This experience must be experienced
This plan is based on experience. What is experience? It is called going through a test. People in the past have experienced so much success and failure, happiness and lovelorn, glory and shame. They always want to write down what they can write for future generations to see, and they always want to tell what they can talk about to future generations. Zhuge Liang wrote a letter to tell his son, Lu Youyou said: Don't forget to tell Nai Weng during family sacrifices, and Zeng Guofan's family letters are all of this type. There are many novelists who really want to remind future generations not to make the same mistakes as their predecessors. Just like the white-haired witch, once she thinks that all men in the world are unreliable, she makes her female apprentice hate all men and every man.
I also have my own experience, so I chatter endlessly to my son Lei Lei in this way. "However, you still have to experience what you have to experience." Lei Lei said to me. I was a little shocked. Then I thought about it, it really makes sense. Survival requires learning some unique skills. I often stay in a daze, thinking that the little brains of those animals can actually perform such unique skills, which is beyond the reach of humans. These unique skills are either to hunt to satisfy hunger, or to avoid being preyed to satisfy hunger. In a word, it is for survival.
Look, a sea lion holds a clam with its two front paws, smashes it against the rocks on the beach, breaks the shell and eats the fresh clam. The Egyptian vulture holds a stone in its beak, knocks it on an ostrich egg, breaks the shell and drinks the fresh egg juice. This reminds me of the fairy tale of the crow drinking water. However, it is true that Egyptian vultures use stones to make tools, as evidenced by the secretly filmed documentaries. A snake found an ostrich egg that was 10 times bigger than its head, and it was able to swallow the egg with its mouth wide open. Through the camera, you can see the egg squeezing inside its body, crushing the eggshell, and then flattening the broken eggshell and spitting it out.
In the animal world, in order to find food or escape, the unique tricks they can do are really incredible. When a fruit borer larvae encounters an enemy, it can bounce into the air, far better than a circus star jumping on a trampoline. There is a kind of spider that can bounce up to 25 times its height by relying on the hydraulic pressure of its blood. How many times can the pole vault world champion jump to several times his own height? An archer fish uses water as a gun. It shoots water at the insects flying on the water plants, knocking them down like bullets, and then swallows them in one gulp. The bat is like a blind man catching a bird. In the dark night, it can chase its prey in the air and capture it accurately. That is because it uses the principle of sound wave recycling and amplification. The human radar was invented by imitating bats.
At the edge of a swamp or a small river, with the scorching sun in the sky, the black stork suddenly spreads its wings in a very funny way and builds a pergola on the water, just like the graceful movements of a ballet dancer. It turned out that it knew that the fish was swimming towards the shadow, and it had a good meal.
The fish are feeding on squirming insects in the sea, and the fish are attacking quickly. As a result, there were two big mouths on both sides of the "bug" that closed together like lightning. It turns out that the "bug" is actually the tongue of an undersea reptile called a snapping turtle. This shot left me jaw-dropped. Where did the snapping turtle learn this unique trick of pretending to be bugs with its tongue? How can its tiny brain be used enough? Zhao Zhongxiang and Ju Ping co-host the "Man and Nature" column. That day was about how baby chimpanzees learn skills from their parents. Ju Ping said that it cannot be said that those are just instincts. Instincts also need to be taught and learned. If a baby is always placed in a cradle, he will learn nothing. Zhao Zhongxiang said that any young life needs mature models and role models to demonstrate, otherwise it will never learn.
In recent years, movies featuring animals as protagonists have become very popular among adults and children. In "The Lion King," which won last year's Oscar, there is a sequence in which the Lion King teaches a young lion to sneak up on a minister's crow and hunt the crow by surprise. In the 1996 Oscar-winning "Beibei Piggy", the little piglet who lost his mother discovered his kind nature under the guidance of his mother dog, and turned into a shepherd pig that surpassed the shepherd dog and won the first prize in the shepherding competition. Win the jackpot. Pig Beibei's cute learning instinct has moved American children so much that they no longer want to eat pork.
We seem to have the same situation in the human world. When I was a child, I always heard the elders teach their children: boys must learn several crafts: carpentry, blacksmith, and plasterer, otherwise they will not be able to marry a wife; girls must learn to cook and do needlework, otherwise they will not be able to find a husband. Jiangnan girls are the best in embroidery in the world, so in folk stories, there are always rich men who want to dominate them.
