In the 1990s, the domestic automobile industry was in full swing, which made Fujian people anxious. 1992, Fujian automobile industry group was born. Is a wholly state-owned company in Fujian province, mainly engaged in automobile project investment, automobile parts production, research and development, etc. The establishment of this automobile industry group has entrusted Fujian people with their desire for automobiles. In the initial development, due to the lack of technology and start-up funds, Fu Qi Group still developed slowly and struggled. At that time, the Fujian government felt that the only way to revitalize Fujian's automobile industry was to increase opening up and attract foreign investment extensively. In this context, the group got to know Ling.
Ling 1945 was born in Fengxian District, Shanghai, and 1963 was admitted to Beijing Institute of Technology. 1993 member of the party group and deputy director of Fujian machinery industry department. Ling recalled: "1994, Comrade Jia Qinglin, then secretary of the Fujian Provincial Party Committee, told me that several generations in Fujian wanted to build cars, and now it was the last chance. I hope I can take the lead and fight for it. If I can do it, I will do it. If I can't do it, Fujian will never build a car again. " Speaking of this detail, Ling Zhangyu said with a smile that he was "driven to Liangshan". Although he had no confidence, he had to bite the bullet and obey the organizational arrangements.
In this way, Ling took office as the chairman of Fu Qi Group. From the day she took office, Ling, 49, had to face the big problem of "looking for her husband's family" (attracting investment). At that time, in order to find a suitable "in-law", we talked about more than a dozen "objects" in succession. Just like being hungry for food, we only negotiated with a Japanese car company and came up with 15 sets of plans, but none of them succeeded in the end.
Through nearly a year's investigation and demonstration, Ling has been very clear about the crux of the group and the direction out of the predicament. Just looking for "in-laws" everywhere, China Auto, a subsidiary of Yulong Group, is also looking for its own partners everywhere. Since 1989, China Auto has been looking for new investment and development opportunities. At this moment, cross-strait negotiators met unexpectedly. Ling Zhangyu recalled: "As soon as we came into contact, we suddenly had the intention of meeting each other late, which can be described as hitting it off. After that, everything went smoothly, and the two parties initialled the letter of intent for joint venture in 1995 65438+ 10.
Taiwan Province Zhonghua Automobile, the full name of which is China Automobile Industry Corporation (CMC), was founded by Yan Qingling, the founder of Yulong Automobile, on 1969, mainly producing commercial vehicles. The initial development mainly cooperated with Mitsubishi Motors, and 1997 began to produce Mitsubishi Delica Delica, LANCER and Lancer.
1995165438+1October 23rd, with the approval of the state, Southeast Automobile Company was formally established as a joint venture between China Automobile Corporation, the largest automobile enterprise in Taiwan Province Province, and Fuzhou Automobile Factory, Fujian Automobile Industry Group Corporation. Ling became the chairman of the company with a registered capital of US$ 60.3 million and a total investment of US$ 99.82 million, with both Fujian and Taiwan holding 50% shares.
The logo of the southeast car is a "Pengbird", and the overall shape is composed of the initials of "South" and "East". The modeling design of Pengniao shows the forward-looking, dynamic and energetic corporate style of Southeast Auto and the corporate philosophy of "Southeast Peng Qi, Travel All over the World".