Second, it is better to promote what you need to promote in a way that friends like. Don't advertise every day, it is easy to block your information.
How to use WeChat friends circle to promote hello! I'm happy to answer your question. First, do a good job of precise positioning.
What is the WeChat circle of friends used for? This must be made clear first.
Whether you want to build a personal brand, or use a circle of friends to sell products or market services, it is very important to know what to do.
After figuring out how to do it, we started the first step: designing a personalized name.
Be sure to locate your WeChat name at the beginning.
Real name is the best, which can make people feel trust quickly. If it's not your real name, it's best to reflect your personality, or a screen name you've used for a long time. Once down, don't change it at will. This is a person with a personal brand, which makes people feel that you are credible and fickle. Such people deserve to make friends.
If you often change from one place to another, today your name is Ouyang Feng, and tomorrow you will be the seven eccentrics in the south of the Yangtze River. Who are you? Just like you often change your phone number, do you think you can be trusted?
In addition, when you sometimes see the name of WeChat: xx buys xx bags, will you add him as a friend?
Maybe you were tempted by her avatar, so you added it. You are * * *, but the purpose of others is to sell you products, and everyone's purpose is different. Do you think such a name is useful?
Think about it from another angle. If it were you, would you add such a WeChat friend? Unless you have special needs for products.
Regarding the name positioning, from the very beginning, we have positioned ourselves according to the idea of building our own personal brand.
Step 2: Choose an attractive avatar for yourself.
Which group does WeChat marketing best?
You may not think that the best marketing of WeChat is Miss.
This is related to the propaganda and positioning of WeChat at the beginning. Shake, search nearby people, and then marketing guru began to fool, with the head of * * *, attracted a large number of male friends. Then at some point, I changed my name and avatar and did other marketing.
However, regarding the positioning of the avatar, from the beginning, it was positioned according to the idea of building your own personal brand. The road to * * * will not last long after all. Just like if you do something that is not sunny, or one day you are really famous and turned out by this history, what will the public think of you?
Step 3: Set the background wall of WeChat circle of friends.
In the WeChat circle of friends, there is another small detail to pay attention to, that is, the background wall.
There is also marketing guru teaching: design your WeChat background wall and make it into a billboard. ...
My idea is: there is no sales transaction. Today, even if my background wall is just a landscape painting, as long as you think I am credible and you need my things, you will definitely find me.
But if I don't trust you today, I even think you are selling me. Even if there are more contact information and advertisements on your background wall, I just won't call you.
It is also effective to make the background wall into a billboard, which increases the chances of brand exposure.
But my point is: try to weaken advertising, but show a living, flesh-and-blood person. He comes to pay attention to you, not your background wall, but how credible the people behind this micro-signal are.
Step 4: Do a good job in content positioning.
The name, avatar and background wall are all designed, and the content will be released next. Pay attention to the content: don't post negative things about religion and politics, vulgar things that touch the red line. Besides, I won't send it: complaining about chicken soup for the soul and learning successfully.
We judge the people behind this account through the content shared by this micro-signal. Whether he is positive or complaining all day. Whether it is full of positive energy or negative vulgarity. Success and chicken soup for the soul are not for you, because these things can be absorbed by yourself, not necessarily what you think is good, but what others need. Everyone wants to see a living, flesh-and-blood and credible person.
Locate these contents, package yourself and go back to the original point: what does this account need to do?
Is it to build a personal brand or sell products?
What's your position on building a personal brand? Is it an industry expert or a star in the segmentation field?
Who do you want to show your personal brand? See you for what?
We just want to tell others who you are, what you do and what unique skills you have through this account. People who need this will find you soon.
After finding you, he will look at what you sent before to judge what kind of person you are.
Selling products?
Let's talk about a few things that can't be sold first. High imitation, fake goods, prohibited goods. Everything can be sold except those that are not sunny.
I think so: the core essence of WeChat marketing is marketing. As long as it is marketing, you can do anything, but the platform is different.
For product positioning, first think about what resources we have, what we can sell, and who to sell the products to.
If you sell masks, your customer orientation is female. If it is subdivided, what are the habits of these customers on WeChat, whether it is maintenance or efficacy? What kind of content do they like to watch?
Only by positioning the product, the rest is the process of doing copywriting, finding customers and serving customers.
Wechat only provides us with a space for close contact with customers, which makes it faster and more convenient for us to make friends with customers.
Like it every day and comment on the dynamics of customers' circle of friends. Will he pay attention to me one day?
He thinks this man still cares about him. Do you think you can draw a conclusion?
Therefore, using WeChat as sincere friends with customers, when the brand is successfully concerned, it can have a conversation with almost 1 0,000% arrival rate, and its maintenance ability far exceeds that of Weibo. In addition, through a series of multimedia functions such as LBS, voice function and real-time dialogue, brands can provide users with richer services and formulate clearer marketing strategies. Based on this function, WeChat has gone far beyond its originally designed voice communication attribute, and its platform-based commercial value is obviously worth looking forward to.
How to use the WeChat circle of friends to accurately promote this can be started from two aspects, one is popularity, and the other is quality products.
Fame is the foundation of everything. If no one knows you, then even the best product will not be patronized, because you don't know it at all. So you should improve your popularity and recommend them one by one through friends and relatives. Take your time, don't be impatient, don't pester, improve your popularity and reputation first.
Boutique is a very advanced way. You can regularly publish high-quality products and new products, so that customers can contact you actively. Then every customer is an intentional customer, and the success rate will be greatly improved.
The above is just my personal opinion, I hope it can help you.
How to use WeChat circle of friends for marketing? Generally, it is content and picture marketing.
Successful content marketing should focus on the audience, provide relevant and valuable dry goods, and also need to contact your target users with clear behavioral incentives to guide the audience's next action.
And picture marketing needs to cooperate with exquisite pictures and texts to truly express themselves.
There are many such courses on the Internet, for example, they are provided on the urgent delivery of excellent courses.
How to use WeChat circle of friends for marketing First of all, you should learn how to drain through various channels on the Internet.
Second, the drainage customers must be accurate customers or potential customers, and can't blindly drain.
Third, haste makes waste, and nothing can get results quickly. Especially those who do this need a quantitative accumulation.
Fourth, as a novice, we must have a good attitude.
Fifth, we must remember to study systematically and don't blindly follow the trend. Remember!
Still hope to adopt! If you have other opinions, you can communicate with me.
How did my friend use WeChat circle of friends to earn 654.38+0.35 million a year? I made hundreds of millions at random.
How to use WeChat trumpet to promote marketing, add trumpet, and forward and share the content pushed by WeChat official account. When there are enough trumpets and the content is readable, the number of fans will also increase rapidly.
What should I pay attention to when using WeChat friends circle for marketing? All the above problems are caused by communication, so we have changed jobs and rebuilt. The point of interest is known in the lower left corner.
How do enterprises use WeChat applet to promote it? Wechat applet can make your store generate more exposure. You can trade directly on the Internet and sell your products.
How to use WeChat friends circle to play WeChat marketing with high conversion rate? If you want to use your circle of friends to improve the conversion rate, you need to add the target fans accurately, so you can get the target crowd accurately and get twice the result with half the effort.