Yes, in the eyes of many people, Louis Lu is like a combination of genius and madness. In the circle of friends, you can see that his life is almost endless thinking and experiments. At the same time, more people are familiar with the legendary days of his wits and wits with Ye Maozhong, and his crazy deeds of spending hundreds of millions of dollars to invest in Gmall APP.
He kept pioneering and experimenting, demanding himself to walk with the times. Even long-distance running, running ahead, rather than completing the task, is the glorious sportsmanship.
Madness and obsession are the hallmarks of Louis Lu. In close contact, he revealed his great determination and persistence in fate. He said, "I believe I am the chosen one." Speak softly, think clearly and quickly, and have a clear memory of every key moment in life, as if every step is a mark branded for an ultimate goal.
After bidding farewell to Gmall, after half a year's in-depth research, Lu reorganized his industry direction. Now, the content company he founded has entered a period of rapid development, with up to 8 single-brand projects a month, which has created a brand-new situation for the traditional brand creative industry.
The temperament of childhood leaders is emerging.
Louis Lu was born at the end of 1979, and he is close to the group of "post-80s" who dare to think and do things. In 1979, he was given some characteristics of "post-70s": devotion and composure. 79 was also a year in which many Internet maniacs were born, including Wang Xing, founder of Meituan, and Feng Yousheng, CEO of Yingke.
Lu, who spent his childhood at the foot of the Sichuan mountain, remembers his childhood the most, that is, his feet dyed black by coal everywhere. Since he was sensible, Louis Lu made up his mind that one day he would leave this place and this "dark" memory.
Louis Lu's family is not rich, living conditions are difficult, and parents are under great pressure. In order to send Louis Lu to middle school, two sisters even dropped out of school to work to support their families. Rural life in the 1980s was still very hard. At that time, Lu was still young and already knew how to use his ability to help his parents complete farm work.
When he was in primary school, Louis Lu used his appeal to let the whole class go to his house to help with farm work, which was unprecedented in the village. It seems that as a child, Louis Lu already knew the key to the relationship between people and how to drive a person's desires and actions.
Entering adolescence, Louis Lu did not become an excellent student as smoothly as he imagined. For him, it is not a power accelerator, but a heavy hammer. Louis Lu entered a dark age in his life. The pressure from family and school prevented his thoughts from being fully extended. He is rebellious, silent and lonely, and all kinds of extreme emotions that will appear in his youth break out on him one by one.
Extremely eccentric, surrounded by liberal arts subjects that he is not good at, he is good at mathematics. He is naturally sensitive to numbers, and his constantly fluctuating, changing and surprising mathematical logic fascinates him. It seems that since then, Louis Lu has encountered the digital-based Internet. At the same time, family economic problems made him realize the importance of money.
Guilt, anger and frustration began to inspire his potential.
All-round era of budding marketing genius
The dark years passed and Louis Lu finished his studies. 200 1, in the first year of work, Louis Lu changed eight jobs in a row. Finally, he chose to do insurance sales in Taikang Life Insurance. The attraction of childhood aroused his enthusiasm for marketing. In a short period of 9 months, Louis Lu, as the youngest salesperson, became the sales champion and team champion of Nanchong from 0.
In 2005, Lu resolutely gave up his present job when his business was still booming. Insurance sales is obviously not a career that he can follow all his life. Since then, the road to entrepreneurship has continued to this day. In the second half of 2005, Louis Lu went to Shenzhen for the first time to look for business opportunities, but he hit a wall many times. Two years later, Louis Lu met the first enlightenment teacher in his life. The wise man gave him the essence of financial management in Poor Dad and Rich Dad. Inspired, Louis Lu found himself looking for assets and opportunities that could bring cash flow.
God was very generous to Louis Lu, and soon he welcomed an important figure in his life, Ye Maozhong, the man of the hour in the marketing process in China. Once, Louis Lu happened to see Ye Maozhong's advertisement on the plane. After the plane landed, he got through the phone in the advertisement and got in touch with a receptionist named Lele. It was not until he went to Ye Maozhong's company that Louis Lu knew that he only had "Lele" in his eyes.
