Sichuan Art Examination Director's Real Question Training--Commercial Film

What is Commercial Film?

The magical and magnificent seventh art - film, has developed over more than a hundred years The process shows more and more distinct characteristics of popular culture, with stronger entertainment functions and stronger commercial colors. As a symbol of American commercial movies, the operating model of Hollywood movies has almost influenced commercial movies all over the world, including those that have formed their own Hong Kong movies, which have unique entertainment rules, occupy a place in the world of movies, and mainland movies are also frequently testing the entrance of commercial movies, trying hard to use the trend of the popular culture era to discuss the color of political propaganda. For commercial movies in the popular culture era In the study of strategy, we also followed such a route from far to near, from the legendary film empire of Hollywood to the unique film industry of Hong Kong, China, and then paid attention to the emergence of commercial films in mainland China, trying to understand the connections and differences between the three. It summarizes the strategies of modern commercial films with reference value and borrowing significance, enriching theoretical research in the era of mass culture.

1. Typical commercial films in the era of mass culture--Hollywood style

< p>Hollywood, as a symbol of American movies, plays an extremely important role in the history of movies. Known as an entertainment machine, Hollywood has been famous for hundreds of years and has dominated the contemporary era with a more commercial appearance. The development process and operating model of the world's film industry have become an important topic in the study of world films. At the same time, it is also the only way to introduce the study of commercial film communication strategies in the era of mass culture. Although the dispute between film art and commerce has not It has been coordinated and solved in the practice of Hollywood, but the entertainment function of movies and its adaptation to popular culture have undoubtedly been best reflected in Hollywood.

(1) Century-old Hollywood

The model of the Hollywood film industry has gone through three stages. The first stage is the film patent company that was born in the early 20th century. The establishment of this drag-and-drop enterprise has taken over every aspect of the Hollywood film industry with an absolute monopoly. Film production, projection equipment manufacturing, film manufacturing, distribution and screening, etc. The second stage began in 1918, when the U.S. court officially ruled that the film patent company violated antitrust laws, thus creating a production studio that replaced Hollywood's film industry. System. The rise of the studio system is represented by William Fox's 20th Century Fox and Adolf Chuuk's Paramount. In fact, the core of the studio system still follows the monopoly tradition of the film patent company, integrating production , integrating distribution and exhibition, and constantly improving this system, such as the issuance of state rights for film distribution implemented by Paramount Company, the establishment of the star system, the monopoly on the first-run screening of films, etc. Therefore, in 1948, In the famous Paramount ruling, the U.S. court once again used antitrust laws to force the eight major studios to give up one part of production, distribution and screening. As a result, major studios turned to distribution companies one after another. This ruling struck a chord in the production industry. The death knell of the studio system also marked the third stage of Hollywood's development that continues to this day. The decentralization of power and the decline of studios not only did not hinder the development process of Hollywood, but on the contrary provided a new vitality. In a sense, this vitality contributed to the emergence of New Hollywood movies in the 1960s.

The development of Hollywood in different periods is related to the participation of elites from all over the world. In other words, the emergence and prosperity of Hollywood , is originally the achievement of the world's film elite as a whole. The United States is a country of immigrants, and its film kingdom is gradually formed by gathering artists from all over the world.

Today's Hollywood has built a holistic It has a modern operating mechanism and a macro and thorough capital operation strategy. It has formed an independent producer system and established a theater system with huge coverage. It uses high-investment and grand publicity to launch marketing strategies and tactics. It is one type, Industrialization, methods to create films, and at the same time it also advocates an eclectic and diversified creative pattern. Its emphasis on the world film market and its unparalleled infiltration, etc., have influenced and will continue to influence the world to a certain extent. The development direction and operation model of the film production industry.

2 Commercial production of DreamWorks

Hollywood is a factory that produces dreams, a huge machine that produces entertainment. Its production process It is full of legend and also has outstanding industrial production characteristics. In the history of Hollywood movies, genre films occupy an important position. It can be said that genre is the paradigm of Hollywood movies.

