many people didn't like using Xiami Music, which led to the collapse of Xiami Music.

The player market is a competitive market, and it is also a market of survival of the fittest. Now, except for QQ Music and NetEase Cloud, other music platforms have been tepid. The promotion model of Xiami Music did not attract more paying users to Xiami, which made it difficult to develop. If there were no more users, it would naturally face bankruptcy.