▼College student innovation and entrepreneurship project planning proposal (1)

1. Overview of the cake shop

1. Our shop belongs to the catering service industry, and its name is "__ ”, is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like __.

3. Our store requires a start-up capital of 95,000 yuan.

2. Business objectives

1. Due to its geographical location in the Trade Street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and we want to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers.

The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market Analysis

1. Customer source: Our store’s target customers include: general consumers who go to the Trade Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as __. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, start "poaching" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price.

If you can lower the price by a few yuan today, tomorrow there may be competitors with higher prices. We will compete with you for orders at low prices.” From this, we can understand the certain competitive strategies in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers. live".

4. Cake shops are mainly for the public, so the prices are not too high and belong to the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After various investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points.

In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice according to the season, as well as milk tea and juice drinks, which are very popular among customers. favor.

8. Establish a membership card system.

The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can address him or her as Mr. or Miss in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and beverages. On the one hand, they can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

5. Financial estimation

Start-up assets: approximately 95,000 yuan

Equipment investment:

1. Rent 5,000 yuan.

2. Approximately 2,000 yuan is invested in store decoration (including store decoration and light boxes);

3. Approximately 1,500 yuan is invested in shelves and sales tables;

4. The same clothing for two employees requires 500 yuan

5. The maximum investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes)

The first purchase payment: flour, Cream and other raw materials cost about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan.

Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Cost of goods: around 30, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

6. Analysis of risks and constraints:

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more financial and material resources and "tricks" to attract customers.

▼Planning Plan for College Student Innovation and Entrepreneurship Project (2)

There are still many subdivisions in the Internet financial industry that can be entered and innovated. Last year, I originally thought about transformation and entered into In the tourism finance industry, it was later abandoned due to other reasons, so I excerpted part of the business plan I wrote before and shared it with everyone.

After the rapid development of the industry in the past two years, a large number of P2P platforms have been spawned. However, the concentration of the industry has become higher and higher, and national and regional oligarchs have gradually formed. Competition in the entire industry has gradually become fiercer, and at the same time, Full of opportunities. The customer acquisition cost of the entire industry has also been pushed to extremely high levels. At present, the cost of acquiring an investment user in the industry has exceeded __, and the per capita investment amount is only 30,000 to 50,000. This does not include user loss, so if you want to obtain For 10,000 effective investment users, the marketing cost exceeds __ million. This is without considering personnel costs, rent and other additional expenses.

The difficulty in acquiring customers in the industry is actually the result of everyone blindly imitating and over-marketing. We use cooperation with travel agencies as an entry point to grant credit to travel agencies and position ourselves as a group born in the 80s and 90s who pursue freedom and happiness. On the one hand, we provide tourism consumer finance installment services, and on the other hand, we manage their finances and create travel funds. Save money for them so they can travel easily. At the same time, we will develop apps in the later stage, cut into travel social networking, design mid-to-high-end routes, and create travel routes tailored for users.

1. Industry Analysis

At present, the number of users in the entire p2p industry is nearly __ million, while the number of Internet financial management users has exceeded 100 million. According to __ consulting statistics, more than 90% of Internet financial management users Users are all born in the 70s, 80s, and 90s. In addition to having the habit of Internet financial management, these people are also over 60 and have become parents for the first time. Because as the competition in the Internet financial industry becomes increasingly fierce, there is no lack of innovation in the industry. , similar to the baby wallet targeted at new parents, Suishouzuan under Jiufu aimed at the moonlighting family, and the employee treasure under Noah Wealth aimed at senior white-collar workers and the middle class.

Baby Wallet is a product specially designed for first-time parents and user groups with Internet financial management habits. It is positioned using the emotional marketing of parents who love their children. It quickly gained more than _ within one month of its launch. With over 10,000 registered users, without too much marketing promotion, they just rely on recommendations from friends and viral marketing. When they quickly accumulate users, they will be able to enter the maternal and infant e-commerce market in the future.

The current 100 million Internet financial management user groups are also the main users of the current tourism market. According to statistics, more than 70 people born in the 1980s and 1990s travel more than once a year. The domestic tourism market currently has The market share is also close to more than one trillion, more than 50 of the post-80s and 90s consumer groups travel more than twice a year, and these user groups have a relatively good credit environment and a certain repayment ability and willingness. At present, including Tuniu and Tiantian Travel Network, they have begun to engage in Internet finance to provide users with travel installments. Including Hua Xia Bank and Shanghai Pudong Development Bank, they have also begun to enter travel agencies and cooperate with some of the larger domestic OTA companies to provide credit to their users.

At present, the market development level of my country's consumer finance is less than 30%, which is far lower than the level of Europe and the United States. However, a large number of real estate companies, e-commerce companies, and banks are already making plans to carefully cultivate this blue ocean. According to __ Consulting statistics show that the domestic consumer finance market will reach _ trillion in 20_. Tourism consumer finance will occupy a relatively large proportion of the market.