Learn some unique skills, animals are just for survival.
People learn some unique skills in order to live better, live more valuable, and therefore feel better about themselves. The prime minister must start from the state, and the strong general must start from the army. If people want to strengthen themselves, they must go through wind and rain, see the world, be knowledgeable, go through hundreds of battles, go through hardships, and accumulate rich experience. Only then can they be full of tricks and cunning. , use it freely.
Sun Wukong’s fiery eyes were forged in the divine fire of Taishang Laojun’s Bagua furnace.
Tang Seng and his disciples experienced ninety-nine and eighty-one difficulties before they obtained the true scripture. In fact, the scriptures had already been obtained. The Buddha asked Guanyin how many hardships they had experienced. Guanyin counted them with her fingers and found that they were only eighty, and the heat was still a little short. So she immediately added another difficulty, causing all the scriptures of Tang Monk and others to fall. Entering the sea, let them rescue books, expose books, and cherish books.
Most of the founding heads of state in various dynasties and generations have experienced arduous trials. Some have been in exile for many years, such as Duke Wen of Jin Dynasty, Chong'er, and Lenin of the Soviet Union. Some people escaped death many times and turned danger into safety, such as Liu Bang went to the Hongmen Banquet and Liu Bei's horse jumped over Tanxi River. Some suffered hardships several times, such as King Wen of Zhou Dynasty Jichang and President Sun Yat-sen of the Republic of China.
Children’s TV programs in the modern world and Jules Verne’s science fiction adventure novels encourage young people to have the courage to explore the world, to climb mountains and wade in rivers, and to fight monsters in order to find beautiful things. Demon, many times in danger. The same is true in martial arts novels. After the apprentice learns the martial arts, he must travel around the world to increase his knowledge and talents.
Adversity cripples talents and buries countless people, so we must transform society and reduce adversity. But many times, adversity does befall you, and society has not yet reached such a beautiful level. When facing adversity, you can only fight against it and not be crushed by it. Most people were crushed by adversity, but the few who were not crushed became "indestructible" and then had a major impact on transforming society.
Therefore, smart leaders must examine people's experience when selecting talents. The prime minister must start from the state department, and the fierce general must start from the army. Managers at Japan's Toyota Company, such as factory directors, have experienced work in several different workshops. The Chinese government implements decentralization of temporary positions in order to increase the experience of those who are being promoted. Today's job seekers have to hold a resume in hand and try to make their experience as rich as possible, so that they are more likely to be favored by the boss. Study Tours, Traveling Thousands of Miles Confucius took his students on study tours and traveled around the world, and the students got a lot of exercise. It was a common practice for scholars in the pre-Qin Dynasty to study abroad. Mencius said: "Confucius climbed Dongshan and made Lu small; climbed Taishan and made the world small." Dongshan is a high mountain in Lu State, and when you climb it, you feel that Lu State is not big; Mount Tai is a high mountain in the whole country, and when you climb it, you feel that China is not big. . Because of my foresight, my horizons have been broadened. Similarly, as more and more places are visited during study tours, a national consciousness will be generated, and a consciousness of all mankind will be generated. The ambition will increase and the mind will be broader. If you use timekeeping, you will not be narrow-minded or short-sighted.
Hu Yuan, a famous educator in the Song Dynasty, advocated students to study abroad: "Scholars who only stay in one hometown will stay in one place, narrow-minded and humble. You must travel to the West to see all the human emotions and physical conditions, the customs of the north and the south, and the mountains and rivers. "It will be beneficial to scholars to spread their knowledge and knowledge." He himself often takes students on study tours.
Volume 5 of "Essays of Liangbian Qiuyu'an" written by Liang Shaoren in the Qing Dynasty: ""Inscription on Glasses": Read thousands of books and travel thousands of miles. If someone shines from me or others, I will get help from them."
Cao Jinghua's "After Gathering Hundreds of Flowers to Make Honey": "The ancients said: 'Everyone who plays a thousand songs will know the sound, and after observing a thousand swords, he will know the weapons (weapons).' It is best to have the book knowledge of 'reading thousands of books' and' The life knowledge of traveling thousands of miles. ”
The great poets, great painters, great musicians, great medical scientists, and great martial artists in ancient times were all travelers who traveled thousands of miles.
Mao Zedong: "The five mountains are meandering and the waves are rolling, and the Wumeng is majestic and the mud balls are moving."
