Bar (Bar, Pub, Tavern) refers to a consumption place that provides alcoholic beverages such as beer, wine, wine, cocktails, etc. Bar mostly refers to entertainment and leisure bars that provide live bands, singers, and dancers. The high-end bar also has bartenders who perform exciting fancy bartending. So what are the business models of bars?
Bar business model: bar restaurant
This type of bar has a dual identity. During lunch and dinner, it functions as a Western restaurant, mainly serving formal Western food. In order to cater to local tastes, some Southeast Asian or Chinese dishes will also be added. Of course, when guests are dining, they should not forget their role as the bar and sell drinks in a timely manner. Because guests may unknowingly spend more on drinks than on meals, which often increases unexpected income. This form is called dining with drinks. After dinner time, the bar mainly sells drinks and is generally operated as a light bar. In addition to providing drinks, some more complex snacks are also provided for guests to accompany their drinks in order to sell more drinks.
If the decoration of the bar is more traditional and elegant, in order to match such an atmosphere, the management should be light and elegant. For example, play some more lyrical music, provide newspapers and magazines for guests to relax, or put a jukebox for guests to choose songs. This two-in-one bar is suitable for guests who like elegance to relax here.
The operating characteristics of this kind of bar are "big and small". It wants to do Western food business but does not let go of the bar operation. At the same time, there is also the idea of ????insurance management. Because if the bar business is not doing well, you can make up for it with the Western food business; if the Western food business is not doing well, you can help with the bar business. This kind of bar is generally not very entertaining and has no obvious features. Success or failure also depends on the right time and place, and more importantly, the role of advertising.
A successful example of this business model is Ruth’s Restaurant and Bar. It is located on the beautiful Shamian Island, adjacent to the famous White Swan Hotel. Its customers are residents of the White Swan Hotel and many foreign tourists who come here with the book "China" in their hands. After trying and comparing, the guests of the hotel felt that the products of Ruth Restaurant and Bar were not much different from those of the hotel, but the price gap was relatively large, so many guests ate and drank in this restaurant and bar. Of course, there are also young white-collar workers who like elegance and choose to meet friends, chat and relax here. Coupled with the unique European-style buildings on Shamian Island, people feel that this is the place to celebrate Western festivals. Every Christmas or Valentine's Day, police forces are deployed to restrict pedestrian access to avoid unnecessary chaos. This is how Ruth's Restaurant and Bar succeeds because of its dominance.
Of course, we cannot fail to mention the successful business strategies of operators here. When the restaurant and bar first opened, Ruth just labeled it "bar." Because the competition at that time was not strong, and the income from alcoholic beverages was stable. Investors tasted success first. But a few years later, the financial crisis occurred, real estate and other businesses cooled down, and people's consumption became cautious and practical. The bar's business once fell sharply. The operator immediately changed his business strategy to a restaurant-based business model, attracting a large group of hotel diners. The bar also took the opportunity to add the word "restaurant" to show that the bar's business line is no longer just about "drinking". Although there are many competitors around Ruth Restaurant and Bar, it still occupies an important position among the Western food bars in Guangzhou.
Bar business model: clear bar
This type of bar generally not only sells drinks, but also provides food that can fill your stomach, but there are not many varieties to choose from. Most guests will not choose to dine here, except for some "loyal fans". This type of bar decoration generally makes the bar counter larger and accounts for a larger proportion of the entire bar. The bar is generally made into an English bar, U-shaped, square or round.
The stools surround the bar, which is both a performance stage for the bartenders and the center of the bar. The rest of the space is filled with tables and chairs as needed. The operating hours of this kind of bar are generally in the evening, and the peak operating hours are from 8 pm to 1 am.
This type of bar is most suitable for guests who are more active but may not have a companion. Because they can watch the bartender make drinks when they are bored. When the bartender is free, he can chat with them, and even play simple "/" titile="real money games" target="_blank"gt; real money games with the guests to relieve their boredom. This type of bar is the most humane, and it is often easy for guests to become friends with the bartenders, giving the bar a fixed base of customers. Of course the quality of the bartender is important. According to industry parlance, a bartender is a bartender, an actor (performer), and a public relations person. Although the bar is large and will take up part of the guest space, the shape of the bar gives people a relaxed and informal feeling. Guests can sit in small groups or stand together to chat. Because of this, the bar's capacity is relatively high and the atmosphere is more harmonious.
A successful example of this business model is the Anle Bar in a large hotel in China. This is a uniquely designed British-style pub located in a hotel built in the 1980s. It is not large in area, with only a dozen bar stools, and 6 tables for two people to sit facing each other in the passage of the bar. The bar-centered design left few tables and stools for guests to sit on, but its daily turnover once averaged more than 20,000 yuan, which is now the daily turnover of a large restaurant. The highest reached 50,000 a day. Bars are often crowded. Customers sit when tables are available and stand when tables are not available. They also have to squeeze in to kill time in the bar. Mainly because the atmosphere of the bar is very good, coupled with the bartender's superb bartending skills, including tossing bottles, shaking drinks, and gestures that are chic but not flashy, attracting the attention of guests. Their fluent English allows them to communicate with guests without any gaps. In addition, Their daily experience and knowledge give them a wealth of topics to talk to customers about, and their humorous language makes customers willing to accept them as friends. Therefore, these customers who are friends have become the regular customers of the bar every day. Also because it is easy to make new friends in such an environment, many businessmen like to gather in bars to make friends and meet new business partners.
