If a website wants to make a profit, it needs popularity and characteristics first. If there is neither, it is difficult to collect money. After gaining popularity, the general profit method should be like this:
1, advertising. Advertising is almost the survival magic weapon of portal websites and most websites. Without advertisements, there would be no Internet today. It is N advertisers that have promoted the vigorous development of Internet in China. Judging from the income structure of Sina, the portal, advertising revenue accounts for 1/3, while some smaller websites rely almost entirely on advertising for a living. Therefore, advertising is the first profitable weapon of the website. But not everyone can get advertising resources. For example, so many people on Sina are suitable to be advertisers for the public, and websites like donews where IT people gather will definitely get IT advertisers. If it is a local portal, the design of advertising space should be suitable for the style of local customers.
Future index: 3.0
2. Mobile value-added services (SMS). This is almost the most distinctive profit model of Internet industry in China. The nonstandard guidance led to the proliferation of SP companies, and the price of standardization was that both Sina and Sohu were punished by mobile. It can be said that this profit model is not affordable to everyone, and people without background and technology will definitely be killed. The most important thing is: in the long run, the standardized SP market is not as optimistic as expected. However, there is still market demand, which determines that this part of the income will not be too much, but certainly not without it.
Future index: 2.0
3, the game. I believe Shanda will be the biggest beneficiary of online games. They can get money by sleeping for 24 hours, and those poor players keep upgrading for 24 hours, all for virtual self-esteem. The game has propped up Shanda, Netease and Sina, and the combination of portal and game is highly respected by people. More than N game equipment websites, game forums and teams have been born. 80% of the business in Internet cafes is driven by games, and it is almost unimaginable without games. But at present, public opinion and national policies seem to be more and more strict, and online games will definitely be standardized. At that time, the entry threshold will be higher, but the market demand is still there.
Future index: 3.0
4. Toll mailbox. Netease, which is doing well, sells VIP mailboxes well. Although the mailbox is still in the era of free, with the continuous improvement of customer requirements, I believe that as long as the paid mailbox is more suitable for the target customers in terms of service and style, it will definitely make a lot of money and have a bright future. If there is a mailbox without spam, and it is convenient to send and receive, and the management interface is very comfortable, will you pay 10 yuan for this service every month? If you are an ordinary netizen, you may not, but if you are a person with a lot of mailboxes, you will definitely buy it. This is the future.
Future index: 3.5
5. Membership fee. This basically belongs to the category of e-commerce, and the best is definitely Alibaba. One of their suppliers in China has an account number of 60,000 RMB. Of course, it includes a one-year service fee, but many people still join. Suppose there are 1 10,000 members, that is 600 million RMB. It makes my mouth water to think about it, but this is not the height that everyone can reach. No one will read worthless websites, even if they post them backwards. There are also some characteristic industry websites here, which almost live by selling membership fees. Everyone has a certain way of life.
Future index: 4.5
6. Information fee. This is almost an extension of the membership fee. Hui cong Com does better. Their industry information is very comprehensive, and some analysis reports are really good. The target customers are enterprises. Enterprises with money and market demand will definitely have development prospects. There are also some websites that charge information fees, but it seems that there are not many websites of this size. Only by identifying the needs of customers, people will definitely pay for really good things.
Future index: 4.5
7. E-commerce. Mainly B2C, C2C, B2B, in which B2B mainly sells membership fees, C2C mainly collects transaction fees, and B2C is relatively better, so it can collect corresponding profits. Nowadays, netizens are very vigilant. Generally, B2C is more difficult to do, and the entry threshold is improved. The better ones are Dangdang, Excellence and so on. B2C is also more suitable for enterprises, but many domestic enterprises almost never pay attention to establishing a B2C platform to sell their products. This shows that.
Future index: 5.0
The general profit model should start from the above seven aspects, but now the entry threshold of the Internet is already very high. To really make a profit, we must take the characteristic route: digging special customers online = =, developing characteristic themes = =, attracting characteristic people (marketing methods such as agglomeration effect and word of mouth) = = advertising and services suitable for this group.