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What are the characteristics and emphases of Maopu, Douban, Xiaonei and Tianya?

Maopu: The prototype of Maopu.com (English: MOP) is a hodgepodge of Maopu. It is one of the well-known Chinese online communities in China, with 130 million registered users. Maopu.com was established in October 1997. In 2004, it was acquired by Thousand Oaks Interactive Group. In 2012, Maopu’s assets were transferred to Beautiful Legend. On June 7, 2012, Beautiful Legend officially entered Nanning, Guangxi. After just over ten years of development, it has now developed into a comprehensive rich media entertainment interactive platform integrating Maopu Hodgepodge, Maopu Tietie Forum, Maopu Novels, Maopu Lejia, Maopu Games, Maopu Local Station and other products. Many Internet terms were invented on this website. It is one of the birthplaces of Internet terms in mainland China and one of the most influential forums in mainland China.

Douban: Douban is the name of a community website. The website was founded by Yang Bo on March 26, 2005. The purpose of this website is to make friends through books and provide information about books, movies, music and other works. Both descriptions and comments are provided by users. It is a unique website among Chinese Web2.0 websites. It currently has more than 50 million users.

On campus (Renren): Renren is China’s leading real-name social networking platform.

Renren occupies a dominant position in terms of number of users, page views, number of visits and user time spent. Users can communicate with each other on this platform, share information and user-generated content, play online games, listen to music, participate in group purchases, and enjoy a range of other services. On January 30, 2015, Renren announced that the in-site messaging function would be offline.

Tianya: Tianya Community, founded on March 1, 1999, is a highly influential online community in the world. Since its establishment, it has been highly praised for its openness, tolerance and humanistic care. Respected by Chinese netizens around the world, after ten years of development, it has become a communication method based on forums, blogs, and Weibo, comprehensively providing personal space, photo albums, music boxes, classified information, site messages, virtual stores, come, Q&A, It provides a series of functional services such as corporate brand homes, and is a comprehensive virtual community and large-scale online social platform with humanistic emotions as its core. As of August 2013, the number of registered users of Tianya Community reached 85 million. Tianya Community published the "Equity Public Transfer Instructions" and "Financial Statements and Audit Reports", announcing that it will be listed on the New Third Board. 90 million shares were issued with a par price of 1 yuan per share. Based on this calculation, Tianya’s valuation is approximately RMB 1 billion.

Note: The answer contains four website characteristics, focus on them.