The big LOGO is said to ruin the Forbidden City in Beijing. There are three modes of its operation.

the first type: the store pays

at present, according to the cost of LOGO release, the video of a online celebrity store varies from 211,111 to 311,111 according to the time, which is also one of his key income sources.

The second type: total traffic advertising

It is very likely that many people who play self-media videos feel that their videos can't make money, because your broadcast volume and fans have not reached that scale. If your fans and fans reach a certain amount, the service platform will give you a certain amount of publicity fees according to your total traffic.

the third kind: commission for selling goods

If you look at the window display of the big LOGO, there are as many as 2,111 products for sale. As long as some people buy according to his window display, they will get a certain amount of credit for channel promotion, and this advertising fee is also different.

based on the total number of stores in online celebrity at this stage, online video viewing and commission for selling goods, the daily income will be at least tens of thousands of yuan.

And his expenses must be paid. Except for some stores in online celebrity that we met, this part will be paid to them, but some well-known venues in the industry, such as China World Hotel, are unlikely to be paid to them. He can only negotiate and cooperate with the stores according to the payment method of _.

In addition, in order to better let everyone see him in some high-end atmosphere venues, it must be paid by himself, and this part is also the way for him to improve the total flow and attention.

do you have to ask? Big V goes to the store to shoot a small video for publicity planning. Generally, there is no need to pay for it. On the contrary, the store will give a publicity fee, plus the traffic fee of each service platform. With the accumulation of powder, the price of publicity fee will rise, and the income will be very considerable!

This is not difficult to understand. Nowadays, the number of fans and views of his works have soared, and his popularity is extremely high. Shops need such internet celebrities to advertise their goods and services. Therefore, the big LOGO has long been a big-name star in advertising.

I think there are many modes of his operation. In fact, most of them come from two items.

First, the service platform cost, that is to say, the advertising traffic fee.

Why does the self-media platform become a field in the new era? The first thing is that it can make money. For example, today's headlines and vibrato short videos are all calculated according to the optimization algorithm. The total traffic of hundreds of thousands can earn at least thousands from a service platform, but you need to understand that it is not verified on a service platform. A video will have more than 11,111 or even a lot in a day.

Later, many friends will ask, then _ does he go to that expensive store every time without paying for it? It's obviously not easy, because one of his videos takes three to four days to post a whole article, and most stores actually don't need money after he has a certain popularity. This is our second rule.

second, the store's publicity expenses

once an online celebrity has a certain popularity, in fact, he doesn't simply go to a store for dinner, which is a way to drain some stores. Therefore, some stores that can't achieve reciprocity must pay a considerable publicity fee, which is equivalent to asking a celebrity spokesperson.

What's left is some small expenses, that is, selling things to get commission, which I don't know very well, but I think this kind is generally less. Generally, he will cooperate with big-name stars. Naturally, this kind of cooperation, I think the cost is generally low, or even _ _, because this kind of cooperation, like others, is to better enhance the popularity value.

naturally, if you want to learn and train this kind of operation mode of the big LOGO, it is actually possible, but the only thing is that you want to invest in the project. Only after you have a lot of powder, of course, many people will come to talk about cooperation with you. Naturally, many people will say that imitation is likely not to make money, but if you take a closer look at this kind of network celebrity, most of them are led by imitation, and their own distinctive logo will appear in the future.

Keep going

You may feel weird, but if you master the extremely high profit from the media platform, it will not be easy to be weird!

big LOGO, a casual meal will cost tens of millions of yuan, and I heard that there are hundreds of thousands of people who like each item. I just read an article analyzing his content, saying that he is already at the top of the list in Tik Tok. I took a look at it, and now it is as much as 17 million.

how does he make money when he is known for eating all over Beijing?

1. Free title sponsorship.

Many of his videos are sponsored by advertisers, brands and storefronts, which are used to promote advertisements, and the total traffic is out! It may not only be a title sponsorship, but also an additional cost based on the popularity of the big logo at this stage!

2. Total traffic cost of service platform.

online celebrity Liziqi, you should know that you have earned hundreds of millions from small videos! Although the big logo has plum powder and high total flow, it also belongs to the big V at the top of the head! There is powder _, there is total traffic, and all network platforms have very good visual _ total traffic income!

3. Selling goods live.

rarely, the profit of good goods is 51-71% or even higher. Think about Viya and Li Jiaqi's 2121 Double Eleven, and you will know!

4. Product placement.

close to tens of millions of powder _! As a head anchor, a large number of advertisers and companies are trying to find him to cooperate!

remember, a head anchor, relying on his own total traffic income, is not inferior to a popular star! ! !

all his videos have advertisements. Isn't this one of the modes of operation? How much money you actually earn depends on the amount of play.

Video _ can also make a profit without sending watermelon videos. One million videos are about 111 RMB.

You can also learn from YouTube, where Li Ziqi uploaded videos. The broadcast volume is also profitable, and YouTube is very profitable. I heard that Li Ziqi is divided into several million dollars by profit.

first, give us a brief and detailed introduction of which big logo.