Engels: "At that time (the Renaissance), there was almost no famous figure who had not made After traveling long distances, one cannot speak four or five languages ??and cannot shine in several majors." ("Dialectics of Nature") Li Daoyuan traveled to thousands of mountains and rivers to write "Shui Jing"; Xu Xiake climbed mountains and waded in rivers. He wrote "Travel Notes"; Li Shizhen traveled over mountains and ridges to write "Compendium of Materia Medica"; Yu Boya went out to play the piano before meeting a close friend; Li Bai wandered around the world and wrote wonderful sentences.
Wu Daozi traveled all over the Jialing River and began to paint "Three Hundred Miles of Beautiful Scenery". Zheng He's voyages pioneered China's ocean diplomacy.
Darwin wrote "The Origin of Species" during his voyage and expedition. Faraday traveled throughout Europe. Hong Baode traveled around the world for five years. Lomonosov was not only a chemist but also a navigator.
Hugo went to Italy and Spain with his father during his childhood, and later lived in exile abroad for nineteen years. Polish poet Mickiewicz lived in exile for thirty-one years. Andersen spent most of the second half of his life traveling. The Hungarian poet Petofi traveled across the country in a wandering theater troupe. The Indian poet Rabindranath Tagore went to the Himalayas with his father at the age of eleven.
The French playwright Moliere lived a wandering life in the provinces for thirteen years, traveling throughout most of France. The German poet Heine traveled alone to the Harz Mountains. All the famous works by Jules Verne, the father of science fiction, are all about knowledge gained through adventures, stories that broaden one's horizons, refine one's courage, and gain wisdom. Zhengda Variety Tour Guide Global.
Electronic game consoles encourage adventure, narrow escapes, and perseverance. In the American film "Dove", a 17-year-old male student travels around the world alone. Many young people today have also begun to cycle around the world or travel long distances for interviews. Lu You has a poem: "A journey that leads to the ends of the world is thousands of miles away." "What you see on paper will eventually make you realize it is shallow, but you will definitely know that you have to practice it." Only by enduring hardship can you become a master. This is a sentence in "Zengguang Xianwen". In the past, people were not allowed to talk about being superior to others, but Jet Li, Jackie Chan, Michael Jordan, Wang Junxia, ??and Deng Yaping, can you say that they are not above ordinary people? But how much hard work have they put in? I have met many world champions, among them Before he became famous, teachers and parents said that the child was too playful and did not do his job properly. But after they became famous, reporters came to interview them, and their teachers and parents said that they had practiced hard for the motherland. When interviewing himself, he said that I like it and enjoy it. For example, the football king Pele, when he spoke into the reporter's microphone, he kept saying these two sentences: I like playing football, and playing football is fun.
If you want to learn the true teachings, you must first chop wood, carry water, and sweep the floor for three years. Female volleyball players practice crazy. When Stallone performed boxing, he almost lost his skin. Jackie Chan's success, how many times did he fall? The flowers on the championship stage were beautiful, but there was a lot of blood and tears in between. If you have watched Jackie Chan's "Shaolin Alley", you will definitely wonder what practicing kung fu means. And these people are just the lucky ones who practice Kung Fu hard. There are thousands of unlucky people, but they will also develop perseverance and perseverance, so that they can benefit from these exercises in other fields. I wonder if you have noticed that many of the newly wealthy people who have gone to sea in recent years were former soldiers. Among equally intelligent people, soldiers who have received hard training may have more courage and endurance than those who have not.
The film "The Great Edison" describes the joys and sorrows of Edison when he invented the electric light. He and his assistants tested the wicks the same way, 100 kinds, 1000 kinds. When the light bulb did not go out, he just sat and waited to see when it went out. He didn't sleep a wink for 42 hours, he was happy. It succeeded, and then came the obstruction from the kerosene lamp merchants. At that time, the kerosene lamp dealer was a big boss and had such great influence. Edison's endurance is harder than iron and stronger than steel. How can I not be sentimental.