Bar business model: performance bar
This type of bar generally adopts a performance-based business model. The guests who come here focus on enjoying the performance, and their consumption is mainly based on "split wine". Because the venue is noisy and not suitable for chatting, it is best suited for drinking and enjoying performances. This kind of bar usually has a small stage for the band to sing and perform. The popular "Bar Show" is also suitable for this kind of place. The lively atmosphere and strong music can easily arouse the emotions of the guests and create one climax after another. , and at the same time attract more lively guests. Many operators like to name this kind of business venue "nightclub".
The most typical example of this kind of operation is Bar City located next to the Garden Hotel. Bar City takes advantage of its geographical location. It is located on Huanshi East Road, which is lined with hotels, office buildings, and bars. There is a strong commercial atmosphere there, and there are many bars and hotels in the city. There are many choices for customers. Most people think of "bar clubbing" for leisure. , reminds me of Huanshi Road. Bar City is located next to the Garden Hotel, which attracts hotel guests to a large extent. Because the hotel has 2,000 rooms, it has an advantage in terms of customer source. The bar is very large and is divided into three parts. One part is a space for pure leisure and chatting, and the other two are spaces for watching performances. Each space is independent, but if guests need to move to another space, they can choose freely. The performances arranged by Bar City are also colorful. On one side, a Filipino band mainly sings English pop songs, and on the other side, a local band mainly sings Chinese pop songs. The performance styles of the two bands are different. During the breaks of the two bands, Time is interspersed with modern pop solo dance, and the venue is never empty.
Since the bar has enough space, it can accommodate consumers with different preferences. This type of bar generally attracts people with relatively high incomes.
Of course, the current bar business models are not limited to these forms. As competition intensifies, operators have more and more innovative business ideas. A successful operator has a business model that was invented before others did, because customers always like the new and dislike the old.
Bar business model: cigar bar
The cigar bar mentioned here is a bar with cigars as its selling point. It is said that tobacco and alcohol are not separated, and smoking cigars must be paired with fine wine. Because the consumption of cigars is relatively high, the bar named after it is also relatively high-end.
Cigar, like wine, has its own culture and history. Famous places for producing cigars include Cuba, Dominica, Jamaica, Honduras, Nicaragua, Java and Sumatra in the Indonesian archipelago, the Philippines and some African countries. The production countries include Cuba, Brazil, the Netherlands, Germany, Switzerland, Spain, the United States, etc. .
Cigars are divided into hand-made and machine-made. Generally speaking, hand-made cigars are more expensive than machine-made, because the manufacturing process is more time-consuming and labor-intensive, and the mature tobacco leaves used are more expensive, and the production process is also wasteful. There are many tobacco leaves, so the price is much higher than that of machine-made cigars.
Cigars need careful care, and they should be stored in an environment with suitable temperature and humidity, 16. C~20. A temperature of C and a relative humidity of 65-70 are ideal. But even if conditions are limited, it should at least be placed in a sealed cabinet or box, away from heat sources. Many cigar suppliers now provide users with professional cigar storage boxes or cabinets. These cabinets are generally equipped with systems to maintain humidity, and are equipped with thermometers and hygrometers for monitoring.
All cigars must have their sealed ends cut off before smoking, so there are many kinds of scissors on the market ranging from cheap and simple to expensive and luxurious, but no matter what kind of scissors they are, the first thing is It's guaranteed to be sharp.
When lighting a cigar, you can use a butane gas lighter (do not use a gasoline lighter, which will damage the flavor), or a match, which is a long, slow-burning match specially designed for lighting cigars. Generally, a match There is no such effect. Avoid matches with high sulfur or wax content. There are also various grades of lighters. Many people buy them for both use and collection. Of course, high-end lighters are a symbol of showing off their status. A professional set of cigar equipment can be worth a lot of money.
Cigar smoking is generally done after a meal, so the waiter should seize the opportunity to introduce it to the guests. Cigars can be paired with various drinks according to their different tastes. Therefore, when introducing cigars, you should seize the opportunity to recommend drinks to your guests. Cigars can generally be paired with some red wine, brandy, fortified wine, dessert wine, etc. It is recommended depending on the strong or light, dry or sweet flavor of the cigar.
The design of the cigar bar must be relatively professional, because the ventilation system is the key. No one wants to smell the strong smell of cigar residue as soon as they enter the bar. It must be more perfect if there is one exhaust and one supply system. At the same time, it should be noted that fabrics such as carpets, wallpapers with sponge layers, and textured wall paintings will absorb the smell of cigars and cannot dissipate them, so the materials used for decoration must be carefully considered.
The business style of cigar bars is relatively elegant. They usually attract business people or customers with relatively high status in society, and their positioning is also relatively high-grade.