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In fact, in the final analysis, making small money depends on hard work, and making big money depends on thinking and ability. Although there are many ways to make money, if you want to do a good job in sideline business, no matter which way you use, you must pay some time and energy and conduct in-depth research.
The first is the ability to choose products.
When doing product channels, good products need to have the following characteristics: just needed, good product quality and high repurchase rate. Be sure to choose products that you have benefited from.
Content producers, your own output content is your product, which needs to be practical, scarce and unique, and can reflect your own true values.
The second is the ability to increase powder.
In the Internet era, that is, the era of fan economy, everyone should feel it. In the past, customers were God, but now customers are your fans. Many people will do business with you because they like you and trust you.
You may have the experience of buying paid courses online. You can recall whether you have been quietly paying attention to this lecturer for a long time before buying the course, and then you think that he is good in occupational character and affinity in all aspects, and then place an order.
If you are a salesman, the acquaintances around you may support you for a while at first, but if you just use the accumulated contacts before, your customer stock may soon dry up. You know, there will be a qualitative difference between 300 fans and 3000 fans and 30000 fans. Remember that the people we do business with are always the most familiar strangers.
The third is the trading power of private domain traffic.
In the Internet age, traffic is our most important asset and tool. Traffic is usually divided into "public domain traffic" and "private domain traffic".
"Public domain traffic", that is, the platform determines traffic allocation. Taobao, Headline, Weibo and Tik Tok are our common public domain traffic.
"Private domain traffic" means controlling traffic distribution and user access by yourself. Including our WeChat friends, friends circle and community. For ordinary people, it is usually impossible for us to have large public domain traffic, so private domain traffic is very important.
Among them, the most representative circle of friends is one of our most important private domain traffic, which is a great wealth for us. The circle of friends is actually equivalent to each of our stores, which has shaped our personal image. Things you like, things you usually do, books you read, places you have been; My consumption concept, values, and my attitude towards events ... can all be displayed through my circle of friends. We can create our own real personal design through the circle of friends, thus gradually forming our own style, attracting those friends who share the same frequency with us, and gradually establishing our own personal brand. When you become more and more professional in a certain field, your friends will naturally attract friends to see it. Even if it is an advertisement, they will be willing to watch it. At this time, you can make a circle by planting grass and realize it through actual transformation.
In addition to the circle of friends, another private domain traffic is community operation. Its advantages are high verticality and high conversion rate, which brings users closer to each other. Successful community operation can easily realize one-to-many transactions.
The fourth is the ability to build a personal brand.
What is your personal positioning and brand? How to show your image and professionalism through private domain traffic and build your own personal brand and influence? We may all know that the Internet age is actually a war of influence. Why can a copy with similar content reach 65,438+10,000 1 10,000 after the big V is sent out, and you only have a few thousand readings? This is the power of personal brand.
Peters, an American management scholar, has a famous saying: the rule of work and survival in 2 1 century is to establish a personal brand.
People with personal brands have higher recognition. To establish a personal brand, we need to consider the following three aspects: 1. Be sure to find the areas you want to invest in and continue to export content; 2. Know who are the great men in this field and what they have achieved. I have no space to explore or use other clips. 3. What is the development prospect of this market segment and whether it can cover as many users as possible?
The fifth is copywriting ability.
There are two common ways to communicate with customers online, one is through copywriting and the other is through eloquence.
First of all, copywriting, which is also a wholesale trading method that spreads the net widely, is particularly important when we can't reach accurate customers. The conversion rate of good copywriting can be as high as 10% or even higher.
Moreover, writing is actually a basic ability. No matter what kind of online sales activities we want to engage in, copywriting is the foundation and premise. Friends need to be able to write, and writing promotional articles needs to be able to write. To make a speech, you need a good copy, even if you shoot a Vlog, you need clear logic and clear language expression. The basic ability is still writing, and friends who want to write as a sideline should learn to write. Therefore, it seems that whether it is a long copy of the official WeChat account, a short story of a circle of friends, or a poster copy, it is very important.
The sixth is content production capacity.
In fact, these abilities are the foundation of our last step.
We have fans and great abilities, so what should we promote to my fans? This is the productivity of content. Maybe you do some paid courses yourself, maybe it's your paid column, or maybe you shoot vlog and you do one-on-one consultation. This requires you to turn your ability into substantive content and then push it to your fans. If everyone thinks that the quality of your content is very high, it is possible to pay.
Having said that, I wonder if you have thought of a way to make money that suits you? Still can get some inspiration? Although there are many ways to make money, every field needs us to do some in-depth research and make great efforts for it. All success is not achieved overnight. First of all, analyze yourself well, and then see that there is no field that you are interested in or have expertise in, and start exploring from this aspect. But the most important thing is to position yourself well and continue to cultivate in a certain field, so that it is possible to realize the realization of sideline business.