Now, German culture, known for its tradition, calmness and seriousness, is not to be outdone. In addition to continuing to promote its traditional trump culture such as music and philosophy, it is planning a campaign featuring cutting-edge industrial and technological products. The main force of the new consumer culture. China is Germany's most important trading partner in Asia, and Germany's economic cooperation with China in recent years has been well-intentioned. And as this European country, which is not the most attractive for tourism, takes the lead in becoming a destination country for Chinese citizens to travel to Europe at their own expense, it becomes possible for Chinese people to get up close and personal with the real Germany. After "Hafa" has become the favorite of the new middle class, will the next wave be "Hafa"'s turn? Let's read about its powerful new consumerist offensive. Perhaps, we will find that "Hafa" will It will achieve our taste that is different from the popular ones, and it can become a fresher and more unique choice after American, Japanese, British and French culture.
Learning
Goethe has a famous saying: The Chinese people are almost the same as us in terms of thoughts, behaviors and emotions, which makes us quickly feel that they are the same kind of people as us. Everything there is clearer, purer, and more moral than here. ?The poet has always had a very strong interest and feeling in China. Interestingly, the sage’s intuition was scientifically verified two hundred years later: in 1995, a researcher from the German Sample Institute commented that in the results of a global citizen culture study, German and Chinese residents had The similarity in value selection, and among the cultural changes in the past 20 years or so, the trajectories of Chinese and German popular culture are the closest.
In fact, the relationship between China and Germany is very deep. Cai Yuanpei, China's educational pioneer, returned from studying in Germany and spread the modern education concept modeled on the University of Berlin throughout China. At the beginning of the 20th century, although most of the literati scholars and revolutionary pioneers studied in Japan, they learned Japanese The scientific and technological culture borrowed from Germany since the Meiji Restoration. Brecht wrote "The Good Man of Sichuan" and it was performed in China more than ten years ago. Even the "aesthetics" that are so popular in China are just ideas borrowed from Germany by Japan.
The German mathematician Leibniz, the inventor of the basic working principle of computers - binary - is said to have been inspired by the "Book of Changes".
As far as knowledge, especially philosophy, is concerned, we have always been students of Germany. From the masters of German classical philosophy and the rebel Nietzsche, China's fashionable youth have found their own way of talking about philosophy. Today, if you want to mix in academic circles, or wear academic finery to mix in fashion circles, Weber, Heidegger, and Habermas are keywords that must be remembered. Whether you understand them or not is one thing. .
Art and Literature
The situation in literature and art is roughly the same. Today, when names like Goethe, Schiller, and Heine have become old, the half-German Kafka is also criticized by superficial petty bourgeoisie youth, and Günter Grass is half-cold and half-hot, noble German literature is always shelved. , has always been used as a research sample only among senior Chinese intellectuals. Fortunately, the name of the poet Rilke has begun to be talked about by a small group of stylish but more thoughtful people. You must be able to recite it casually? What victory can there be? Holding on means everything? Such Richter's motto. Of course, it doesn’t matter if you don’t understand poetry. For example, who would regard this line of Holderlin’s poem about people living and working poetically on the earth as poetry? Isn’t this just a real estate advertisement?
Germany The cultural exchange activities organized by the embassy are much more formal, but they often feature topics that are famous but that ordinary Chinese have no idea about, such as the video exhibition of the theater master Brecht and the neo-expressionist master Immendorff. Exhibition of works. There are several popular books on the market about the Bauhaus, the pioneer of modern design, but few actually understand it. However, Beuys, the master of German postmodernist art, has a greater direct influence on China. He seems to be responsible for the proliferation of performance art of various names in China, because this crazy gentleman once said, "Everyone is an artist." ?.
Gage music
In addition to being rich in serious philosophers, Germany is also rich in musicians, Beethoven, Bach, Mendelssohn, Wagner, if you can count them in one breath, It only proves that you have too few cultural celebrities. It is a characteristic of our country that Western classical music is synonymous with elegance.
Listening to ECM has nothing to do with Meiya. It is only related to alternative music. In recent years, it has become the new favorite of domestic petty bourgeoisie, Bobo and many artistic young people. In addition to jazz, ECM also integrates classical, experimental rock and ethnic music. For all records produced by ECM, ECM is its biggest style, rejecting commercialism and giving musicians ample creative space. Another music brand from Germany that is popular among domestic pop music fans is Enigma. This Newage team called "Mi" is hosted by German musician Michael Cretu. In Enigma's music full of mysterious artistic conception, you can vaguely feel the shadow of classical serious music, and you can directly feel the popular electronic orchestration; Hear the free and long singing of ethnic minority tribes, and appreciate the solemn and grand harmony of the church choir. In comparison, Enigma is more popular among Chinese people than ECM.