Hercules is a hero in Greek mythology. In 1997, Disney made it into an animated blockbuster, which topped the box office list in 1997. Hercules was the son of the great god Zeus and was born with great strength. Kaidis, the great god of the underworld, is the younger brother of Zeus. He has always wanted to usurp Zeus's throne. He knew that Hercules was his only nemesis, so he sent someone to steal Hercules out first, and turned him into a mortal with a potion. Fortunately, he didn't drink the potion completely, and he retained his divine power even though he became a mortal. Zeus told him that he had to prove himself a hero before he could become a god again. Following Zeus's guidance, he went to find a coach who specialized in training heroes - the half-man, half-goat Philos. Philos's training was very strict, and he finally made Hercules fight ferocious beasts, slay dragons, and eliminate harm for the people, and was hailed as a hero. Hercules also thought he had become a hero. But he has not yet become a god. In the end, until he sacrificed his own life to save his beloved woman Mi'er, his lifeline was cut off. It takes ten years to sharpen a sword and try to become a famous sports star, a famous music and dance star, a skilled craftsman, and a master of acrobatics. They are all trained after years of hard training.
In ancient times, Jichang learned archery and worshiped under the master Fei Wei. Fei Wei said: "Three feet of ice does not freeze in one day. Do you have the patience?" Ji Chang expressed his determination. Fei Wei said: Okay, you go back and practice not blinking first. When you have finished practicing, come and see me. Ji Chang went back and practiced for two years. Two years later, he went to Fei Wei again, and Fei Wei said: "You go back and practice seeing tiny things very big, and seeing blurred things very clearly. Come to me after you have practiced."
Ji Chang went back and tied a small louse with a piece of ox tail hair, hung it on the window, and looked at it all day long. Three years later, the little louse was as big as a wheel in Ji Chang's eyes. He guided the arrow and shot it right in the center of the louse, but the ox's tail hair was not broken.
The master said, if you don't train hard, it will be useless.
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In ancient times, there was an oil seller. He placed a copper coin on the mouth of an empty oil bottle, then picked up an oil spoon, aimed at the small eyelet on the copper coin, and poured oil into the bottle. The lines were not deviated or crooked, and they penetrated through the holes without touching the copper coins at all. He himself said that this was nothing, it was just that practice made perfect.
Some great calligraphers have worked for decades. Dozens of large vats of water are used to polish the ink when practicing calligraphy. The monks who practice boxing in the Shaolin Temple leave big holes in the floor. Without decades of skill, they can hardly be called masters in bridge, go, and chess except for their aura and understanding. In addition, one has to practice hard to achieve perfection.
Jia Dao's poem from the Tang Dynasty: "Ten years of sharpening a sword, the frost blade has never been tested." I am going to show you today, who will have any injustice?" "I got two sentences in three years, and I chanted and cried twice. "
Cao Cao's "On the Six Dynasties" during the Three Kingdoms period: "The foundation of a city (city) cannot be built hastily, and its prestige cannot be established in one fell swoop." "
"Taiping Guangji" records that during the Southern and Northern Dynasties, monk Zhicheng of Yongxin Temple in Shanyin, in order to practice calligraphy, practiced ten urns with bald pen tips, which was later called the "Tuibi Tomb".
Zheng Banqiao of the Qing Dynasty: “For forty years I have been painting bamboo branches, writing my thoughts at night during the day. The redundant and complex parts have been trimmed away, leaving a lean body. When the painting is raw, it is when it is ripe. "Also, chanting bamboo and stone: "I will not let go of the green mountains, my roots are still in the broken rocks, and I will be strong despite being struck by the east, west, north and south. ”
Lu You: “When I was born learning Chinese, I spent a lot of time reading. I read thousands of books and my eyes are drying up.” Don't forget to spend your whole life being a fish beetle, because you have time to work outside the book. "
Liu Yuxi of the Tang Dynasty: "Thousands of seas and thousands of waves are hard work, but only after blowing away the wild sand can you reach gold. "
Li Fangying of the Qing Dynasty chanted the picture of ink pine: "Year after year, the roots are intertwined and locked with smoke. I don’t know what use God’s will has left, but my will becomes stronger when the tiger pounces on the dragon’s scales. "
Yuan Mei of the Qing Dynasty: "It is difficult to write down the origin of a hobby, but I feel at ease after a thousand changes to a poem. ”
Once upon a time, there was an emperor who was particularly fond of artworks depicting roosters. On this day, he asked a court artist to use all his wisdom and talent to draw a picture of a rooster for him. The artist himself Knowing that he was not talented enough and had to agree, he had no choice but to agree.
