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Several ways for websites to make money by advertising.
Some people may misunderstand that websites can't make money by advertising. In fact, advertising is one of the methods of website profit model, which is not impossible, but more difficult. Nowadays, many articles have been vigorously promoting the operation of their own e-commerce websites. Some people may misunderstand that websites can't make money by advertising. In fact, advertising is one of the methods of website profit model, which is not impossible, but more difficult. Doing a website to attract traffic and then selling advertisements, the threshold is not high. Many webmasters use free CMS software to collect or collect some content everywhere, put on the advertising code, and it's over. It's not a big problem to make money by lighting cigarettes like this. It is more difficult to make money online to make a living, and even more difficult to grow and develop. To run an e-commerce website, we assume that your conversion rate is 1% and your traffic is 100%. If someone buys your product or service, your profit will be at least a few dollars. Ordinary products sold online should not be a few cents. If you make money by clicking on advertisements, the trend of high click-through rate of advertisements is getting lower and lower. The price per click may be as low as a pitiful few cents. Compared with e-commerce websites, there is a big gap between the income of advertising and the income of 100 visitors. However, from another perspective, although it is difficult to rely on advertising, once it is successful, its potential is endless. Google relies on advertising, and there are many big websites. Not long ago, the online version of The New York Times just cancelled the subscription fee, all the content was provided free of charge, and the profit model also turned to online advertising. If you want to make money from advertising, you can consider three directions. First, you have unique skills that can attract a lot of cheap traffic. Like Google, it has become the entrance for most people to surf the Internet and the place they must go to find information. The New York Times has a lot of wonderful content and so many users. These websites have their own unique places, which can attract huge cheap traffic. There is a car website that provides car dealer prices for free. This kind of information is usually confidential, and few people will tell you for free, because it will make the dealer have no money to make. The webmaster pays for this information and puts it on his website for free. As a result, car enthusiasts regard his website as a reliable source of information, and the traffic has increased dramatically. Net income is close behind. The second direction is to attract highly accurate and commercially valuable traffic. The more extensive and entertaining the website theme, the lower the advertising price. Not only PPC bids like Google Adsense, but also deals directly with advertisers. If your website traffic is a specific group with certain hobbies and spending power, advertisers are willing to pay a higher price. A friend of mine opened a BMW forum in Singapore, with few members. But this website is rich in traffic and high in consumption. So some companies, such as credit card companies, are willing to pay high prices to put advertisements on this website. Third, we can also consider various channels to make money through advertising. Some webmasters mentioned that the advertisement is Google Adsense, but in fact, other ways can also be considered, such as directly reaching a deal with advertisers and joining a website alliance. These advertising methods are not in conflict, so we should do experiments on the website to see which one has the highest income. Dealing directly with advertisers is the most cost-effective, but small and entertaining websites are hard to be seen by advertisers, so it is necessary to go back to the first two points, either with large traffic or accurate positioning of user groups.