Not owned

NetEase Cloud does not belong to Tencent. NetEase Cloud mainly promotes "scenario-based cloud services" and launches a series of scenario-based cloud services such as communications and video (NetEase Video Cloud), fully intelligent cloud customer service (NetEase Qiyu), cloud computing basic services, cloud security (NetEase Yidun), etc. NetEase big data products.

In March 2017, NetEase Cloud, the cloud computing and big data brand of NetEase Group, expanded its mass entrepreneurship and innovation base in Zhejiang Province to provide comprehensive services and services for startups and traditional industries to innovate with the help of cloud computing and big data. Technology empowerment.

In July 2017, during the Cloud Innovation Conference, NetEase Cloud launched "Exclusive Cloud" in the industry, positioning it as "the best cloud computing form for medium and large enterprise customers."

The two-strong pattern in 2018-2020: the romantic demise of digital music

In football matches, every whistle of the referee may affect the direction of the entire game, shrouding the copyright The same seems to be true of the music market in the shadows.

Since September 2017, the National Copyright Administration has successively interviewed the heads of Tencent Music, Alibaba Music, NetEase Cloud Music and other companies, and has also cooperated with Universal Music, Warner Music, Sony Music, Emperor Entertainment and other record companies. The company communicates with the association in an attempt to cool down irrational market competition such as grabbing exclusive copyrights and driving up licensing prices.

But the online music battlefield has been troubled by the issue of exclusive copyrights. Subsequently, the entrepreneurial echelon represented by Alibaba Music, Taihe Music and Duomi Music successively lost. Only Tencent Music is the only one left in the market that can still compete with Tencent Music. Download NetEase Cloud Music.

Xiami, who shouted to accumulate grain widely and not build walls, suffered a bloody blow outside the copyright wall. Duomi Music, which started by relying on innovation, lost its copyright and the foundation of innovation.

This is the end of the romantic era of digital music

In 2018, the National Copyright Administration once again coordinated Tencent Music and NetEase Cloud Music to reach an agreement on online music copyright cooperation matters, sublicensing each other's exclusive More than 99% of musical works.

Just when many people thought that the copyright war was coming to an end, more than a month later, Tencent Music hit NetEase Cloud Music’s weakness: it would no longer sublicense the songs of Jewel Music to NetEase. Cloud Music, including all of Jay Chou's singles.

At that time, Duomi and others had basically been eliminated, and Xiami’s growth was sluggish. Although there was still a big gap between NetEase Cloud Music’s market share and Tencent’s, the advantages of music library open rate and playback rate allowed it to pursue an IPO. Tencent Music was on pins and needles and did not hesitate to throw out the "nuclear bomb" in its hands.

At that stage, NetEase Cloud Music still relied on higher song utilization, community experience and original music to survive the copyright squeeze, but it also left too many lessons behind.

In March 2020, NetEase Cloud Music announced a strategic cooperation with Rolling Stone Records. The two parties will cooperate in music copyright, artist discovery and training, in-depth development of music IP, original music, music performances, online karaoke and other music. Carry out in-depth and diversified cooperation in downstream areas.

On August 11, 2020, NetEase Cloud Music announced a multi-year licensing agreement with Universal Music. According to the agreement, NetEase Music will be able to distribute Universal Music's music on its platform and related digital services, that is, obtain music library authorization. In addition, NetEase Cloud Music has also launched innovative business with Universal Music. The music library cooperation has been extended to the community product Mlog, as well as other music usage scenarios.