Academic circles have always had different views on this issue, which can be summarized as: 1. Confucian businessmen are businessmen engaged in commodity management activities under the guidance of Confucianism; 2. Confucian businessmen are "businessmen" who combine Confucianism and businessmen, that is, the economic activities of market economy subjects who combine the profession of "businessmen" with the ethical quality of Confucianism; 3. The essential difference between Confucian businessmen and ordinary businessmen is that they attach great importance to business ethics and do not take ill-gotten gains; 4. Confucian businessmen are divided into broad sense and narrow sense: Confucian businessmen in a narrow sense refer to businessmen who take Confucianism as their code of conduct. In a broad sense, it refers to a businessman who has the traditional culture of China and combines the strengths of Confucianism, Taoism, Mohism, France and military strategists; 5. Confucian businessmen refer to entrepreneurs with high cultural quality, Confucian morality and value orientation, self-improvement and innovative spirit; 6. Confucian merchants are divided into ancient Confucian merchants and modern Confucian merchants. Modern Confucian businessmen are businessmen who organically combine "inner sage" with "outer king", organically combine traditional virtues with new moral concepts bred by market economy, respect human values and implement personalized management; 7. Confucian businessmen are businessmen who combine Confucian value ideals with the laws of market operation itself and can follow the laws guiding market activities; 8. Confucian businessmen are enterprise managers with Confucianism as their core values. Modern Confucian businessmen should have scientific and technological expertise and Confucian values, that is, managers with "the soul of scholars and the talent of business"; 9. Confucian businessmen are businessmen or operators who regulate their own business behavior with Confucian ethics advocated by Confucius and conduct internal management; 10. Confucian businessmen refer to businessmen or entrepreneurs who are literate, ethical, good at managing money, creating benefits, finding and solving problems, and having comprehensive innovation ability. Modern Confucian businessmen should also have modern consciousness, regional consciousness and global consciousness, and also know foreign languages (preferably English) and can use computers; 1 1. Confucian businessmen are businessmen with morality, culture and national social ideals. 12. Confucian businessmen are successful businessmen with brand strategy and conscience to feed back the society. 13. Confucian businessmen have the responsibility to create social wealth and serve the world. 14. The foundation of Confucian "benevolence, righteousness, courtesy, wisdom and trust" lies in "sincerity", and the characteristics of Confucian businessmen are the quality and integrity of products and services. 15. Salary comes from the remuneration of labor, so you must do your duty in your post. The loyalty of Confucian businessmen is the heartfelt loyalty to your duties and customers. 16. Capital originally comes from the reinvestment of rewards such as invention and labor, so the equity of investment is still in line with Confucian ethics. & lt/SPAN>。 & lt/p & gt； The qualities of Confucian businessmen range from "self-denial and courtesy" in The Analects of Confucius and Yan Yuan to "learning from the times, being sincere-oriented, cultivating one's morality and keeping one's family in good order, governing the country and leveling the world" in Confucian classic universities. The spirit of Confucianism almost penetrated into the spinal cord of the country and the people. Whether the country governs the world or the people study, manage money and make a living, they are deeply influenced by Confucianism. "Shang" is the skill or means of Confucian self-cultivation, keeping the family in order, governing the country and leveling the world. In the early days of Confucianism, there was marriage and variation between them. As early as the Qin dynasty, Qin Shihuang burned books to bury Confucianism, which made Confucianism far away from politics and economy in form. History has developed for thousands of years, and the "Cultural Revolution" once again put Confucianism in the cold palace, put commerce in the pocket of the planned economic system, and made Confucianism and commerce lose their wings to fly freely. In essence, whether it is "burning books to bury Confucianism" or "Cultural Revolution". In fact, it is a dispute between Confucianism and Taoism, and it is also a political deduction and transformation of Confucianism. Modern people's formulation of Confucian businessmen has abandoned the "Confucianism" of the ancients, but is a narrow concept. Confucian businessmen here are actually synonymous with "cultural businessmen". & lt/SPAN>。 & lt/p & gt； Definition of Taoist Businessman In the book "Taoist Businessman" published by China Economic Publishing House, Li Haibo, a famous contemporary business planning expert, Taoist scholar and authoritative scholar of Taoist culture, gave the following definition to the concept of Taoist Businessman: Taoist soul is a businessman: Taoist Businessman is a person who engages in business operations with the spiritual temperament of Taoism. Taoist Businessman: Taoist Businessman is a wise businessman who inherits the thought and spirit of Taoism, uses the laws and strength of Taoism to manage and manage affairs, and has achieved great success on the road of life. Taoist businessman view: doing business by Tao, showing Tao by business; The combination of Taoism and commerce is beneficial to both things and life. The mission of Taoism: to enlighten the mind with Tao, to enlighten wisdom with heart, to enlighten wealth with wisdom, to enlighten people with wealth, and all people return to Tao. The essential difference between Taoist businessmen and ordinary businessmen is that they attach great importance to business wisdom and innovation. Since the origin of Tao, Tao and quotient is the principle and law of all things in the universe, it can produce and grow all things. Then, in the increasingly competitive modern commercial society, how to understand, learn from and use the wisdom and thought of Tao, follow the laws and tracks of Tao, realize the great realm of commercial operation, and create the legend of "long life" of commercial brands? There must be a proper way to do business. Without it, business will not prosper. Under normal circumstances, we summarize the way of doing business as "business way" and elaborate it. In recent years, a large number of outstanding people who love the Tao Te Ching have emerged among entrepreneurs and businessmen at home and abroad. They use the wisdom of Taoism and Tao Te Ching to manage enterprises and guide their own lives, and at the same time form a unique management wisdom and lifestyle charm and realm. Some scholars collectively refer to these entrepreneurs and businessmen as "Taoists". Before we know "Shang Dao", we must first know what a businessman is. In fact, Shang originally appeared as a special place name or surname, which was not necessarily related to commerce. Later, because the business of the Shang Dynasty was very prosperous, it was called "the business of the Shang Dynasty was full-fledged and was the pole of the Quartet". In addition, businessmen are good at doing business, and future generations will call people who do business "businessmen." King Wu attacked Zhou and destroyed Shang. When I was young, my younger brothers Guan and Uncle Cai rebelled with my son Wu Geng. After the Duke of Zhou put down the rebellion in the east, Luoyang was built as a military fortress, which was called "Cheng Zhou" in history. The adherents of Yin Shang were forced to concentrate in Luoyang. Although the adherents of the Yin Dynasty also became a part of the Zhou people, they were treated differently. People in the Zhou Dynasty called them stubborn people. They are often called to give lectures, and they are not allowed to talk nonsense. They live under surveillance. They have no political rights and lost their land. How do they live? I have to run around doing business. The nobles of the Zhou Dynasty would not do this kind of business. At that time, ordinary people could not do business if they wanted to farm, and the business of buying and selling goods was needed by society. Over time, the business of buying and selling goods has become the main industry of Yin adherents. During this period, merchants began to divide into Hong Shang and Zuo Jia. Merchants buy and sell from village to village along the way, while there are certain places to attract others to buy and sell things. In Zhuangzi, there are many references to "boss of osmanthus fish" and "boss of slaughtering sheep". Between people, all kinds of "exchange" business behaviors are produced because of mutual interests, which not only affects and changes people's world outlook, but also affects and changes the whole human society. Compared with Confucianism, Taoism faces up to the development of business and the status of businessmen. For example, when I talked with Confucius, I said that "a good man hides Xu Ruo, a gentleman is virtuous and foolish", and there is a description of Taoist businessmen; The story of "medicine for chilblain" in Zhuangzi and "stealing from heaven without harm" in Liezi is the strategic expression of Tao and commercial management. In particular, the "benefit without harm, action without struggle" mentioned in Tao Te Ching is actually the prototype of "win-win" in modern enterprise management and should also be regarded as the highest principle of modern enterprise ethics. The rebirth of Taoism is not only reflected in attaching importance to individual life, but also in attaching importance to the livelihood development of the whole society. In fact, in the history of China, whenever Taoism was recognized (for example, when Taoism flourished in the Han, Tang and Huang Dynasties), economic development was ideal, and people in society were well-fed. Ancestor of Taoism The ancestor of Taoism is Fan Li, also known as "Tao Zhugong". He was born in the Spring and Autumn Period in the history of China. His ancestral home is Wan Yi, Chu, and he is about 20 years younger than Confucius. Fan Li studied the "Seven Strategies of Ji Ran" with Ji Ran, the first strategic economist in China at that time, that is, how to develop the national economy from the perspective of economics. And my teacher is Laozi, so I learned from authentic Huangxue. Fan Li was once an important counselor of Gou Jian, the King of Yue. After Gou Jian refused to listen to him and insisted on preempting Wu Kai, he not only advised Gou Jian and his wife "don't be sad after the monarch" with extraordinary eyes, but also asked them to present a "small gift" in order to survive first. At the same time, he resolutely decided to accompany the Yuewang couple to Wu Wei when they were in the most critical situation. Through Fan Li's strategy of "showing weakness" in Taoism, Fu Cha, the king of Wu, gradually relaxed his vigilance against Gou Jian and finally let him go home safely. Later, Fan Li used the "Seven Strategies of Ji Ran" he learned