Baidu (www.baidu.com) (Nasdaq: BIDU) is the world's largest Chinese search engine. It was founded in Zhongguancun, Beijing in January 2000 by Robin Li and Xu Yong, and is committed to providing people with " Simple, reliable" way to obtain information. The word "Baidu" comes from the poem "The Sapphire Case" by Xin Qiji, a poet from the Song Dynasty in China: "Looking for him in thousands of Baidu", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology.
Based on its core technology "hyperlink analysis", Baidu provides a search service experience that has won the favor of the majority of users; hyperlink analysis evaluates the quality of linked websites by analyzing the number of linked websites. , which ensures that when users search on Baidu, content that is more popular with users will rank higher. Baidu President Robin Li is the sole holder of the hyperlink analysis patent, and this technology has been widely used by major search engines in the world.
Baidu has the world's largest Chinese web page library, which currently contains more than 1.2 billion Chinese web pages. The number of these web pages is growing at a rate of tens of millions every day; at the same time, Baidu's servers distributed throughout China, It can directly return the searched information to local users from the nearest server, allowing users to enjoy extremely fast search transmission speed.
Baidu handles more than hundreds of millions of search requests from 138 countries every day. More than 70,000 users set Baidu as their homepage every day. Users can search for the latest and most complete Chinese information in the world through the Baidu search engine. . Since 2004, "If you have any questions, search on Baidu" has become popular in China, and Baidu has become synonymous with search.
Baidu also provides software, bidding rankings, related advertising and other services to various enterprises, providing enterprises with a marketing platform to obtain potential consumers, and providing massive information retrieval and management for large enterprises and government agencies. plan. Baidu's main business model is P4P (Pay for Performance), which is a pay-for-performance online promotion method. This service provides better development opportunities for the majority of small and medium-sized enterprises in online marketing, but it also causes Some controversy; some believe the service affects user experience.
Baidu currently provides: web search, MP3 search, image search, news search, Baidu Tieba, Baidu Zhiba, Baidu Space, search rankings, hard drive search, Baidu Encyclopedia, Baidu Collection and other major products and services , and also provides a number of search services to meet the more segmented needs of users, such as map search, regional search, Chinese studies search, yellow pages search, document search, zip code search, government website search, education website search, email news subscription, WAP post bar, Mobile search (in cooperation with Nokia) and other services; at the same time, Baidu also provides services in the personal service field including Baidu Movies and TV, Baidu Teasers, mobile entertainment and other services. In August 2004, Baidu also acquired Hao123.com, China's largest personal website, to provide website navigation and other services for junior netizens.
In the field of Chinese search, Baidu provides for the first time a number of search functions that are considerate of ordinary users, including related searches, Chinese name recognition, automatic conversion of Simplified and Traditional Chinese, Baidu snapshots, etc.
Baidu also provides software, bidding ranking and related advertising services to various enterprises. Every month, more than 5,000 companies obtain business opportunities through Baidu, 50,000 companies use Baidu's bidding ranking services, and more than 300 large companies use Baidu search advertising services.
Baidu will not be satisfied with this, and technological innovation will never end. Baidu will continue to focus on the Internet search engine and make people's lives better through unswerving efforts to use advanced search technology and high-quality services.
Baidu is the world's largest Chinese search engine and is committed to providing people with the most convenient way to obtain information.