2. Xie Chang has a brother named Xie Bai who runs a sausage shop called "Eight Hundred Dantai shang huang". Every autumn and winter, the sausages he runs are often crowded and make money every day.
3. Xie Chang walked past the "800-year-old Thai shang huang Bacon Shop" with a small bear and saw the customers crowded the door. He suddenly realized that he had to do this to make a difference, and he could avoid running around all day, so he went to this store every day to observe and learn, gradually became familiar with the operation method, and repeatedly debugged the pickling formula after returning home. There are also hand-made bacon distributed to neighbors, which are well received.
Xie Chang, who has accumulated production experience, rented a shop next to his brother in Haizhu South Road and named it Dongchang Vera Store. He used the situation to operate. He recruited full-time technicians such as sausage, soy sauce, ice-making, soap-making, vendors, etc., and at the same time found experienced pavement workers to display the products skillfully, which attracted many citizens. As soon as this move came out, he chose radio stations and newspapers to advertise.
Xie Chang, who has a flexible mind, has also changed the tradition that bacon shops only sell bacon. He sells bacon in autumn and winter, cold drinks in summer, and customers are crowded all year round. He also made soap from the leftovers of making bacon for sale, and his business was more prosperous.
At this time, Xie Chang did not show satisfaction with the status quo, but began to think about how to surpass the emperor's father.
The first move: change the name of the store. Since Barbozai calls himself "the emperor's father", Dongchang has done better than him. Just "the emperor's father"! 1943, Dongchang Vera Store was changed to "Dongchang Huangshanghuang Vera Store".
The second measure: improve the product grade, build momentum and publicize widely. Haizhu Grand Theatre is frequented by dignitaries. Xie Chang donated a front curtain embroidered with the words "Dongchang Huangshanghuang Vera Store" to the theater. After the victory of the Anti-Japanese War, he often advertised sausages and soap on the radio. Weenie confession: "think, think, think, the emperor will have a battle every year, you can choose to taste it." Soap confession: "Aber Aber (why) your shirt is sloppy (so dirty)?" Buy an "emperor of the emperor" and rub it a few times, and you can get rid of the snow. "Friendly dialect advertisements are widely sung by men, women and children on the streets of Guangzhou.
6. The bacon shop was developed into 1949, with Wiki branch in Taiping Road, Xiadongchang branch in Xiajiu Road and three workshops in Daxin Road and Shigong Temple to make soap and popsicles. In addition, Xie Chang also owns 15 real estate, which is one of the fastest growing businesses in Guangzhou bacon industry. A small handicraft workshop in the past has developed into a leading enterprise in the industry. In the process of development, Huang Shangdi has been constantly changing, insisting on the words "integrity" and "innovation", constantly seeking in the alternation of old and new mechanisms, and creating a brand road more suitable for his own development.
1. Continuously improve the process and technology to increase the gold content of the brand.
Huangshanghuang Factory implements total quality management and adopts new equipment, new technology and new technology, which changes the production process from heavy and inefficient manual operation to semi-mechanized and mechanized production, greatly improves the production capacity and enters the advanced ranks of meat products. For example, the compound solar curing bacon house is a scientific research achievement combining traditional production technology with modern technology, which abandons the traditional local technology and ends the backward production history of curing bacon charcoal. The product is clean, hygienic, pollution-free, and has a unique flavor, which shortens the production cycle, reduces the labor intensity and realizes all-weather production. The application of new technology not only makes the production scale reach a new level, but also further ensures the product quality. 1987 according to the needs of enterprise development, the new Huanghuang factory building was built, and 1999 expanded the new factory building for grinding disc sand.
2. Innovate new market channels with brand appeal.
Huanghuang people continuously expand the market, forming a "two stores and one business" network layout of dealers, self-operated stores and franchise chain stores. This "web-weaving" strategy reduces the sales cost, but it makes the products move from regional products to other markets, especially the establishment of franchise chain stores, which makes the products directly face the end customers and close to consumers. A good brand image is also rooted in consumers' hearts while understanding consumers' needs in real time.