A year passed, but the artist did not send the rooster picture. The emperor couldn't wait any longer, so he broke in with his attendants. The artist's studio. What surprised him was that the studio was empty, with only a piece of white paper. The emperor was angry: "Is this what you have achieved in one year?" The artist did not answer, but took out his brush and dipped it in thick ink. "Brush, brush, brush." ??With just a few strokes, a singing rooster immediately appeared on the paper, ready to appear. It only took five minutes. The emperor's face suddenly changed with anger: "Since you only need five minutes to complete it, , why do you want me to wait a whole year?"
"Your Majesty, calm down!" the artist carefully explained, "If your Majesty can go to my storage room, you will understand why I have to do this. . "The emperor angrily followed the artist to the storage room. He saw stacks of drawing papers stacked there. Looking through them, he could see that there were roosters drawn on each piece of paper.
The artist used Pointing at the drawing paper, he said: "Your Majesty, this is my year's hard work. It's because of this year that it's possible for me to draw a cock that you'll be happy with in five minutes. "Let the children become enlightened in action. "Book of Changes Meng Gua" 65 says: "Children are enlightened, auspicious. "Children are full of curiosity and take the initiative to ask for advice humbly, and there will be auspicious results.
Don't think that children's enlightenment means literacy. When a new life comes into the world, the first thing is to understand what this means to him. A completely unfamiliar world. The less one knows about the world, the more ignorant he is. When he was a child, Mr. Lu Xun was not as capable as the young Runtu from the countryside. Later, he traveled abroad and expanded his knowledge. He became a big shot; but Runtu stayed in the countryside and was already a dull and ignorant person when he met Lu Xun. Therefore, being well-informed and seeing the world through hardships is a major lesson for children. Whether it is the United Kingdom, the United States, China, Russia, France, or Denmark, most of the best fairy tales in the world are adventures and adventures. Chinese martial arts also travel around the world, perform heroic acts, find opportunities in adventures, and make friends in hardships. .
There is an Oscar-winning film "The Sound of Music", which is adapted from a true story. The colonel and captain had seven children. Because the children had no mother, the colonel kept them at home and used military methods to control the children. Maria, a tutor from the convent, did the opposite. She made sportswear for the children out of curtain cloth, and took them to the countryside to climb trees, swim, sing, and play games, which changed the children's dull lives. They have developed their potential nature and become a musical family. They win the competition and the whole family is harmonious and happy.
Let children grow in action, this is the common idea of ??the world's great educators. Confucius loved outings and took his students to travel around the world. Xunzi said: "Not hearing is not as good as hearing it, hearing it is not as good as seeing it, seeing it is not as good as knowing it, and knowing it is not as good as doing it. Learning only stops when you practice it. Practice it and understand it, and you will be a sage if you understand it." "Shuo Yuan·Politics": "What you hear with your ears is not as good as seeing it, what you see with your eyes is not as good as walking on it, and what you are trampling on is not as good as using your hands to discern." Tao Xingzhi, a great modern educator in my country, named himself for this reason. Practice knowledge. What is knowledge through action? Seeking true knowledge through action.
The Czech great educator Comenius, who was the first to introduce classroom teaching in mankind, emphasized the great role of feelings in human growth in his "Great Theory of Education". His theory has great influence on the great British philosophy. Bacon made a huge impact. Dewey, the great American educationist, directly proposed “learning by doing”. "Learning by doing" is the fundamental way to make children enlightened.
However, there are also a group of urban runtu among our children, especially the only children, who have never done anything about the growth of plants and animals, or even seen them. Although it cannot be said that the four limbs are not diligent, it is almost the five grains. Especially on weekends and holidays, for nearly 150 days every year, children only spend time in high-rise buildings, roads, toys, and TV sets. In the long run, they waste precious time growing up in action. Therefore, we must find ways to allow children to get close to nature easily, work with their hands, gain knowledge through entertainment, and develop abilities through action. There are thousands of similar things in the world that need to be felt or experienced. It is impossible for a person to experience them all, but he should experience them at least once. The book says that book knowledge is the experience of previous generations and has been tested by practice, so it is the truth. Future generations only need to learn these book knowledge and do not have to practice everything personally. This statement is correct, but it is not comprehensive. Every child comes to this world for the first time. If he has never climbed a mountain, he will never know what it feels like to "be at the top of the mountain and see all the small mountains at a glance." Therefore, although it is not necessary to practice everything personally, it is necessary to practice everything once. You don’t have to climb every mountain, but you have to climb at least one. You don’t have to grow vegetables your whole life, but you need to grow them at least once. This is called "necessary feeling", "necessary experience", or "necessary experience", or "necessary experience".