Film
Berlin Film Festival?Golden Bear?Award
Everyone knows that the introduction of Chinese films to the world began at the Berlin Film Festival. After Zhang Yimou's "Red Sorghum" became a blockbuster and won the Golden Bear in 1988, Ang Lee, Hou Hsiao-hsien, Chen Kaige, Li Shaohong, Xie Fei, Wu Ziniu, Wong Kar-wai, Johnnie To, Jia Zhangke, Wang Xiaoshuai, Yang Dechang, etc. have appeared on the stage in Berlin. These Chinese filmmakers almost cover Various styles and genres of Chinese-language films. However, even Jia Zhangke admits that the Berlin Film Festival prefers Eastern films too much. In addition to the personal interest of former Berlin Film Festival Chairman De Harden, I am afraid it has something to do with the universality of Goethe's intuition in Germany. Although we have to Admittedly, Germans know very little about China.
In fact, the Chinese people’s understanding of German movies is also very poor. Except for the youthful and dynamic and fashionable "Run Lola Run", ordinary movie fans have almost no idea about German movies, let alone those movies. A few heavy Germans: Herzog, Wenders and Riefenstahl. They are national treasures in Germany, but they will always be a minority in China.
Study Tour
There are two other ways that Chinese people are willing to give money to Germans, namely traveling and studying abroad. In February this year, Germany became a tourist destination for Chinese citizens. It was also the first European country among the Schengen Agreement countries to open its door to China. ?Go to Heidelberg to see the ancient city, taste beer in Munich, and go shopping in Frankfurt? What a charming dream, it will come true soon. During his recent visit to China, the German President said that more than 100,000 Chinese tourists have visited Germany. This is a figure that makes Germany happy, but don’t forget that our international students are also digging for gold and spending money in the hometown of "Grimm's Fairy Tales". To be honest, although German schools do not charge tuition fees and are hugely attractive to Chinese students, considering the difficult and difficult to speak German, I still can’t imagine that there are currently more than 14,000 Chinese studying in Germany.
Luxury cars
In addition to the high-end nature of literary and artistic products, Germany also produces high-end cars. For example, the arrival of Mercedes-Benz sedans in Beijing means that the Chinese people's car consumption level can reach a new level. The long-term mid-to-high-end strategies of German cars such as Volkswagen, Mercedes-Benz, and BMW have already whetted the appetite of the Chinese people. There is no doubt that even after experiencing pseudo-nationalism and irrationalism events such as "Smashing the Dash", German cars are still the first choice for Chinese people to buy cars. When the first Santana was assembled and rolled off the assembly line in Shanghai 20 years ago, perhaps every Chinese person would not have thought that today, the Germans' calm style has enabled their products to take over China's car sales in the bloody car war. Half of the country.
Another representative of Germany’s trustworthy high-tech and heavy industry is the railway. While the Chinese are still igniting nationalist sentiments for Japan’s import of Shinkansen technology to China, Siemens’ subway has quietly taken over Shanghai. and the urban hinterland of Guangzhou. Now, the German president has successfully sold their magnetic levitation technology.
Dark beer
Beer is another national treasure of Germany. German beer has actually been associated with China for a long time. In 1903, Germans living in Qingdao began to make their own German beer. What is puzzling is that now German beer has entered the daily horizons of Chinese people, but only through small German beer festivals occasionally held in some cities.
Of course, now in Beijing, Shanghai and Guangzhou, you can go to a small bar that specializes in German beer, drink a few sips of German dark beer, brag and chat, and your ears may still be ringing in the ears of ECM's alternative jazz? Selling German beer The bar probably doesn't play such difficult Beethoven symphonies.
Football
Beckenbauer
Because of Schlapner, Yang Chen and Xie Hui, the Chinese began to have close contact with the once glorious German football. But if German football still has charm, it only exists in the nostalgic mood of people over 30 years old. Football heroes like Beckenbauer and Rummenigge are basically memory collections of the elderly. German football has always been characterized by toughness, stability and emphasis on defense, and the tough image of German players is another simple German quality. To confirm this, the logical Germans used proof by contradiction. Germany's "Bild" once said: Beckham spends a long time in the bathroom every morning fixing his hair, and this habit is generally only shared by women. Not to mention that Beckham wore earrings and even painted his nails pink under the guidance of his wife, the hottie Victoria! But the Chinese people obviously only recognize Beckham. From the era of "Uncle Shi" to the present, he is down-to-earth but The most worrying people in the clumsy Bundesliga are always those Chinese, first Yang Chen, Xie Hui, and now Shao Jiayi.
?God bless them to play well in Germany. In addition to increasing our national prestige, it may also make us fall in love with German football again.
Cool Machines
Although Germans are consciously alert to fashion, Siemens mobile phones, which have always been rigid, have begun to adopt fashionable, trendy and alternative routes in order to save their declining sales in China. . The Germans are either average or mid-range, but when they are different, they are also extremely different. Sure enough, Siemens' latest series Xelibri has appeared in all kinds of media unprecedentedly with the most fashionable and alternative advertising method. Its user positioning in China is said to be: people who advocate fashion and technological progress, regardless of age, they like parties, dressing up, bars and entertainment venues, they want to live a fashionable life and work hard for it. Isn't this the definition of "So tomorrow"?