to help Vietnam develop its national economy. In the end, the State of Yue defeated the strong with the weak, the State of Wu destroyed the country, and the State of Yue dominated. After his success, Fan Li kept a clear head. He knew that Gou Jian, the King of Yue, could only share joys and sorrows with him, but could not share wealth with him. Therefore, after his victory, he was not tempted by the "kind words" of Gou Jian, the king of Yue, who was ready to share the world with him. He left a boat with his family and floated away. Where did Fan Li go? He first went to Qi, renamed Yan Yi Zipi, and with the meaning of "hollowing out his heart and strengthening his stomach", he engaged in coastal economic development, mariculture and fish and salt industry in Qi, and made a fortune in a few years. The monarch of Qi invited him to be the prime minister of Qi. Three years later, Fan Li hung the national seal on the beam of the Prime Minister's office, distributed his wealth to his neighbors, and then drifted away. Where did he go this time? He went to the pottery land in Lu and changed his name to "",taking the meaning of "escape" from Laozi. Fan Li then practiced Ji Ran's technology and engaged in the development of eco-agriculture, aquaculture, ceramic processing industry and other industries. A few years later, he became rich. Before long, he will be rich in the world. Fan Li once again distributed his wealth to the local people, exhausted his family wealth three times and miraculously regained it three times. In his words, "I didn't come here to seek wealth." Historians and academic circles speak highly of Taoist businessman Fan Li. It is said that he is both civil and military, with both ability and political integrity, thoughtful and persevering. "Be loyal to the monarch, bravely defeat the enemy, protect yourself intellectually, and get rich in business." The main reason is that Fan Li is good at using and grasping the law of Tao and doing business by Tao. Finally, it reached the realm of "the unity of Taoism and business" and was honored as "the God of literature", "the saint of business" and "the ancestor of Taoism and business". As a precious legacy of human thinking and wisdom, Laozi and his "Tao" culture have provided valuable spiritual enlightenment and good practical significance for us to live happily and develop harmoniously in modern society, and are being highly valued and actively promoted by people from all walks of life at home and abroad. & lt/SPAN>。 & lt/SPAN>。 & lt/SPAN>。 & lt/p & gt； The birth of Daoshang System "China Daoshang" knowledge system, its primary task is to make the past serve the present and foreign things serve China, inherit the ideological essence of the Yellow School, create a new era of Daoshang, and let China's moral culture shine on the world. According to the dialectical logic of Laozi's Tao Te Ching, the knowledge system structure of Taoist businessmen can also be divided into "the law of doing something" and "the law of doing nothing". "Doing something for the law" means doing things with your heart. Its application targets at entrepreneurs who want to be "saints" and "Hou Wang" in Laozi's mouth, and how to make use of the principles and wisdom of Taoism to make contributions out of nothing. What are the main manifestations of Taoist businessmen's promising methods? Laozi said in the Tao Te Ching, "Tao gives birth, virtue exists, things are shaped, and potential becomes." In the field of commercial competition, "the world is bustling, all for profit, and the world is bustling, all for profit." Haier Zhang Ruimin, a representative of contemporary Taoist businessmen, pointed out sharply that enterprises should seek the potential first and then profit. Therefore, Taoist businessmen focus on mastering the "potential" for the law. The so-called "small bosses do things, middle bosses do the market, and big bosses do the situation". Taoism's "Tao is natural", "nature is like water" and "doing nothing without doing anything" is nothing more than telling us to "follow the trend" and not to do the futile and stupid act of "moving against the trend". The original and promising methods in Taoist knowledge system mainly include "strategizing" (Taoist strategic thinking), "winning a thousand miles" (Taoist competitive action) and Taiji Nine Styles (Taoist innovative strategy). This set of "Youwei Law" was evaluated by professionals as a contemporary practical version of the six ways and three views. The principle of governing by doing nothing is aimed at great achievers such as "saints" and "Hou Wang" who have become Laozi's mouth. The key point is how to clearly understand the evolution law of "extreme is contrary", "full is deficient" and "prosperity is declining", so as to ensure long-term success and benefit the world. Through inaction, we can achieve "all for nothing", and through inaction without tossing, we can achieve longer-term success and realize the eternal fate of enterprises. The original wisdom in the "law of inaction" in the knowledge system of Taoist businessmen is mainly embodied in "Ming Dow" and "Cheng Dan". Ming Dow is the core thought and wisdom of Huang studies. Cheng Dan lived a long life mainly by mastering the methods and procedures of enterprise management. In the field of "Ming Dow", he broke the routine of interpreting the Tao Te Ching chapter by chapter, and creatively used six "images" to express and show the profound thoughts of the ecliptic. The mystery of 5,000 words was all covered up by these six images. These six images are: "Pole Diagram-Pole Diagram-Taiji Diagram-Middle Pole Diagram-Modified True Diagram-Dacheng Diagram". & lt/SPAN>。