it's still my soy milk.

welcome everyone to buy it,

it's cheap and nutritious.

the name of the store: "our soybean milk" is the source of men's health and the magic weapon of women's beauty. Men's gas station, women's beauty salon. Nutrition and delicacy are not to be missed! Let the mellow fragrance awaken your vitality! Calf doesn't drink milk, but falls in love with soybean milk? ! Doudou soybean milk can't be separated from fried dough sticks, which makes me love you to the old name: Delicious Online

Advertising slogan: ① Do you want to know the taste of Delicious Online? ② Love delicious food, love soybean milk

③ "Delicious online"! Different feeling! Want Want Soymilk [Drink a cup during the day and don't get sleepy; Drink a cup at night, sleep soundly] or [once you have it, you don't want anything else] delicious soybean milk, and drink it every day with nutrition. It's your fault that Yonghe Soymilk doesn't come once, but it's my fault that you don't come twice. It's my fault to criticize the source of health. A cup of soy milk gives you the taste of your hometown. You want to eat soy milk. Lele Soymilk

Happy unlimited Lele Soymilk shop name: delicious cable

Advertising language: ① Do you want to know the taste of "delicious cable"? ② love delicious food, love soybean milk

③ "delicious cable"! Different feeling! If you eat it in one bite, you will have an illusion, and the old people will think of things when they were young! How wonderful it is! Advertising language; You don't need a reason to fall in love with soybean milk. Store name; Doudou Soybean Milk Drink soybean milk every day

A beautiful day starts here. Name: Shuimo Bean Blossom

Advertisement: A bowl of beans smells delicious. Come and taste it! You don't need a reason to fall in love with soybean milk. The name of bean beauty and vitality life (nutrition express) is pleasant to hear and makes people feel nutritious. Fuyanjie: Soymilk is healthier to drink. Lafang: Love life, love soy milk. Metersbonwe Bang Wei: Do not drink soy milk. Xtep: Soymilk feels like flying. Pepsi: Did you drink it today? Samma: What's the bean? What's the pulp?

Melatonin: There is no gift this year, but only a soymilk machine.

Huiren Shenbao: Soymilk, whether he is good or not, Li Ning: Soymilk, everything is likely to be stiff: you drink, I drink, everyone drinks, soymilk! Nongfu Spring: China soybean milk, a little sweet! Haodi: Soymilk is good, which is really good! White plus black: drink a cup during the day, not sleepy; Have a drink at night and sleep soundly Wahaha: Mom ~ ~ I want to drink! China soybean milk! Clear mouth: Do you know the taste of soybean milk? Anta: Drink soybean milk, I like it!

calcium in calcium: Nowadays, soybean milk is high in content. It's convenient to drink one pot over five! Look at me, drinking five pots at a time! An advertisement for lemon juice in Taiwan Province: Soymilk, as long as I like it, why not? Nike brand advertising words: soybean milk, drink if you want. Advertising words of some websites: study hard and go to school every day. Fuck me once, I'll never forget it. I wanted to change it to soybean milk, but I found it couldn't be changed. It was too strong! )

the advertising slogan of remy Martin wine: once the soybean milk is opened, good things will come naturally. Parker's advertising slogan: the president drank soybean milk. Advertising slogan of Honda motorcycle: ride a Korean to meet your closest soybean milk. Guangzhou jinfu rice shop's opening advertisement: soybean milk, Guangzhou is drinking it. In fact, soybean milk needs more care. Hui Tuo Lola's advertising slogan: Soymilk is endless. The advertising slogan of Fiyta Watch: Once you have it, you want nothing more. (Strong, can't be changed) The advertising word of Southern Weekend newspaper: Soymilk, let the weak be strong, let the strong move forward. Advertising words of southern window magazine: focus on soybean milk, meet successfully and have health, and start from here in Huang Doudou

Jin Doudou and Yindoudou, or else we will use Huang Doudou Part II: advertising operation of beautiful soybean milk machine

marketing 842 Zhang Yanhua No.5 copy 1: choose "beautiful" and enjoy beautiful life-beautiful soybean milk machine. Beauty-life can be more beautiful. Creative copy:

1. Advertising creativity: calling title, easy to remember; The text is a picture with advertising slogan, which is used as

according to the color synesthesia. The warm color is easy to remind people of the strong taste of soybean milk, and the advertising slogan "Life can be more beautiful" moves consumers, prompting them to have a desire to buy.

2. Advertising positioning:

Advertising adopts the image positioning method, targeting people who have the consumption ability to enjoy life, because Midea is in a far cry from other brands'

soymilk machines in terms of performance, and can only grasp consumers'

emotions from the image of "beauty can make people enjoy life".

copy 2:

have you ever heard of the "soybean milk diet"?

1. Soybean milk is rich in soybean saponins and unsaturated fatty acids, which can decompose cholesterol in the body, promote lipid metabolism, and

make subcutaneous fat difficult to accumulate.

