Xiaomi has been in an overwhelming physical store for two years. What's the difference between Xiaomi Home and Xiaomi Monopoly? Why is one called Xiaomi House and the other called Xiaomi Store? In fact, from the decoration or experience, we can't see much difference between Xiaomi House and Xiaomi Store. The biggest difference is that Xiaomi Home is directly operated by Xiaomi, while Xiaomi Store is managed by authorization. To put it simply, Xiaomi's home is a direct store, and Xiaomi's specialty store is the so-called concept of authorized franchise.

Xiaomi Home and Xiaomi Store are inseparable from each other.

Xiaomi home and Xiaomi store have adopted bright, simple and homely design in decoration. Previously, Xiaomi * * * and Liu De, founder and vice president, both emphasized to become the brand of MUJI in the field of science and technology. Therefore, simplicity, high quality and approachable price are emphasized in product design, decoration and even product experience. We don't see many color choices in products, most of which are mainly black, gray and white, while in physical stores, wood and white are the basic design colors. The basic decoration concepts and elements of Xiaomi Home and Xiaomi Store will not be different because of direct operation or joining.

Shenzhen Xiaomi Home covers an area of 70 square meters, but there are product unpacking inspection areas and maintenance service areas, so there are not many areas where you can actually experience the trial products.

Guangzhou Xiaomi Home covers an area of 100 flat, with less maintenance service area and more space for people to actually try it out to see if it meets their own needs.

Xiaomi Store is located in Cao Ya Road Shopping Center. Due to the limited space, it can only provide some product experiences.

Xiaomi store is located in Focus Fashion Museum, and it also adopts simple and bright visual design.

The on-site sales and service personnel of Xiaomi House and Xiaomi Store all adopt the same education and training, and both product awareness and product decoration are educated through the same SOP. If you want to subdivide the differences, it's probably only their boss and salary. However, for consumers and people who want to experience it, there will be no difference.

Xiaomi house looks much worse than Xiaomi store, but it's actually not bad.

In fact, there is not much difference between Xiaomi Home and Xiaomi Store, except that one is Xiaomi Direct Store. For consumers, there is not much difference in vision, actual product experience or trial. Most of them are stationed in department stores or shopping malls, and the venues are usually not as spacious as Xiaomi's home, so there will be some gaps in the types and quantities of products purchased.

Originally, I thought there would be obvious differences between Xiaomi House and Xiaomi Store. For example, due to the limited space of the product experience area, Xiaomi Home has not set up a special maintenance area for the after-sales service of product maintenance, which is the most important for our users. Therefore, there is not much difference between Xiaomi Home and Xiaomi Store except for laser engraving service.