For example, there are thousands of mountains in the world, but I have climbed at least one. This is what it feels like to be necessary. If we divide the necessary feelings that people may have into 100 categories, then each type of necessary feeling experienced will be worth 1 credit. Of course, no one can get perfect scores, but the higher the credits you need to feel, the more experience you have. A score of 20 or below means a subordinate is ignorant, a score of 20 to 40 means little experience, a score of 40 to 60 means a lot of experience, a score of 60 means a passing grade, a score of 60 to 80 means a well-informed person, a score of 80 or above means rich experience, and a score of 90 Because it has withstood many trials and tribulations, a score of 99 can be said to have been tempered over time.
These 100 categories can be studied step by step and a more scientific summary can be made. For example, objects are one category and can be divided into 30 points, such as mountains, seas, snow, cities, villages, America, Europe, deserts, grasslands, animals, Hong Kong, Beijing, Japan, etc. Things can be divided into 70 points, such as love, lovelorn, scientific research, writing, production, management, politics, war, loss of freedom, injury, conspiracy, seeing through other people's plans, pursuit, escape, writing, making a fortune, becoming the leader , adventure, speculation, campaign, speech, rescue, being deceived, going to court, sailing, organizing international events, ruling the country, writing human history... and so on. Establishing action courses for students I once proposed to set up an "action course" for students, which is a course that pays equal attention to book courses.
This kind of necessary experience or necessary experience has accumulated a broad knowledge base for children to understand nature, life, and the world. Thus, making it easier for them to build concepts and understand theories. In addition, allowing children to do things themselves will train their practical ability and action ability in the future, so that when they grow up, they will become a person with strong abilities and knowledge.
Starting from infants and young children, can you allow your children to see and experience a new thing or object every day? For example: in the first year, see family, relatives and nearby things: doors, windows, tables and chairs , grandparents, dogs, cats, fish and chickens, trees and flowers, eating and dressing, daily self-care, etc.; in the second year, see streets and shops, mountains, forests and rivers, wind and rain, labor and self-help; in the third year, rural farming and breeding, various wild animals Animals, receive military training, endure hardships and stand hard work; in the fourth year, they see various factories and workshops, sports competitions, camping adventures, fight as soldiers, and battle wits and courage with bad guys and traitors; in the fifth year, they see seas and mountains, volcanoes and glaciers, waterfalls, caves, Wonders of the universe, exploration and exploration; in the sixth year, you will see doing business, signing contracts, promoting, litigating, working as a wage earner, falling in love, falling out of love, rescuing people, and investigating; in the seventh year, you will see making inventions, applying for patents, and doing music , art, writing articles, making movies, becoming a sports star, a singing and dancing star, a reporter and a program host; in the eighth year, I saw how to be a senior white-collar worker, a boss, a judge, and a policeman; in the ninth year, I saw foreign scenery and traveled across the ocean. Cross the sea, make foreign friends, study abroad, and do cross-border business; in the tenth year, you will see how to preside over international affairs, initiate international cooperation, become a big entrepreneur, a diplomat, run for office, and govern...
We can call this an "action lesson." In addition to written examinations and interviews, there is another indicator when evaluating talents, which is the necessary experience of the person. Suppose we calculate the necessary experience as 100 points, then people with low experience points will encounter difficulties in the talent recruitment market. Among talents with the same academic qualifications and the same age, employers prefer to recruit people with high experience scores. Only through repeated efforts to produce high-quality products can we occupy the market for a long time. In the business world, the continuous improvement of product quality is the lifeline of an enterprise. The following are excerpts from three stories introduced in some business acumen books. You can imagine how much this plan has a bearing on the survival of an enterprise.
There is a Timex company in the United States, which is a watch company. Its salesman went to the retail store, threw his brand's watch against the wall, and immersed other watches in the water. In live TV broadcasts, people can see Timex watches being tied to the tail of a galloping horse, or being thrown into the water from 135 feet above the ground, or being tied to a surfboard while still moving accurately...
