1935, in order to open the China market, CocaCola Company offered a bonus of 100 USD to collect Chinese translations all over the world. As a result, Yang Yi, who teaches in London, won the first prize. The "Coca Cola" used in Yang's translation perfectly realizes the unity of sound, form and meaning, and has become a classic in the translation of advertising names. It can be said that this wonderful and vivid translation has contributed to the popularity of Coca-Cola soda in China market.

Coca-Cola Company was produced in the Philippines in the early 20th century and sold to China. In 927, it set up factories in Shanghai and Tianjin, and then expanded to Qingdao and Guangzhou. 1933, the company's factory in Shanghai became the largest production factory outside the United States, and by 1948, it became the first factory outside the United States with an annual output of more than one million boxes. Coca-Cola withdrew after the founding of New China, and signed an agreement to return to China four days before China and the United States issued the communique on the establishment of diplomatic relations in June 5438 +0978+February. Up to now, it has invested 1 65,438+0 billion US dollars in China, built 23 canned beverage factories with annual sales of nearly 1 0 billion yuan, and topped the public opinion survey of similar products in1999, winning three titles: market share, best brand and popularity.