2. Although soybean milk is liquid, it is still a high-fiber food, which can enhance the gastrointestinal peristalsis function, solve the constipation problem, and make the small abdomen no longer protrude.

3. Soybean milk has diuretic and perspiration functions. Water accumulated in the body can not be discharged, which is the main murderer of edematous obesity. For example, < P > If you eat more diuretic and sweat-consuming foods during weight loss, you can not only reduce the chance of edema, but also take away some calories. It is very simple to lose weight by using soybean milk. Drink two bowls of soybean milk and a snack (except fried dough sticks) for breakfast every day. Drink 1

bowl of soybean milk before going to bed at night, and take a light vegetarian diet as the main meal for two weeks, and you will find yourself losing weight. Drinking fresh soybean milk regularly can not only lose weight healthily, but also balance nutrition, adjust endocrine and fat metabolism system, < P > stimulate the activity of various enzymes in human body and enhance muscle vitality. Midea Soymilk Machine specializes in dry bean pulping, which is carefully ground, with no loss of nutrition and more original flavor. Midea wholeheartedly serves consumers, completes every detail of products, and is an expert in modern household appliances around you. Beautiful soymilk machine, a beauty pageant of exquisite life. Creativity of copywriting:

1. Title:

It can arouse readers' interest by using a suspense style. The text is pictures and explanatory notes. The soymilk cup of this picture is old-fashioned vermilion in China, giving people a sense of authority.

The picture is concise and clear at a glance, which can increase the attraction of advertising titles and slogans and improve attention. The advertising slogan echoes the advertising slogan

. Soymilk can lose weight, be healthy and nutritious, and also achieve the beautiful figure pursued by women, which is true, reliable and convincing.

4. Positioning method:

The advertisement adopts quality positioning method, which is aimed at beauty lovers who like to lose weight healthily. Because Midea has similar functions and less prominent advantages compared with other brands of bean pulp machines, it can stimulate consumers' desire to buy from the social hot spot of "healthy weight loss". Article 3: Yonghe Soymilk Advertising slogan Yonghe Soymilk wants health to accompany you forever? Please look for Yonghe soybean milk. Do you want your family to live in harmony forever? Please look for Yonghe soybean milk. Do you want your team to be harmonious forever? Please look for Yonghe soybean milk. Want to soften the stern face you remember? Please look for Yonghe soybean milk. Do you want your life to be harmonious and beautiful forever? Please look for Yonghe soybean milk. Chapter 4: advertising copy of Yonghe Soymilk Brand Image Advertising Design < P > I. Preface < P > This advertising plan aims to attract new consumers to try Yonghe Soymilk on the basis of consolidating the original consumers, recommend the health of Yonghe Soymilk to consumers, and promote the service and lifestyle of Yonghe Soymilk. Through extensive advertising, we will expand the influence of Yonghe Soymilk "Good morning Yonghe, the beginning of a healthy day", attract emerging consumers to choose Yonghe Soymilk, at the same time, enhance the brand's reputation through

good morning greetings, strengthen the emotional connection between the brand and consumers, enhance their love for the brand, increase brand loyalty, and let everyone in China have a cup of soy milk every day, preferably Yonghe Soymilk.

2. Market analysis

(1) Brand profile:

Yonghe Soymilk refers to a breakfast shop in Yonghe City, Taibei County, Taiwan Province, which mainly sells soy milk. It was first started by two veterans from Shandong

and Hebei Province around 195. Yonghe Soymilk brand was founded by Taiwan Province Hongqi Food Co., Ltd. in 1982, and it was a well-known brand in the food and beverage industry in 1995. Nowadays, the brand of Yonghe Soymilk has been deeply rooted in people's hearts. The menu is classified into soybean milk, dim sum, rice, snack food, set meal, popular drinks, etc. The price positioning is < P > 2.5 ~ 25 yuan.

(2) Marketing environment:

At present, the fast food industry in China is basically occupied by KFC and McDonald's. McDonald's and KFC seem to "endorse" the fast food market in China. However, Chinese fast food accounts for four times more than western fast food. But there is no real "leader" in the "cauldron" of Chinese fast food.

when KFC has announced that it will make "Chinese fast food", we found that the fast food industry in China is also diversified,

and the two major contradictions in the fast food industry in China (the competition between western fast food and Chinese fast food) cover up another potential spear

shield (the competition between Chinese fast food). In fact, McDonald's has never regarded Yonghe as its main rival, because it is assumed that < P > all sell western-style fast food. In 21.1% of the "small pond", there are already two big fish, and the small fish are doomed to be difficult to survive. This once again confirms that if we give up the road of Chinese fast food, it means leaving the Chinese fast food category in the era of free competition, which accounts for 78.9%, and squeezing into the western fast food category, which only accounts for 21.1%. From this, we can easily see that "standardized qsc" is the main line of the great transformation of Chinese fast food category, and the essence of the great transformation of Chinese fast food category < P > is: learning from the middle school is the body and learning from the west is the use. What Yonghe wants to do is to adhere to the famous brand line, learn from the advantages of western fast food and develop steadily.

