It is ground promotion or carpet promotion, which is a concept opposite to air and online media. In the stage of brand or product promotion, the two promotion methods are combined with each other. Simply put, it's a promoter, a propagandist, who wants to work on the street.

Didi is the abbreviation of ground extension personnel. In terms of game promotion and mobile application promotion, there are Netease, Sohu, Journey (Giant), Perfect World, Guangyu and the Ninth City, and they have reached the second-tier cities, among which Giant Company is the most mature and in-depth. As long as there are Internet cafes in the surrounding towns, you will see the shadow of Journey Didi.

Extended data

As far as the goal is concerned, the push is generally divided into three categories:

1, sales-oriented push, the assessment indicators are clear and controllable, such as cards at the entrance of supermarkets, such as selling insurance at intersections.

2. Brand promotion, such as new products and drinks, such as real estate roadshows;

3, increase the real user-oriented push, such as scanning code of various apps on a street now. Although the latter two goals are clear, they are not simple to calculate.

No matter what role you play or how you do business, these "pushes" are only to achieve the indicators assigned above. As "pawns" on the front line, they must obey orders. So "Tutui" is actually such a group of task executors. As executors, their income is not rich, but they have to bear the risks from all walks of life directly, and they don't even know if they can continue to work tomorrow.

References:

Baidu Encyclopedia-Didi Push