Self-media is a new media form that has emerged with the development of the mobile Internet era. In recent years, the media has driven many people to start businesses and become rich, such as Luo Zhenyu and Wu Xiaobo, which we are familiar with. Then, what are the ways or channels to obtain income from the media?
the first channel is to earn income from the payment of manuscripts. Since the media industry is essentially a content economy, a big V from the media gets a large number of fans through content creation, and then it has traffic. When the big V is linked with the cattle in the circle, it will gradually form a personal brand and influence. At this moment, it has market bargaining power. On this basis, big V can get a higher contribution fee, whether it is submitting a manuscript or accepting an invitation. Everyone's brand has started, and fans' rewards and essay-writing rewards will all become an income.
second, you earn money by advertising. Since the media brand has been recognized by the industry and the market, it will receive more and more commercial advertisements. Advertisers pay for the media platform, and the platform is complicated for fans.
the third way is to get income by subsidizing large platforms. Nowadays, many self-media tubas will be registered in today's headlines, Penguin and Big Fish. If the self-media brands do well, they will receive subsidies from big platforms.
fourth, the paying community. Media managers can retail their knowledge, such as a series of community services such as education and training in the market and teaching handbooks. Only your own expertise and professional content can be considered as a course to help more people who want to learn grow up.
fifth, publishing books. Nowadays, many people still keep the habit of reading paper books, and publishing books from media brands can also earn an income.
sixth, get investment. If you do well from the media, you will have the opportunity to get the investment of the capital tycoon. In that case, the value of the media will be greatly improved, which is not only a matter of income, but also a qualitative leap in market value.
There are many ways to earn income from the media, but the basic thing is to make content. If you want to take this road far away, you must have the ability to continuously produce high-quality content, and this is the fundamental thing.