According to the sales data released by the Passenger Car Federation, the domestic passenger car sales in March was1587,000, up 0.3% year-on-year and 14.3% quarter-on-quarter. On the surface, sales have obviously improved, but if we only look at the sales of fuel vehicles, the data is not very good. In the total sales volume of 6.5438+0.587 million vehicles, the sales volume of fuel vehicles is only 6.5438+0.44 million vehicles, while the sales volume of fuel vehicles in the same period last year was 6.5438+0.10.34 million vehicles, a year-on-year decrease of nearly 6.5438+0 million vehicles. Last March, China was also hit by the epidemic.
If it were not for the continuous efforts of new energy vehicles, the domestic automobile market this year would undoubtedly be more severe than last year. At the same time, the strong performance of new energy vehicles in China has also penetrated into various market segments. Almost all the top car brands and models are new energy vehicles. All indications show that it is not far away for new energy vehicles to completely replace fuel vehicles.
BYD continued to lead, and the crisis of GAC Toyota broke out.
In the ranking of automobile manufacturers' sales in March provided by the Federation, BYD still performed the best in March, with sales reaching 192289 vehicles, up 86.3% year-on-year, leading FAW-Volkswagen, which ranked second in sales, with 45473 vehicles. In addition, BYD's cumulative sales this year reached 508,706 vehicles, achieving a year-on-year growth of 77%. It is also the only automobile brand in the domestic automobile market with cumulative sales exceeding 500,000 vehicles in the first quarter.
As for the sales rankings of other locations, there was little change in March, and the top five sales rankings were still occupied by BYD, Changan, Geely and North and South Volkswagen. However, Tesla's performance in March was particularly eye-catching, with sales reaching 76,663 units, ranking sixth in sales. As the initiator of this year's price war in the automobile market, it is natural that Tesla can achieve such results.
It is worth mentioning that GAC Toyota, which has performed strongly since last year, suffered from Waterloo in March, with a sales volume of only 60,626 vehicles, which plummeted by 365,438+0.1%year-on-year. It is a joint venture brand with the largest year-on-year decline among the top 15 automobile brands in sales volume. At the same time, in this sales ranking, the sales of eight automobile brands suffered a year-on-year decline.
Great changes have taken place in the automobile market, and China brand cars have become the mainstream.
As the weakest link of China automobile brand, the automobile market has been occupied by joint venture vehicles for a long time, but in March, the automobile market pattern ushered in earth-shaking changes.
First of all, BYD Qin, BYD Qin plus DM-i champion version went on the market, which reduced the threshold of plug-in hybrid to 6.5438+10,000 yuan, thus achieving a substantial increase in sales. In March, it broke the historical sales record with 43,230 vehicles and successfully reached the top of the auto market.
At the same time, BYD Dolphins also broke out continuously in March, with sales reaching 27,687 vehicles, becoming the runner-up in sales. In addition to the car sales being swept by BYD, AION S from Guangzhou Automobile Aian also performed brilliantly, with sales reaching 26,392 vehicles, ranking third in car sales. At this point, in the auto market in March, China brand car products occupied the top three, and the situation that joint venture brands unified the auto market officially became history.
The SUV market Model Y reached the summit, and the joint venture SUV was completely defeated.
In the SUV market, Tesla performed the best in March, and its Tesla Model Y sales reached 54,937 units, ending BYD Song's sales crown. However, BYD Song's performance is not bad. In March, its sales volume continued to exceed 40,000, reaching 40 1 14, followed by SUV models from BYD, and the sales volume of Yuanjia also reached 27,907.
Intriguingly, among the top five SUVs in the market, there is no joint venture SUV (wholly owned by Tesla). Besides the brand of China Automobile and Tesla, the best-performing luxury SUV is BMW X3, with a sales volume of only 65,438+02,880.
Among the traditional joint venture brands, Volkswagen Tan Yue kept the bottom line of the joint venture SUV, with the sales volume of 1 1953, and prevented the joint venture SUV from falling out of the top ten SUV market.
Obviously, the joint venture automobile brand not only lost its dominance in the car market, but also gradually lost its competitiveness in the SUV market. Most of the mainstream SUV products come from China automobile brands, and China automobile brands have completely surpassed the joint venture vehicles in the SUV market.
Buick GL8 is in a precarious position, and Tengshi D9 rises strongly.
Finally, the MPV market. The pattern of MPV market has been relatively stable, and the position of Buick GL8 has not wavered even after Toyota, Volkswagen and other auto giants joined. No one expected that it was not the joint venture factory that pulled Buick GL8 down from the altar, but the China brand.
According to the ranking of MPV market sales in March provided by the Federation, the best-selling MPV in March was Buick GL8, with sales reaching 1 1949. Buick GL8 is still the king of MPV market. However, careful observation shows that the sales of MPV models such as Buick GL8 have not increased. In March, there were three MPV models with sales exceeding 10,000, among which Tengshi D9 was the most eye-catching.
In March, the sales volume of Tengshi D9 reached 65,438+00,398 vehicles, which was the best result since its listing. This achievement also made Tengshi D9 the third place in the MPV market sales list in March. At the same time, the cumulative sales volume of Tengshi D9 from June 5438 to March even surpassed that of Buick GL8, reaching 24 16 1, while the cumulative sales volume of Buick GL8 was only 23,277.
It is worth mentioning that Tengshi D9 is still a high-end new energy MPV with a price range of 335,800-465,800 yuan. Tengshi D9 not only did not participate in the price war in the auto market, but also carried out a wave of price increases in March, which is enough to see the gold content of Tengshi D9. Perhaps this year, Buick GL8' s dominance in the domestic MPV market will also be ended by Tengshi D9.
Write at the end:
On the whole, the price war in March did not play a positive role in driving automobile consumption, but the sales of fuel vehicles fell sharply year-on-year. The phenomenon that fuel vehicles cannot be sold at reduced prices also proves from the side that consumers now recognize new energy vehicles, and the market share of fuel vehicles is further eroded by new energy vehicles. At the same time, the influence of joint-venture automobile brands in the domestic automobile market is gradually declining, and the overall rise of China automobile brands is unstoppable.
This article comes from the author Hao, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.