2. Our development positioning

Different from other Internet financial platforms, we focus on the tourism segment, and a considerable number of Internet financial management users are also tourists. , entering the tourism industry in installments through tourism consumption, increasing additional revenue for a large number of travel agencies, expanding the market, and increasing profit points. At the same time, we provide financial management and asset management for travel users, allowing them to appreciate their wealth and facilitate their next trip. Our platform is just As an intermediary, we will develop mid-to-high-end travel routes in the later stage to customize services specifically for tourists, including hotels, air tickets, tour guides, routes, and activities, and provide high-end services to VIP users.

In the later stage of the platform, an app will be developed to add travel social networking and the function of self-recommendation as a travel agent. Through social interaction and time sharing, it will greatly increase the fun of travel and increase the company's brand awareness. , increase customer stickiness and frequency of use, and at the same time generate a large amount of content.

China's tourism industry has experienced self-guided tours and group tours. At present, the public has reached a certain level of affluence, so they are more pursuing spiritual experiences, mid-to-high-end tours, vacations and leisure, and even such Travel socialization and relaxed and lively travel methods will be the mainstream in the future.

We plan to achieve a transaction volume of more than __ billion within a year. Calculated on an average of __, we need to achieve more than __ million transactions. In the early stage, we mainly cooperate with travel agencies, which makes it easy to expand the scale. In the later period, in addition to tourism consumption installment products, financial products can also be designed for debt receivables of travel agencies and hotels, which can better penetrate into the tourism industry.

3. Company Planning

In the early stage, the company mainly focused on the development of mobile WeChat, cooperating with travel agencies, designing financial products, and forming a marketing team. Currently, mobile Internet is already a trend, and mobile phones will People are connected with various consumption scenarios. We use WeChat on the mobile side to gain traffic and users through product innovation and new media marketing, and connect all travel agencies together through this product. The initial team plan includes ___ individuals, including business people negotiating with travel agencies, new media operations, customer service, financial product design, risk control personnel, and art and technical personnel.

4. Proportion of each business segment

In the later stage, we will design high-end travel routes, increase new profits through full-service services such as group formation, and develop apps, including Travel social networking and community sharing functions stimulate user activity through the points system and travel coins. The accumulated travel coins can be exchanged for some outdoor supplies or even rewarded with free travel.

Through the sharing of text, pictures, and travel diaries, a large amount of content is accumulated on the platform, which can be disseminated and marketed through WeChat and self-media

It is planned to achieve a transaction volume of __ billion within the year , at the same time, it has __-__ exclusive travel routes designed by itself, with the number of trips reaching more than 1,000 people, and the number of users reaching more than _0000. At the same time, venture capital is introduced to conduct the A round. Then expand the market, which includes forming its own risk control team, collection team, marketing, branding, and cooperating with various tourism real estate companies to design vacation travel and other products. It hopes to maintain breakeven within a year while occupying a certain market share. And be able to have sustained profitability.

5. Profitability Analysis

Based on our planned trading volume of __ billion, with an interest spread of 4, our gross profit from the travel agency can reach __ Ten thousand, customized routes are calculated in thousands of people, each person is calculated in _ yuan, and the gross profit margin is 15. The gross profit is nearly _ ten thousand. It is conservatively estimated that revenue can reach _-_ million within one year. According to the _PE calculation, the venture capital round A was introduced, and the company's valuation exceeded 100 million.

If we introduce capital in the later stage, we will accelerate the introduction of development and expand the business, especially opening up travel agencies across the country. Different from Tuniu, we will use tourism consumer finance as an entry point from the beginning, and we will also expand our business later. Lines can be integrated to provide value-added services, and according to estimates, breakeven can be achieved within one year. Compared with domestic OTA companies, we had a very clear profit model from the beginning and were able to compete differentially instead of falling into a cycle of burning money to acquire users.

The later business segment may also involve cooperation with hotels, tourism real estate, vacation and other projects to create additional value for users, but this is only expected for the time being, and its revenue-generating capacity cannot yet be estimated.

At present, the penetration rate of domestic online travel companies in the tourism industry has not exceeded 10, while in European and American countries it has already exceeded 50. Therefore, there is still huge room for improvement. With the continuous improvement of domestic income levels In the future, outbound travel and high-end personalized travel will explode. Among them, tourism consumer finance, outdoor and vacation tourism will continue to increase their market share. In the next ten years, the tourism industry will be a high-speed growth industry.

▼College Student Innovation and Entrepreneurship Project Planning Plan (3)

As people’s pursuit of beauty becomes higher and higher, nail salons have penetrated into the lives of beauty-loving women, whether it is Girls love to dress themselves beautifully whether attending a wedding, a dinner with friends, or even going shopping. Therefore, opening a nail salon is a good choice for entrepreneurs.

1. Future development trends of the nail art industry

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but simply The primary model of operating based on huge profits and speculation is no longer feasible. So, what do you rely on to attract customers? Professionalism, sincerity, and value for money. The future business development of the nail art industry will take branding, specialization, and scale as the mainstream direction.