In order to open up the Australian market and increase the popularity of watches, the Japanese Citizen watch manufacturer used helicopter airdrops to drop watches from the sky into designated squares and give them to whoever picked them up. This attracted thousands of lucky people and curious people. When one Citizen watch fell from the sky and landed intact after landing, the audience who found the watch couldn't put it down and boasted spontaneously. The news spread like wildfire and caused a sensation, which suddenly boosted the reputation of "Citizen" and boosted sales. An author commented: This kind of thaumaturgy is unconventional, unique, and makes people doubtful. However, seeing is believing, testing is true, and the results people desire appear in incredible things. It often makes people fall in love with it, and it is inseparable after all. Products are of high quality that have been refined over time.
According to a business wisdom book, in May 1957, in order to occupy a certain territory in the rapidly expanding small car market, Japan's Toyota Company sold off the so-called roly-poly - the Halo brand car. Although the "Halo" became famous immediately after its sale, it soon fell out of favor in the market. In 1959, Nissan launched the "Blue Bird" brand car, which suddenly boosted its reputation and took Toyota's 30-year top spot in the car market. In order to restore the reputation of the "Halo", Toyota Motor Corporation made every effort to improve the performance of the "Halo" and updated the model in 1960; in 1961, the Halo 1500 equipped with a 1500CC engine was modified and put into the competitive market, competing with Nissan "Blue Bird" confronts. Despite Toyota Motor Corporation's efforts to improve it, sales of the first-generation "Halo" were still poor because the impression among users that the first-generation "Halo" was not sturdy and durable could not be reversed. In order to reverse users' prejudices, the inherent quality of the second-generation "Halo" cars must be fully displayed to the public to create a favorable situation for market competition. To this end, Toyota Motor Corporation has spent a lot of effort to develop a "destructive test" demonstration plan. In February 1962, it started with the first release of the film "Tiger on the Beach - Halo", and successively released "Skyplane - Halo", "Slamming Oil Barrel - Halo", "Cliff Roll II - Halo" and other destructive experimental videos, and repeated them in commercial television commercials for a year.
The second shooting plan of "Aerospace - Halo", which was launched as a destructive test propaganda, was extremely dangerous in its implementation. A halo car traveling at high speed soared two meters into the air in an instant, flew 25 meters in the air and then landed on the ground and continued driving. This is a sensational thing. When the camera was in place and looking at the horrifying scene, the professional driver flinched. In order to complete this task, Toyota employee Miuka Kiyohiko volunteered himself, overcame his boss's objections on the spot, resolutely ignored his personal safety, and fought to the death for the filming of this film. This photography job, which even professional drivers were daunted by, finally achieved great success. Due to this thrilling and difficult shot, the excellent performance of the second-generation "Halo" car was fully demonstrated. While the audience was feasting their eyes, the reputation of "Fragile Halo" gradually disappeared, while the mark of "Strong Halo" was soaked in people's hearts. In September 1964, the new "Halo" became available on the market. In less than a year, it overwhelmed the "Blue Bird". By December 1967, the "Halo" was far ahead in the small car market and became the dominant player.
According to books, Switzerland’s watch manufacturing industry has a long history, with excellent products and a wide variety of products. In the international market, it has long maintained the largest sales volume and is universally recognized as the “Kingdom of Watches”. The clocks produced in Switzerland were originally all mechanical watches. With the development of the electronics industry, Japan took the lead in applying electronic technology to watches and clocks, producing quartz electronic watches, which are more accurate than mechanical watches, and are cheap and high-quality. As soon as electronic watches appeared on the market, they were immediately favored by customers. Almost overnight, Swiss watches lost their dominance in the watch industry and were replaced by Japanese quartz electronic watches. Swiss watch companies went bankrupt and closed one after another, which shocked people. After all, Switzerland is a big country of watches and clocks, with abundant talents in the watch manufacturing industry. At that time, watches all over the world were reducing their thickness. The thickness of Japanese electronic watches was only 2.5 mm. The Swiss used their dexterous hands to reduce the thickness of gold watches to less than 1 mm, which was beyond the reach of their counterparts in the world. After ten years of hard work, Switzerland has regained its crown in the watch industry. In order to keep this crown, Swiss watchmakers strive to improve the prestige of Swiss watches, give full play to the unique and exquisite skills of Swiss workers, and constantly make mechanical watches more perfect. In 1986, they used the beautiful colors and textures of Alpine granite to develop a unique and colorful rock watch. It not only contains the simplicity of the Stone Age, but also shows the contemporary romance. Therefore, it is loved by people and has improved the watch manufacturing technology to A height that is insurmountable by others.
After reading these business stories, I know what the so-called hard work means!