But by chance, he met Ye Maozhong, who had just come out of the door, and immediately stepped forward to express his intention. Ye Maozhong looked at this little guy at that time, became interested in him, and made an appointment to have dinner together. After dinner, Louis Lu was placed in the core team of Ye Maozhong. He is in charge of business, taking orders and giving a tour in Ye Maozhong. Ye Maozhong was in charge of project control, and the golden age of "Lu Ye" began. In this way, three years passed.
In 20 12, the world trend of internet began to divide, and Louis Lu's restless heart drove him to start a new journey. It is unimaginable for many people to give up close cooperation with Ye Maozhong. However, Louis Lu firmly believes that the torrent of Internet entrepreneurship is his ultimate destination.
Crazy sniper internet black hole in the all-round era
After leaving Ye Maozhong's team, Louis Lu and another brand madman, Zhang Xing, conducted a super internet marketing experiment. Entrepreneurship constantly expounds the deep-seated laws behind the industry. Only by continuous and uninterrupted thinking can we bring Louis Lu a fresh experience and let him feel the truth of life and the wonderful Internet.
From 2065438+02 to 2065438+06, Gmall, founded by them, started the first battle of "content"-driven marketing. Although there were many explosions, the experiment always ended in failure, burning a hundred million dollars. 100 million is an astronomical figure for most people.
When Gmall entered the ice age, there was only 1 0,000 yuan left in the company's account. On one occasion, Louis Lu had to pay 9 yuan's toll on the expressway, only to find himself as poor as 3 yuan. He can only go to BYD in the back line to borrow money, but the other party still seems unwilling. Now talking about this experience, Louis Lu seems to be indifferent: "I think it is very worthwhile to burn 100 million yuan to prove failure. And now I have to start over online. "
Lu Yi, who has mastered the trinity experience of Internet, marketing and content, set off again without hesitation. Looking back on each of his four years of takeoff or frustration, Louis Lu has always been calm and persistent, and his short-lived successes and failures are only fleeting. He has more ideas to realize and share with others.
Now, the content company that set off a "content" craze in the field of advertising and marketing is Louis Lu's masterpiece. After leaving Gmall, Louis Lu spent half a year visiting more than 70 enterprises in 30 places across the country, including Dongyangguang, Shuke and Maotai. Many management told him that there is no shortage of good products, and what is lacking now is only good marketing "content". "Since there is a lack of' content', I will be a' content company'!" Louis Lu made a decisive decision.
In just half a year, the content company gathered a group of unicorn teams with top brand creative consciousness, quickly and accurately found embedded content for brand projects, digested specific ideas, and strictly implemented the landing, which accelerated the fission effect for brand communication and entered the crazy order-taking mode.
The humiliating memory of Gmall's failure aroused Louis Lu's revenge on his fate. The pleasure of revenge can prompt a person to pursue his career enthusiastically most quickly, and inspire the highest potential in the end like a volcanic eruption. As Louis Lu's last desperate attempt, the content company showed unprecedented strength:
Solve business logic with ultimate meaning, create marketing content with the mode of combining business with humanity, footnote every word and design with highly burning brainstorming, endow every valuable brand with the mission of changing the human world, refresh the century-old history of advertising industry, and witness the real business revolution in 2 1 century.
postscript
Elon musk, the genius of 2 1 century and known as the next Jobs, once said, "Doing business is like eating glass and staring at the abyss of death, if it looks attractive". Obviously, Louis Lu is also attracted by this crazy abyss. Many people will return to the safe track after their first venture fails or hits a wall, but Louis Lu has shown amazing will and enthusiasm.
Left-handed genius, right-handed madman, with a restless heart in the middle. In others' eyes, every crazy and bold change is Louis Lu's tenacious blow to fate. He will always keep this Forrest Gump-style long-distance running, braving the wind and waves on every outlet of the Internet and insisting on being the first person to eat crabs. In this regard, we will wait and see, he and the content company have brought new marketing trends!