In real life, Chinese enterprises often suffer from the following epidemics: breaking promises, boasting, patting their chests and doing things by feeling abound, having no strategic pattern, few tactical layouts, and not knowing how to focus and simplify. Listing can really improve the reputation of paint enterprises in the industry and help paint enterprises get more funds for R&D and production. But this is not the secret of longevity of coating enterprises. In China, to be an enterprise, everyone takes profit as the first priority, and to be a century-old enterprise or a thousand-year enterprise is the second. Therefore, at present, China coating enterprises are not competitive in the international market, which is more obvious in the domestic supply-side reform. Because of this, their business life is not long, and some try their best to squeeze into the listed bus when they reach a certain scale. At that time, there were more money and temptations, so their uncontrollable desires would prompt them to make rash decisions, invest blindly and attack everywhere. Blind and irrational behavior eventually leads to the tragedy of poor management of enterprises.
Among the Japanese enterprises adjacent to us, the word "Xin" is the most chosen, followed by "sincerity". Tadao Kano, a professor of business at Kobe University, believes that an important feature of longevity enterprises is to attach importance to talents. On the other hand, Japanese longevity enterprises are mostly non-listed companies. Because listing has many unfavorable factors for the long-term survival of enterprises, such as easily wasting investment and rashly expanding business, the use of unlisted funds is more cautious.
This is completely contrary to the operation mode of Chinese enterprises. It is understood that as of 2065438+May 5, 2006, the China Securities Regulatory Commission has accepted 776 first-time enterprises, of which 1 16 has met and 660 have not. Among the enterprises that did not attend the meeting, 634 enterprises were reviewed normally and 26 enterprises were suspended. China enterprises regard listing as the best way to obtain funds in the process of enterprise development.
However, under the background of supply-side reform and the "new normal" of China economy, China coating enterprises should not focus on listing, let alone take listing as the lifeline of enterprise development. On the contrary, we should speed up the development in the following aspects:
First, focus on the industry. All enterprises that can continue to operate for a hundred years are enterprises that focus on their own industries. For example, Shanghai Huayi Fine Chemical Co., Ltd., founded in 19 15, has been making raw materials such as coatings, dyes and intermediates. Shanghai Huayi Fine Chemical Co., Ltd. (formerly Shanghai Lin Kai Paint Factory), born in 19 15, is the only century-old enterprise in China paint industry. It can be said that Shanghai Huayi Fine Chemical Co., Ltd. witnessed the development of coating industry in China. In the course of a century's development, Shanghai Huayi Fine Chemical Co., Ltd. has always been committed to the research and development and production of raw materials such as coatings and pigments, and guaranteed users with quality.
The second is to pursue the ultimate. Domestic paint companies put the pursuit of the ultimate on the website, posted it on the wall and circulated it orally, but they didn't put it into practice, which is easier said than done. Our coating enterprises are always afraid of being surpassed, always pursuing rapid development and rapid expansion, but often ignore the pursuit of perfect quality. This also confirms how great Jobs is in pursuing the ultimate.
The third is to pay attention to integrity. Just like the pursuit of perfection, honesty is just empty talk of coating enterprises, and it is always forgotten in the process of enterprise development. This is the list of untrustworthy enterprises published by China people and the Supreme People's Court. At the beginning of April, 20 16 list of untrustworthy enterprises in China coating industry has also been published. In just three months, there are more than 30 untrustworthy enterprises, which is the main reason why coating enterprises cannot become stronger. Nobody wants to be with someone.
The fourth is to focus on core competitiveness. Any enterprise with a long history is focusing on constantly improving its core competitiveness. This is what China coating enterprises lack most. It is understood that China coating enterprises spend a large part of their funds on publicity and public relations, but relatively little on technology research and development. The lack of R&D investment makes the core competitiveness of China coating enterprises low, which also causes the increasingly serious product homogeneity problem in the domestic coating industry. In order to survive, enterprises started a "vigorous" price war, so deadly tactics can only hinder the healthy development of the coating industry.