Many young friends want to start a business, make money quickly and make a lot of money, but in recent years, it has become more and more difficult to make money. What is the reason?
1.Since the financial crisis in 2008, there have been many problems in China's economy, but at that time, the central government arranged 4 trillion investment, which kept China's economy growing at a high speed, and many problems in memory did not show up. After 20 12, the sequela of 4 trillion yuan came out, economic transformation failed, domestic demand growth was weak, foreign trade turnover decreased, fixed investment growth slowed down, leading to economic decline and a large number of enterprises closed down. This is the basic reason why money is not easy to earn.
Inflation is serious, and the central government has been implementing expansionary fiscal policy and loose monetary policy. Coupled with the excessive printing of money in recent years, the cost of living has risen, especially the PPI has risen sharply. Coupled with the relatively heavy corporate tax in China, the pressure on enterprises has increased, the scale has shrunk, and even closed down. The number of unemployed people has increased, and market competition has intensified. Of course, money is hard to earn.
3. Abnormal development of economic structure. After 20 12, the real estate industry has gradually become a pillar industry in China. It is conservatively estimated that the real estate industry accounts for 20% of the national GDP, but most people are worried about investing in real estate, which leads to the lack of effective financial support, difficult business and no money. On the other hand, residents become house slaves, most of their income is used to repay loans, and consumption is reduced, resulting in a decrease in total demand and a weakening of the stimulus to the economy. Such a vicious circle of economy. The end result is that everyone is having a hard time and everyone can't make money.
4. The deterioration of the external environment. After the financial crisis in 2008, currencies of all countries in the world depreciated one after another. However, in China, the RMB kept appreciating from 2008 to 20 15. Thirdly, the economic growth of countries has slowed down, the demand has decreased, and trade protectionism has risen, leading to the shrinking of the world market. China, as a big trading country, these factors make China's foreign trade situation unable to improve, foreign trade orders decrease, competition intensifies, which directly affects the survival of export-oriented enterprises, corporate income decreases, and indirectly affects personal welfare. (Off-topic: 20 16 RMB continued to depreciate. Many netizens said that China's economy was dying and was about to collapse, and they gloated. Personally, I think it is actually the position of RMB returning to rationality. In 2008, when the RMB depreciated in various countries, it stood still and allowed it to appreciate. At 20 16, there is no need to take back the pot, and the RMB will depreciate. )
Then, the question comes: how can we make money in this era when money is getting harder and harder to earn?
Who are the friends who really make money by observing around them? Maybe we can solve some mysteries:
The first kind of people make money by socializing.
In China, it seems that everyone is talking about connections, which once made people feel that as long as they have connections, they can do anything. So there was a wave of social networks and friends, and then many anti-network theories began to appear, saying that the network is only related to your own living conditions, and your so-called socialization is invalid. These two theories actually make sense, because connections are a kind of value exchange for most people. If you can't bring value to others, your network will be ineffective. Therefore, whether it's making friends all over the world or just socializing effectively, it's your choice.
In recent years, I have known a lot of financial big coffees and found that their way to make money is actually in the word social. In economics, information is asymmetric, especially in the real society, because a lot of information is monopolized and blocked, the more asymmetric the information, the more money you make. In ancient times, business travelers could earn huge sums of money only by the price difference between the two places. The first group of rich people in China made a lot of money by reselling Treasury bills between different regions.
The second kind of people make money by capital.
This way of making money does not need much discussion. As early as Marx's Das Kapital, he repeatedly discussed how capitalists make money by selling information. No matter how the property value of the property increases, investments such as rent, interest, dividends and bonuses belong to the category of making money by capital. China's housing reform has been going on for more than 20 years. Due to the rising real estate prices, real estate has become a rare investment in China.
"Nothing is better than buying a house" has become the knowledge of China people. It can be said that in the past ten years, real estate has shaken everyone's assets in China, and many people have made a lot of profits.
Under such circumstances, it is undeniable that China has entered an era in which the rate of return on capital is higher than the rate of return on labor. For example, the rise in housing prices in Shanghai at the beginning of this year ruined the income of ordinary white-collar workers who have not bought a house for several years, because for white-collar workers, no matter how much money they earn, they can't keep up with the increase in housing prices.
The third kind of people make money by attracting attention.
The first way to make money requires higher social status or wider contacts. The second way to make money requires a lot of original capital and assets, no matter which one is difficult for most people to obtain. For the majority of diaosi, the most likely way to fight back is to make money by eyeballs.
This year is called the first year of network celebrity economy. In various video podcasts, there are many cool beauties, awl faces, super-high career lines, long legs and so on. You may only need to sing one song, and you may need hundreds of income. With the rapid development of Internet payment technology, you can pay the money where you need to pay, no matter in any corner of the country.
According to Van Buren's On the Leisure Class, a person's real success lies in having money and leisure. For most people, besides working for 8 hours, sleeping for 8 hours, eating and doing housework, there are still about 4 hours at their disposal. How to occupy these four hours is a question that most network celebrities are racking their brains to think about.
As long as users can stay on their own platforms for longer, the higher their income will be. The simplest logic of the network celebrity economy is that if everyone gives me a dollar, I will have an income of 65.438+0.3 billion.
The fourth kind of people make money by moving bricks.
This kind of person can be said to be the living condition of most of us. First, they don't have high-end network resources and social advantages. Second, they don't have huge capital accumulation. Third, they don't have good looks or eye-catching talent. In this state, we can only return to the most primitive and arduous way of making money and sell our labor and time.
Why our bodies are hollowed out is because we can't make money like the first three types of people, and we can only earn more by increasing working hours. Breakfast shop owners who get up early and go to bed late every day are no different from financial white-collar workers.
For most people, if they want to get out of the predicament of selling their labor force to make money, they must find ways to improve their labor productivity, or make their connections stronger, or turn themselves into knowledge network celebrities and build their own IP, or pray for winning the lottery to get high capital.
But either way, it requires you to take the time to improve your strength and ability and make yourself valuable.