The business positioning of nail art stores will take the following forms: strong brand management, nail art service demonstration stores of product companies, comprehensive nail art stores that integrate nail art services, and reputable stores named after personal brands.

Note: The more accurate the positioning of a nail salon, the easier it will be remembered by customers.

The ability to provide personalized value-for-money services is the key to success in nail salon operations!

2. Understand customer psychology

1. Consumers generally pay attention to this when choosing a nail salon Here are a few points:

(1) Look at the professional level of the nail salon;

(2) Look at the service level of the nail shop;

(3) Look at the nail salon The environment of the store;

(4) Look at the ability and reputation of the manicurists in the nail salon;

2. Consumers have the following requirements for nail salons:

(1) Generally, consumers hope that nail salons will improve their professional skills;

(2) Some people hope that the service environment of nail salons will improve;

(3) Most people hope that nail salons will improve the service level of manicurists;

(4) Many consumers hope that nail salons will improve the overall quality of manicurists;

(5) There are also Some customers hope that nail salons can improve their service types

More than 60% of customers are dissatisfied with the service and overall quality of our manicurists and hope for improvement. This also reflects the loss of our customers. reason.

3. How customers choose nail salons:

(1) The majority of people accept it through their own detailed understanding and personal experience;

( 2) Some of them are accepted through the introduction of manicurists;

(3) Another part of them are accepted through the introduction of friends;

(4) Others are accepted through reading magazines and TV , advertising comes here because of its reputation.

The vast majority of customers think that the service level of manicurists is average, which poses a challenge to our industry; whoever can satisfy the majority of customers will have the opportunity to own a huge market. This is a question that every operator must think deeply about.

3. Why is the mobility of manicurists so high?

(1) The employees are young and lack social experience;

(2) Work My skills are not high, but I want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous, so I long to go to a big nail salon;

(4) The boss is inexperienced and frequently changes employees' wages and commissions, giving employees a sense of distrust;

(5) New competitors are constantly emerging. Their wages are high, the store decoration environment is good, and the materials are good. and advanced equipment, all of which have a strong appeal to young manicurists.

In this industry, good stores put a lot of effort into personnel training, and they also have their own methods to retain excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists losing their jobs. There are many reasons for this. As operators, should we examine ourselves? What position do our employees occupy in our hearts? Understand what the ideal choices are in our employees' minds and how to solve the reality. the most fundamental question.

4. What are the services of the most popular nail salons like?

(1) In nail salons, the skills and services of manicurists and manicurist assistants are in line with those of customers. The needs are well coordinated. No matter which store it is, creating a good service environment requires the active cooperation of all employees;

(2) Every manicurist must be very clear about his or her job And be able to complete it well;

(3) Both customers and manicurists have very reasonable expectations. Customers do not expect manicurists to be their slaves and can command them however they want; employees also You won’t be upset and often want to change the boss or raise your salary;

(4) The manicurist can accurately grasp the needs of the customer and build the customer’s trust in him, thereby making the customer believe This is a professional manicure shop;

(5) Every manicurist should believe that the services she provides to customers are what customers need and are beneficial to customers, rather than thinking that He is defrauding customers of their money;

(6) Manicurists must learn to communicate effectively with customers. While learning effective communication skills, they must also learn to think from the perspective of customers. Understand the needs of customers, so as to truly meet their needs;

(7) A relationship of trust and conviction should be maintained between the manicurist and the customer. The affection and enthusiasm shown by manicurists to their customers can only make customers trust them. In fact, this is also a professional attitude. Most manicurists can achieve this. However, our customers still need us to communicate in the process. Showing a professional side will make customers feel convinced. However, it should be noted that if the relationship between the customer and the manicurist is too close, the customer will lose the distance from the manicure shop, making it impossible to negotiate the price, and at the same time, we will lose our professionalism. Therefore, we must improve our professionalism and let customers pay for our professionalism;

(8) Nail salons should have their own values ??and cultural norms, and all manicurists should understand and understand the company The goals and direction of business and service;

(9) Nail salons must have an accurate and unique business positioning, so that the company can remain invincible in the competition. (1). Sample entrepreneurship project plan for college students (four articles) (2). Sample small-cost entrepreneurship plan for college graduates (five articles) (3). Sample entrepreneurship plan for college students (four articles) (4). Inner Mongolia University School of Entrepreneurship Enrollment Number, Enrollment Plan and Code Reference for the 2022 College Entrance Examination (5). Rural Small Cost Entrepreneurship Project Plan Sample (3 articles) (6). College Student Small Cost Entrepreneurship Project Plan Sample (3 articles) (7). Sample business plan for college students' entrepreneurship project (four articles) (8). Sample business plan for college students' entrepreneurship project (two articles) (9). Template of business plan for college students' entrepreneurship project (four articles) (10). Template of business plan for college students' flower shop 3500 words (two articles)