Big logo is a Tik Tok red man, and the full name of the account is Big logo, which eats up Beijing. From the netizens, we can see that he is a special food Internet worker. In fact, his disappearance has already stopped at eating, and opportunities include all aspects of food, clothing, housing and transportation. And the address is not limited to Beijing, at least I can see that there are famous high-end consumer venues in Shanghai.

the big logo has more than 21 million yuan of fans in Tik Tok, and 217 small videos have been shot, which won 311 million praises. The steady short video with vibrato is super online celebrity. His sights are all about going to every high-end venue, including a restaurant with tens of thousands of dollars, a hotel restaurant with tens of thousands of dollars a night, a haircut with thousands of dollars, a luxury cruise ship with 811 yuan an hour, a duck neck with 2111 varieties and a roast goose with 8111 varieties. In a word, it's basically all vanishing scenes that people imagine much faster. After each cancellation, the big logo exposes the cancellation credit card bill.

some people have statistically analyzed that this kind of viewing of the big logo has lost tens of millions, but it hasn't gone up for a year.

no one will make a loss-making business. To be honest, this question is not clear to anyone except his accident with his elite team, but his income comes from the fact that it is well established.

1. Total traffic advertising score _

Vibrato short video is a short video app under the Huge Engine Group, and the products with several bytes will give the article content and the total traffic advertising score to the creator _. . The difference in this part of the money varies from person to person. Some creators earn a few cents a day or even some money, and some creators can get more than 11,111 yuan a day. The advertising score is mainly calculated according to the quality of the content and the total number of views. There are many people watching the video of the big logo, and this part of the money is of course far more than the vast majority of the original creators.

2. In the video with goods divided into

big logo, there will be a hard advertisement in the sales market that suddenly strongly recommends a certain mobile game or other products, and the advertising revenue will be very significant. After talking with the elite team of big logo, the store will insert the advertising for selling goods in the video.

there are generally three kinds of liquidation methods. First, clearing according to the online viewing volume of video; Second, according to the number of views of short links; The third is to calculate the total number of game software purchased or downloaded for free.

the price of each kind is definitely different, and the actual calculation depends on the negotiation. A big website like the big logo must have the dominant position.

3. The publicity fee paid by the store

Many of the big logos are shops run by stars, beverage shops in Gulnazar, barbecue shops in William Feng, etc., and all the big-name stars in the big logos personally participated in the filming together. What's more, it's unlikely that such a big-name star will charge him for dinner and will continue to pay them publicity fees. And other high-end consumer venues will also invite him and pay the publicity fee.

Let's think about how much total traffic an employee with more than 21 million yuan can have and how good the advertising effect will be. Although some shops are expensive, they are not very well-known. Everyone knows the details of the big logo.

naturally, when he started shooting videos, he had to pay for not only the publicity expenses paid by the store, but also the huge expenses. However, if you are well-known, you will be a person with wealth, and all kinds of income methods will come to you automatically.

The above response expectation is effective for you, warmly welcome the key praise

@ Wang Wu Shuo Cai

, and your application is an incentive to the original _ best!

a walking brand spokesperson. No need to pay. On the contrary, you will get the book fee

Thank you for inviting me. All the self-media platform operation modes are nothing more than these aspects.

first, add powder early to attract attention.

before every new media is put into operation, we must think about a way to attract the audience's attention. It doesn't have to be high-end, but we must make our friends interested and take the time to master it.

The elite team of the big LOGO is remarkable. It has done a very good job in mastering the audience's spirit. There are many people who have developed this society or have no money. Under the "28" rule, 81% of the people's interests are enough.

The shops he went to are all beyond the reach of ordinary people, so everyone is really interested in this kind of publicity planning, and they want to take the time to find out, and see how deep the rich people are in the world for their inflated professional knowledge.

second, sell goods in the middle and late period, and make a dozen advertisements.

when the powder _ accumulates to a certain level, the strong recommendation of the service platform will become more and more stable, and at this time, small companies will talk about cooperation.

As you can see, he also sells goods, and strongly recommends service platforms such as games and shopping in the small video. This kind of intervention is all about good cooperation.

click on the _ web page to add to the shopping cart or enjoy the _ profit code, which will eventually be included in the marketing promotion of the big LOGO, and it will definitely be charged.

third, middle and late stage operation, with store subsidies.

Nowadays, the number of big LOGO powder _ has already increased by millions, and it is also a big website that is far ahead in the small video industry. Apart from the previous way, many stores will also make up their minds.

Because of the high volume and high exposure, some stores will certainly invite him back. Apart from all-inclusive entertainment and decoration, there is no doubt that the reward is inevitable.

It is said that there is a online celebrity in the world. This kind of star-run store has too many online celebrities taking small videos in it, which is often exposed in the small videos of many online celebrities. It is obvious by accident or teamwork.

There is no doubt that how much money others can earn in a day is related to the total number of videos taken and the final total traffic, so we can't accurately grasp it, but the elite team of others is getting better and better, and there are more and more fans, and the income is undoubtedly more than everyone thinks.

laymen watch the excitement, while insiders watch the way. Let's think about how to improve our income.

the operation mode is first of all a good way or a copyable way.

a big LOGO, for example, can't be considered according to its daily earning standard. Because the project system he promoted is a small video, that is, the broadcast volume, sales volume and marketing promotion volume of the small video are also considered.

_ if there is a design scheme, there will be economic benefits. Why does he always wear a light yellow T-shirt and always laughs when he speaks? Think about it, if it were someone else, ok? Must be scientifically studied.

the shooting angle is very important, and so is the video post-production. These aspects are guaranteed by his elite team to be very good.

then it is the choice of material pictures. What you can shoot after all must be communicated in advance, not all the areas you want to shoot, but others want you to shoot. For example, especially the high-end clubhouse, can you shoot it? Star's home, can you shoot it?

Actually, I think he is a bit of a Jiang Lang at the end of his rope every time he gradually reads the advertisement in the back. This kind of small video, advertising without trace, that's interesting.

therefore, from the above analysis, his business model cannot be copied, and it is not sustainable, and only belongs to the big LOGO.