Li Zongsheng can be called the mainstay of the Chinese music scene, but New Balance's choice to create sparks with Li Zongsheng surprised many netizens. There are two main reasons why a singer would endorse shoes. 1. Brands value Li Zongsheng’s longevity.

Li Zongsheng has been in the entertainment industry for many years, and he is indeed a man of the hour. Although Li Zongsheng has few works and appeared on the big screen in recent years, it must be said that Li Zongsheng's status is still there. What the brand values ????is Li Zongsheng's longevity. There is indeed a reason why he can remain standing in the entertainment industry. On the one hand, each of Li Zongsheng's works is very popular and can inspire everyone. On the other hand, Li Zongsheng loves music.

These are Li Zongsheng’s advantages and the reason why the brand chose Li Zongsheng. After all, there are not many people in the music world who can surpass Li Zongsheng. Being able to cooperate with Li Zongsheng shows that New Balance also wants to last long in the Chinese market. This is the future vision of the brand. Second, everyone dares to innovate.

Both New Balance and Li Zongsheng are brave in innovation. New Balance has continued to rise in recent years. For the public, New Balance does have a lot of styles, and it is also deeply loved by young people. And Li Zongsheng has always been innovating his music. He also hopes that he can connect with young people, rather than being eliminated by the times or stuck in his own ways. This is not Li Zongsheng's point of view. Since Li Zongsheng and New Balance have something in common, then the two of them can naturally have a good relationship. cooperate.

The cooperation between Li Zongsheng and New Balance is definitely not unexpected. On the contrary, I think it is very reasonable, and New Balance also has advantages in choosing Li Zongsheng. As the leading troubadour in China, Li Zongsheng's songs have brought us many memories. It can be said that many people have a Li Zongsheng song in their youth memories. New Balance's ability to capture Li Zongsheng means it has captured the vast number of young people. New Balance has indeed made a lot of profits. The cooperation between the two parties is very pleasant, and the public has become more convinced of this brand after understanding it.