(3) Development trend:

(1) Diversification of formats and characteristic management: With the development of the industry, the catering formats are no longer single, but are developing in a diversified direction. The reasons for stimulating the diversified development of catering formats mainly come from three aspects: foreign capital and the entry of brands; The catering competition is escalating and life is increasingly diversified

.

It can be seen that in the future, the characteristics of the catering industry in terms of operating characteristics and diversified formats will be more obvious.

(2) the key to the success of brand: brand is self-evident for catering enterprises. The competition in the catering market is bound to come down to the competition among brands.

Whoever has stronger brand power will have a broader market, and brand power has become the key for catering enterprises to enter the market one by one. Brand is also < P > the most critical factor to attract consumers. Therefore, whether the brand has enough influence determines whether the catering enterprises can win in the market competition. Without brand power, it will be difficult to change the fate of being eliminated by the market and consumers.

(3) franchise chain promotes rapid expansion: the benefits and powerful power brought by the franchise chain model have long been proved in the market, and the franchise chain model of catering industry is maturing step by step.

(4) Summary:

Advantages: (1) The products are diversified and meet the tastes of Chinese people;

(2) Fast-food consumption, which leads to quick return of funds;

(3) Chinese fast food has a strong cultural identity;

(4) rich varieties, diverse tastes and balanced nutrition;

(5) the price is moderate.

Disadvantages: (1) Single management mode;

(2) it is difficult to get the recognition of western culture;

(3) Low standardization and low service level. Opportunities: (1) The industry has great development potential;

(2) Strong policy support.

threat: there are many competitors in the industry.

Third, consumer analysis

(1) Consumer behavior:

Motivation to buy: The trend of "Yonghe Soymilk" began with the Chinese Little League team's good performance in the World Little League Championship in William Porter, USA, which led to the atmosphere of watching baseball games. Due to the time difference, it was often close to early morning after watching baseball games, and Yonghe Soymilk was the first breakfast shop to open

. "Yonghe Soymilk" has become a business card of Taiwan Province catering industry. The brand has formed a high popularity in China market.

(2) Target market:

The target is young and middle-aged people. Yonghe soybean milk products are diversified and fast-food consumption, which can meet the needs of most young people < P >.

(3) consumer attitude:

(1) I hope the product quality can be guaranteed.

(2) I hope the products are delicious and cheap.

(3) Expect a unique product launch.

(4) I hope the product has a certain aesthetic feeling in appearance.

(5) I hope the product has certain emotional sustenance.

(4) Summary:

It is suggested that Yonghe Soymilk should learn from the experience of other fast food brands and shape the unique fast food culture of Yonghe Soymilk to meet the needs of young

energetic people.

IV. Promotion Planning As a local enterprise, Yonghe Soymilk is undoubtedly more nutritious than those foreign fast food restaurants and more in line with Chinese tastes. Yonghe's vision is

to build a place where Chinese people can drink Yonghe soybean milk, and the patriotic banner is very warm for Chinese people and easy to win over Chinese consumers

. Direct-operated stores and franchise stores built by directly affiliated enterprises with head offices all over the country can form scale effect and brand effect in the whole country.

V. Analysis of competitors

(1) Existing fast food brands:

KFC, McDonald's, Dicos, Yoshinoya, Goubuli, Yonghe Dawang, Ajisen Lamian Noodles, etc.

(2) Analysis and comparison of competitors: McDonald's:

1. Brand identity:

Yonghe Soymilk is a scarecrow, and its store operates China Red, which is kind and eye-catching and has strong China characteristics. McDonald's is the yellow "M", which is striking and warm.

Second, the dining environment:

Their store location is also in places with heavy traffic, and the geographical location of the two stores is very close in many cities. Their

stores are all large windows facing the street, and plastic tables and chairs are in the store. Because it is said that hard chairs can increase passenger flow, and they are also famous for their cleanliness

, they have strict requirements for cleaning the glass windows, desktops, floors and ceilings in the store. However, McDonald's demands on the

hygiene of the storefront are almost strict, and the cleaning frequency is more than Yonghe's, and the fineness is greater. When cleaning the stairs, employees are also required to squat on the ground and hold

rags to wipe, even the corners are not spared. Both McDonald's and Yonghe Soymilk like to put music in the store, and both have their own songs.

McDonald's is "I like it", and Yonghe Soymilk is "Yonghe, Yonghe, all over the world".

Third, standardized management:

In order to ensure that the food that customers taste at any time and any place is of the same quality, McDonald's