The portrait of Guevara wearing a golden five-star beret hat is one of the most copied portraits in today's history. The emaciated handsome man was printed on T-shirts, coffee cups, posters and keychains. Guevara, with a hippie hairstyle and a moustache, made a splash in rock music, opera houses and art exhibitions. Guevara appeared on the flag of a famous football team, in front of a taxi driver and on the large electronic screen of a rock concert. His deified image has become the most fashionable symbol in the world today.