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Why did Hero open the era of domestic blockbusters?
1978' s reform and opening-up divided the history of China's films into two parts.

A year later, China began a great transformation, from a planned economy to a market economy, and the development of movies had unlimited possibilities.

The effect of this transformation is considerable.

1979, "Gunshots of the Secret Service" was released, with a total of 600 million people watching the movie and won1800,000 box office. It is the first domestic movie in China with box office over 100 million after the reform and opening up.

The 405 murder case of 1980 and the Shaolin Temple of 1982, when the ticket price was less than 1 dime, created a miracle of box office exceeding 100 million.

With the barbaric growth in the 1980s, 1993, cinemas became market-oriented and embraced the market economy in an all-round way.

After that, the imported films "Desperado", "Hong Fan District" and "True Lies" successively broke the box office records of mainland movies with box office scores of 26 million, 95 million and 654.38+02 billion.

1997, Xiaogang Feng's "Party A and Party B" established a New Year's Eve file with a box office of 36 million yuan, and domestic films began to pay attention to the concept of schedule.

The following year, "Titanic" attracted public attention, with a box office record of 360 million. It was not until 2009 that "Transformed king kong 2" was broken.

However, it is the Millennium that domestic films have once again won the box office of 1 100 million. In 2000, The Choice of Life and Death was released from the summer vacation to the National Day, with a total box office of 65.438+0.2 billion yuan.

2002 was a year of great changes in China movies, just because a man from heaven came.

"Hero" warmed up the movie market that was slightly depressed last year, with a box office of 250 million in the mainland, accounting for a quarter of the whole year.

It also fixed a large piece of logic, that is, big directors, big investments, big scenes, big stars, and behind-the-scenes teams are all masters.

Zhang Yimou, Zhang Weiping and Jiang Zhiqiang joined hands to make mainland films enter the era of blockbusters.

It has promoted the commercialization of China films, changed the propaganda mode and profit mode of films, and made film companies pay attention to the importance of marketing.

At the same time, it also makes the mainland film market and South Korea, Japan and other countries and regions become one of the few film markets in the world that have not been eroded by Hollywood films.

Perhaps we saw the unprecedented success of cooperation between Hong Kong and the Mainland in Hero. In 2003, Hong Kong and the Mainland signed the CAPE Agreement.

It is mentioned in the agreement that Hong Kong filmmakers can get the treatment of domestic films if they co-produce with the mainland, and since then Hong Kong and the mainland have entered the era of co-production.

The following year, Huayi Brothers cooperated with Stephen Chow in Kung Fu, and the box office of 65.438+600 million made Zhang Yimou's House of Flying Daggers and Xiaogang Feng's world without thieves no match for Kung Fu.

The achievement of the annual laurel of domestic films has led more Hong Kong directors to go north.

At that time, the Hong Kong film market was dying, and Hong Kong directors such as Peter Chan, Tsui Hark, Jing Wong, John Woo, Ye Weimin, Liu Weiqiang and Lin Chaoxian seized the opportunity to come to the Mainland.

It not only prospered the mainland film market, but also brought the mature industrial production of Hong Kong films to the mainland.

For example, the behind-the-scenes production teams of Jason Wu's Spike, Wolf Warrior and Wolf Warrior 2 are all local filmmakers, and Bona's series of main melody movies.

The role of co-production can be reflected not only in industrialization, but also in the choice of schedule.

In 2008, thanks to the rapid economic development in China, the film market soared. On the National Day, the box office of "Painted Skin" in the mainland exceeded 100 million yuan, which opened the door of the National Day file on its own.

The following year, the wind was released, and the cumulative box office of only the National Day file was 65.438+0.5 billion, which successfully established the status of the "golden file" of this period and became the second largest file in the whole year after the Spring Festival file.

This year, Hong Kong actors no longer dominated, while mainland actors such as Huang Xiaoming and Deng Chao began to dominate.

However, the influence of the change of actors on mainland movies cannot be compared with that brought by Avatar. The box office of 654.38+0.34 billion and 3D technology made the mainland stunned.

This change directly upgraded domestic cinemas, greatly increased the number of screens, made 2D movies the tears of the times, and made the total annual box office in the Mainland exceed10 billion for the first time.

With the growth of the box office and the expansion of the market, the contradiction between cinemas and film companies about the distribution of box office income is getting bigger and bigger.

At this time, Zhang Yimou stood out again. He used flowers of war to negotiate with the cinema. After years of adjustment, the box office share has finally changed from the previous 3: 7 to 4: 6.