According to the report, the users in China's dating market are mainly in the age group of 20 and above. According to the 20 15 China Population and Employment Statistical Yearbook, the total population of China in 20 1368 was10 million. Among the population aged 20 and above, the proportion of single people reached 2 1.5% (including unmarried, divorced and widowed people). Among them, the proportion of unmarried population is the highest, with the unmarried population aged 20-59 reaching 65.438+0.4 billion, and the marriageable group aged 20-34 accounting for 965.438+0.6% of the unmarried population. The divorced population and the widowed population tend to increase with age.
Unbalanced ratio of single men and women? There are many single people in Beishangguang.
On the issue of social marriage and love, China's marriageable age is also facing a serious imbalance between men and women, which is particularly prominent among people aged 25-44. According to the data of 20 14 of China Population and Employment Statistical Yearbook, the proportion of single men aged 35-39 has reached 69. 1%, and the proportion of men and women among single people aged 20-24 has also reached 130: 100. The imbalance between men and women has greatly increased the difficulty for men in the marriageable population to find a partner.
Judging from the distribution of urban and rural single population in China in 20 14, the current single population is widely concentrated in the vast urban and rural areas. Except for Beijing, Tianjin, Liaoning, Shanghai and Guangdong, the proportion of single population in urban and rural areas is generally high.
The survey found that the post-90s generation, post-80s generation and post-70s generation have different marriage and love problems. In addition to the small circle, there is a problem with the fact that the opposite sex is less at the right age. After 90, 23. 1% of users said that they were introverted and unsociable. However, in the 1980s and 1970s, people were not good at communicating with the opposite sex.
Because of the different problems encountered in marriage, people of all ages have different reasons for making friends online. Among the reasons for choosing online dating, "it is more natural to communicate with the opposite sex online without embarrassment" and "more people choose and more opportunities" are the highest. More than 40% users choose online dating because of these two points. With the growth of the Internet, the post-80s and post-90s Internet aborigines choose online dating because they are more accustomed to online communication, which shows that they can interact with the opposite sex more frequently and screen the opposite sex more efficiently. In the sixties and seventies, people paid more attention to convenience.
Looking at the "three views" when choosing a spouse after 90? Not eager to get married, but want to fall in love?
20 16, even the "children" born in 1995 are in their twenties. The all-round "rise" of the post-90s and even post-90s has brought about brand-new changes in China's "marriage and love market". According to the survey results of the report, before 20 12, more than 80% users registered to use online dating applications with the direct goal of finding a marriage partner. By 20 16, the proportion had dropped to 50.5%.
"This change is gratifying, which shows that the concept of mate selection of contemporary young people is no longer purely utilitarian, but is developing towards diversification." ? Li Hongchao, an emotional tutor, said that tracking the user behavior habits of Youyuan. According to com, houses, cars and deposits under the traditional cognition are the top three in the requirements of women of the opposite sex after 1990. They put more emphasis on the "three views" of whether the object of marriage and love can develop for a long time-the view of consumption, the view of living habits and the view of sexual love, which is the true meaning of marriage.
According to the survey, 55. 1% of the post-90s users showed the attitude of not being in a hurry to get married, and the post-80s users were the most anxious to get married, accounting for 67.0%. People over 70 and 60 are anxious to get married again, accounting for 62.4%.
According to the data of the tour source. Com, the success rate after 90 is the highest among all age groups. 6.5% of users have partially or completely achieved the purpose of making friends.
Being more willing to take the initiative after 90 is one of the reasons for their higher success rate in making friends. According to the survey, 72. 1% of post-90s users said that they had actively contacted the opposite sex in the past week. Among them, 47.3% of the contacts are in the range of 65,438+00, 65,438+00-50, 65,438+06.5%, and 8.3% of them are numerous. Compared with the post-90 s and post-80 s, the initiative of active communication is weaker, and the post-70 s is even worse. Nearly 40% of post-70 s and post-60 s users said that they had not actively contacted other members of the opposite sex in the past week.
Not only take the initiative to attack, but also get a high proportion of responses, which is also an important reason for the higher success rate of making friends after 90. In the past week, 72.2% of post-90s users said they had received a reply from the opposite sex. Among them, the proportion of users who received heterosexual replies exceeded 10, and the proportion of users who received heterosexual replies exceeded 10 reached 25.4%.
After 90, men are the main consumers of online dating.
Fate. Com mainly adopts the charging method that male users pay and female users charge for free. After 90, men are the main consumers of the Internet. Nearly half of male paying users come from the post-90s generation. On the contrary, only 22.6% post-80s male paying users have a stronger demand for marriage.
The price of ordinary members in Youyuan.com is 50 yuan for one month. More than half of paying users over the age of 26 think that the current price in Youyuan.com is more suitable, and the proportion of post-90s generation is only 37.6%. 57.8% of post-90s users think the price is too expensive.
Judging from the second payment of Youyuan. 32.9% of users made a second payment after 90. (Zhou) According to