In fact, as a competitive tactic in commercial warfare, making a name for oneself is a way to raise oneself by name and develop oneself to make money. This has been used repeatedly and effectively in modern commercial warfare. If you can also be good at this, your career will not worry about by going up one flight of stairs.
Generally speaking, there are three basic ways to make yourself famous:
(1) Marry and associate with famous brands, famous shops, famous factories and celebrities, use the potential of famous brands to improve themselves and seize the opportunity to develop themselves.
Gansu Tianshui Brewery is located at the edge of Xiao Longyou Forest Area, one of the largest natural forest areas in northwest China. The "big and small beer" brewed by the famous historical spring "Ganquan" is of high quality and unique flavor, but its brand awareness is not high and it sells well. 1994, the head of Tianshui Brewery managed to realize the marriage with Beijing Brewery. By transferring the technology of Beijing Brewery, on the one hand, he paid close attention to the product quality, so that the beer quality reached a new level and ensured that it was worthy of the name; On the other hand, the brand of "Beijing Beer" was established in the name of Beijing Beer Tianshui Branch. This move not only made Tianshui Beer occupy the main markets in Tianshui City and Gansu Province, but also entered Xi 'an, Baoji, Mianyang and other places, which was very popular and sold smoothly.
In Sino-foreign joint ventures, the strategy of marrying foreign famous enterprises and brands to develop themselves is more common and most of them are successful.
(2) Use the names of famous brands, celebrities, famous factories and famous shops to raise themselves and develop themselves.
"Maotai in the south and Huangtai in the north" was once the theme advertisement of Huangtai Winery in Liangzhou, Gansu. It skillfully used the name of "Maotai", the first famous wine in China, raised its position, compared "Maotai" with "Huangtai", and made "Huangtai" and "Maotai" neck and neck. It was really a coup to go upstairs by ladder. At present, "Huangtai Liquor" has become one of the "China Famous Liquor" and "World Famous Liquor" from a local famous liquor, and its brand value is increasing day by day, with a bright future. The description and wish of "Maotai in the south and Huangtai in the north" seems to be coming true.
In fact, "Huangtai Liquor" not only uses "Maotai, the first famous liquor in China" to promote itself, but also the brand name of "Huangtai" is the result of fame, which is named after the famous historic site "Huangniangniangtai" in Liangzhou, a famous historical and cultural city. This method of using the names of famous mountains, places of interest and historical celebrities to make the past serve the present and make a name for itself is also a common method in enterprise planning, and many of them are successful. For example, Guifei wine under the name of "Yang Guifei", Dukang wine under the name of "Cao Cao" and Guandi wine under the name of "Guan Yu".
(3) Use famous brands, celebrities, famous shops and famous factories to "enjoy the success" and take the stairs upstairs.
The key to this skill is "cleverness".
Once, on the radio and television, on the street signs of newspapers and periodicals, we often heard and saw the advertising words of "Go here and go there, drink Song He's good wine". This catchy and affectionate advertisement not only impressed alcoholics with "Song He wine", but also made it known to women and children. In order to promote himself, Langjiu made a witty advertisement in the media: "Why run around when there is Langjiu at home?" With the help of the effect of the advertisement of "Song He Good Wine" in the audience's mind, this slogan skillfully replaced "Song He Good Wine" with its huge investment and became synonymous with "running around", which was widely recognized by the audience and received miraculous effects.
It is worth pointing out that the art of "making a name for yourself" should pay attention to three points in planning or practical application, otherwise it will be self-defeating
First, abide by laws and regulations on intellectual property rights, trademarks and advertisements to prevent infringement of the legitimate rights and interests of well-known brands.
Second, pay attention to planning skills and consumers' psychological endurance. For example, there is an advertisement that borrows famous foreign brands to promote itself-"? Wine, XO's enjoyment ",the planning skills of this advertising language are not mentioned for the time being, but it ignores the tolerance of China people's national pride and makes the advertising audience very uncomfortable after listening to it. Some people even wrote articles and criticized because they didn't want to stand it, and shouted: "China people should be more confident, don't set off foreign goods, and don't' XO enjoy'."
Third, focus on innovation. The art of "borrowing names" seems plain and simple, but it is not simple. That's the way things are in the world. The more seemingly simple and plain things, the more you can do them. Borrowing is very different from not borrowing. Ordinary people borrow and use. Master's borrowing, borrowing for change, borrowing for innovation. This innovation is the soul of "lazy people" to get rich through borrowing.
In short, how deep the borrowed knowledge is depends on how the "lazy man" learns; Borrowed articles are big, it depends on what lazy people do. Only by making great efforts can we make high-level articles and make wonderful articles.
Application skills of proprietary technology
1. Borrow your name skillfully, so that the borrowed name can really help your career and pay off.
2. Market economy is a society ruled by law. Borrowing names should comply with the law, and don't get into trouble because of improper borrowing names.