In the digital age, the transformation and upgrading of enterprises will inevitably be accompanied by digitalization. This paper will take enterprises to break through the obstacles of digital transformation from the aspects of cognitive management, organizational change and business process optimization.
Cognitive Management
Cognitive innovation and management first are the core foundation of digitalization.
"The biggest obstacle comes from the boss," said the head of a Guangdong manufacturer.
Leaders' cognition lingers, digitalization only stays in words, and new production factors are not introduced into the production and operation of enterprises in specific decisions. Cognition still stays in the last era, which will directly dampen the digitalization process of enterprises and lead to their own enterprises losing ground in the torrent of competition.
In addition to providing products and services, Zainiu's digital solution providers can only educate users to change their basic cognition and work habits through time. On the premise of limited time, management first is the strongest driving force to promote the project. Managers have a full and clear understanding of digitalization, firm implementation determination, management requirements and reward and punishment methods. With management tools and suitable digital tools, digital transformation will get twice the result with half the effort
(b) organizational change
For enterprises, digitalization is the means and innovation and development is the goal. And the innovation of enterprises will eventually fall on the organization. ?
Andrew, global executive vice president of Schneider Electric, once summarized the reasons for the failure of digital transformation of some manufacturing enterprises:
"Many times, the manufacturing industry is doing digitalization. Employees feel that this is a matter for IT departments and information automation departments, not for me. Without the participation of front-line employees, how to do digitalization? If enterprises want to truly go digital, they must break through the inherent obstacles in this organizational culture atmosphere. "
The landing of any digital project is the result of the concerted efforts of the team from top to bottom in Qi Xin, and the ultimate goal of the project is to provide customers with the best quality solutions. Every digital project needs a professional project manager, who is responsible for allocating project resources, determining project milestones, predicting project risks, actively communicating and coordinating with various roles, and ensuring that the project is completed on time.
The current competition of enterprises is not only the competition of product technology, but also the competition of customer service level.
For example, suppose a manufacturing enterprise wants to improve its service competitiveness through the digital transformation of after-sales service, and choose a new craftsman (domestic industrial short video digital after-sales creation platform) to help the enterprise carry out remote after-sales agility and realize cost reduction and efficiency improvement, then it needs a digital after-sales person in charge, whose ability model and functions include:
1. Professional background of manufacturing and digital related projects;
2. Certain copywriting ability and video content creation knowledge and experience;
3. Strong expression ability, good service awareness, organization and coordination ability and teamwork ability;
4. Plan project milestones, and formulate the digital process of after-sales service of the company;
5. Guide and cooperate with after-sales engineers and digital after-sales service providers, allocate internal and external resources, and ensure that the company's after-sales service digital projects land on time.
In this process, it is also necessary to balance the needs of each role in the organization:
u？ Leaders pay more attention to the transparency and accuracy of information, so they expect the platform to cover more business scenarios, monitor more business data, feed back the real situation of enterprises through more comprehensive platform data, and use more accurate data as data support for key decisions.
u？ Middle-level managers and bottom-level staff mainly pay attention to the work within their responsibilities and how the platform can improve work efficiency and complete daily work quickly. Expect the platform to provide more "intelligent" data storage services.
(c) digital business processes
A few large manufacturing enterprises will build a digital business framework and complete a series of complex digital work such as R&D and training management by deploying their own exclusive product managers, technical engineers and project management. But for most enterprises, cooperation with third-party digital service providers is the best way to realize digital upgrade quickly, which has the following three driving factors:
1. Based on the demand of enterprise competition: professional digital service providers can help enterprises to carry out cognitive management, organizational change and business process optimization change through their professional digital technology and service system, and help enterprises achieve digital effective landing;
2. Based on the need of cost control: enterprises need a lot of extra recruitment management and training costs to build their own digital talent team, which can be implemented by digital service providers to promote enterprises to reduce costs and increase efficiency;
3. Due to the limitation of enterprise capacity, most enterprises generally lack digital technology and implementation experience, and need more professional digital service providers to implement their own digital systems.
Take the digital business process of after-sales service as an example;
1. project demand analysis and partner selection: judge the business scale, customer demands, standardized management and other needs of the enterprise, and comprehensively screen out the most suitable digital service provider;
2. Project deployment: after the cooperation is confirmed, the interface of digital service providers will be coordinated, deployed online and tested internally;
3. Project training: cooperate with digital service providers to carry out internal training on product operation and technology, unify the cognition of all staff, sort out the path of landing scheme, and formulate standard reward landing measures to ensure the normal operation of digital system;
4. Project management
Once the digital project is started, the project manager and the person in charge of digital after-sales will manage the project as a whole in strict accordance with the project management process. From the general manager/vice president of the company's business to the after-sales department, the engineering department and even the marketing department, the members of each department have a clear division of labor and clear responsibilities, and cooperate with each other to ensure that the project implementation cost is minimized and the timeliness is maximized;
5. Operation management
Hold regular project meetings, make full use of the professional ability of digital service providers, seek personalized solutions for the problems in the implementation of digital landing, regularly receive operational data analysis and guidance, quickly promote the digital project landing, and continuously improve the effect.
In an article, Mr. Liu Run, the former director of Microsoft's strategic cooperation and the top domestic enterprise management consulting expert, shared several cases of enterprises whose business data increased during the epidemic period, and found that these enterprises were all obtained through gradual accumulation in previous years.
Enterprise transformation needs early layout, and enterprises will make a qualitative leap in continuous precipitation and accumulation; Can not be finalized, you need to find the best path of your own enterprise through trial and error.
Enterprises want to successfully realize digital transformation, they need cognition+strategy+tools+implementation, and fully implement it!