The meaning of brand
Brand is not only a symbol, but also an intangible asset with economic value. The essence of brand building is to promote consumers' purchase and repeated purchase. Only a brand with three degrees can be regarded as a brand, that is, popularity, reputation and loyalty, and the corresponding consumer reactions are cognition, recognition, subscription and word of mouth. An unpopular brand is not a brand. Before selling products and services, we must first get public approval. If you don't know, you can't buy it.