Type style. Various genre films satisfy people's different entertainment and aesthetic needs, giving early movie audiences more choices. Well-known genre films include action films, western films, horror films, science fiction films, and musicals. Films, comedies, dramas, etc.

(1) Subdivision of film aesthetic needs—genre films

In Hollywood, genre films are the standards for standardized production of films. According to Traditionally, genre films have always been defined based on recurring characters, themes, settings, plots and images. Various genre films have their own fixed formulas and visual elements, and directors can only follow the norms and artistic conventions of the genre. Under the guidance of the government, films with similar combinations of morphological characteristics and established value orientations are constantly copied. These methods can easily lead to repetition, imitation, copying and mass production. Although it is these characteristics of genre films that have led people to regard Hollywood films as non-artistic and non-original. Sexual criticism, but it successfully satisfies the cultural interests and preferences of the public. On the contrary, if certain themes and treatment methods do not meet the requirements of the genres that the audience is familiar with and like, it may run the risk of commercial failure. Just like Hollywood Producer and director John Ford said, equivalent to a director saying, there are business rules that need to be followed. In our profession, an artistic failure is nothing, a commercial failure is a verdict.

In the first stage of development of Hollywood, film production was carried out in a large-volume, formula-based, low-cost, assembly-line manner. Films were basically of a single type and were easy to characterize and classify. In the 20s, however, After the 1970s, many films that were difficult to classify into a single genre were released. In these films, elements that used to belong to different genres were mixed together. The mixed use of many film elements disrupted the audience's inherent appreciation taste and brought about Injecting fresh and unique excitement, it takes genre films to another world.

The unique feature of these representative genre films that are difficult to determine and full of innovation is that they both maintain the The individual characteristics of genre films, followed by the development of film art and technology, have absorbed more fresh elements and ideas. They have distinct characteristics of the times and are full of the spirit of exploration and business awareness for new changes.

3 Star Factory---A workshop of popular worship

In popular culture, the symbol of star itself has extraordinary public opinion value and mass appeal. In Hollywood's industrial workshop, Stars are also a product that can be manufactured. Through consciously planned publicity and public opinion means, Hollywood has successfully launched one brand after another. Hollywood is not only a factory for manufacturing dreams, but also a base for birthing stars.

< p>(1) The star-making movement of films and the box office effect of stars

Hollywood, especially the Hollywood of the 1930s and 1940s, is a factory for making dreams and a place for cultivating stars. In Hollywood movies It is the movie stars who appear in public, and the producers play the role of heroes behind the scenes, just arranging everything in the background. With the influence of the movie itself, coupled with a lot of advertising and publicity, a new world is created around these idols. A legendary atmosphere has helped them establish a supreme position in popular culture. Hollywood's star system is an important part of its marketing strategy. It can also be said that the star system is the basis for Hollywood to conquer the world.

Conclusion

It can be said that outstanding directors, producers, screenwriters, etc. are another type of stars in Hollywood. Their activities are usually behind the scenes, but the shining stars of the Hollywood Walk of Fame cannot cover it up. The brilliance and sharpness of these filmmakers. Not only have they created commercial myths and film miracles one after another in Hollywood, they have also reserved a free territory for the survival of art films in the commercial and market space, demonstrating their breakthroughs in Hollywood business. The desire and ability of the model.

As we enter Hollywood in the 21st century, we begin to think that we have sent our own representatives, managers, promoters, artists, etc. to all over the world, trying to be more successful in the new globalization trend. Quickly, more effectively, and more perfectly control the global film market. When Hollywood's power and tentacles extend to the global film market, people's attitudes can no longer simply stay at the level of criticizing the latter. Hollywood's entertainment laws and business models , has considerable significance for the development of the world's film market, including films from Hong Kong and mainland China, and is worthy of in-depth research and study.