Citibank, the core of corporate culture, has established a "people-oriented" strategy since its inception, attaching great importance to the cultivation and use of talents. Its human resources policy is mainly to constantly create a family-friendly enterprise atmosphere of "keeping people in business, keeping people in treatment and keeping people in feelings", so that employees and enterprises can grow up simultaneously and feel a sense of accomplishment and home in Citi. Citibank CEO Sendiwell's annual salary is as high as $654.38+52 million, far ahead of American CEO; Take Citibank Shanghai Branch as an example. Each functional department has several deputy manager positions. Generally, college graduates can be promoted to deputy manager after three years of work, and graduate students can be promoted to deputy manager after 1 year. Their income is several times or even dozens of times that of the same "rank" in China.
Everything serves the users.
The Soul of Corporate Culture The best part of Citibank's corporate culture is to take improving service quality and taking customers as the bank's long-term strategy, and fully realize that the key to implementing this strategy is to have a brand that attracts customers. After hard exploration, Citigroup has achieved success. In 20 13 years, Citibank's business market covered more than 100 million customers in 100 countries around the world, and its service brand was world-renowned. In the eyes of many customers, the word "Citibank" represents a world-class financial service standard.
Seek innovation
The sublimation of corporate culture is constantly innovating in Citibank, from development strategy to service form. It believes that transformation and bold decision-making are the key to the breakthrough development of enterprises. If you can foresee the future, you will have the future. In other words, enterprises must innovate endlessly. Citi's courage
The United States has produced many world-class top companies, which can be said to be the result of the success of the American market system. However, the case of Citigroup's M&A shows that when the system is in reality, only companies that dare to explore and innovate can find the corresponding development path and effective methods in the process of continuous game with the system, and can truly maintain and enhance the company's sustainable competitiveness.
Citi's strategy
There are many successful strategies for Citigroup, but differentiation strategy is the core weapon for Citigroup to make full use of the characteristics of scale economy and scope economy of financial industry to conduct extensive global competition, form global competitive advantage, and improve competitors' entry barriers and competitive costs by virtue of its huge marketing network and product diversification.
Citi executive power
Integrating such a huge and diversified financial empire is no less than a world-class war. People say that Will's greatest achievement is to complete the integration of Citigroup and its many mergers and acquisitions with incredible speed and strength. Today, Citigroup confirms this famous saying: "Without execution, there is no competitiveness". Citigroup strives to create a working environment: different personalities are embraced and praised, and people can be inspired to dedicate all their wisdom.
Citigroup formally initiated the establishment of an employee network to provide a forum for employees to pay attention to their own interests and enhance their career growth. Network groups are open to all employees, build diversity awareness and support the company's business objectives, such as recruiting outstanding talents and identifying market opportunities. Today, various employee organizations have been established within Citigroup. Citigroup's Global Diversity Office regularly inspects these organizations and provides them with guidance and support. Citigroup officially recognizes the existence of various healthy employee network groups in the company. Citigroup has a variety of employee organizations and networks, focusing on different fields, including gay organizations, women's organizations, working parents' organizations and so on. Various other groups have also been established. The recognition of these organizations and groups has promoted Citi's network construction and educational awareness, and helped the company achieve innovation and development in recruitment and marketing.
Proud of Citigroup
Citigroup's first employee network organization is Citigroup Pride, which was established in new york and has branches in Dallas and Britain, and is open to all employees. The main goal of "Proud Citigroup" is to cultivate an inclusive and respectful environment throughout Citigroup, so that employees can feel comfortable here, regardless of sexual orientation, gender or sexual expression. "Proud Citi" believes that creating a safe, supportive and competent working environment for all employees of Citi can attract the best talents, increase loyalty and improve production efficiency. "Proud Citi" often organizes various related activities. For example, it organized a "Pride" month project in new york in cooperation with the Global Diversity Office of Citigroup.
Caesarean women (Caesarean women)
C- Women is an organization established in Citibank Private Bank, which supports the flexibility and career needs of its members, and provides encouragement and consultation for people at all levels through the network and leadership skills forum. C- Women has many key spokespersons, and many successful professional women in Citigroup often share their professional experiences with the organization.
Working parents network (working parents network)
Founded in 2002, Citigroup Working Parents Network is a brand-new employee organization of Citigroup. The purpose of "Working Parents" organization is to share information with employees and provide them with support to better balance work and family life. Every month, the working parents network holds activities or meetings. In various activities, employees listen to the speaker's speech, from saving money for the university to how to choose the appropriate child care service, all of which are to meet the needs of employees.
Heritage month
At the headquarters of Citigroup in the United States, several months are designated as traditional months to thank the achievements of various organizations. In these special months, we encourage the business departments of Citigroup to hold various activities to educate, build confidence and celebrate the diversity of Citigroup employees. For example, Citibank's Global Cooperation and Investment Bank embraces the traditional Spanish month (from September 15 to 10/0/5 every year) and provides Spanish cooking methods and local coffee through the parade of female couriers.
As an informal organization, various employee groups within Citigroup provide a valuable platform for employee exchanges and play an important role in promoting Citigroup's diversified employment culture. Therefore, the senior management of Citigroup gives corresponding support to the development of informal organizations of internal employees, and guides these organizations to play an active role in the team development of Citigroup's 270,000 employees worldwide.
Build loyalty
Citigroup was founded in 18 12, with a long history of nearly 200 years, forming a solid corporate culture and a good enterprise operation mechanism. Have a good employment atmosphere, so that employees feel that they are making continuous progress. For those who want to make achievements in the financial field, Citi is undoubtedly the best starting point and the best platform for developing employees.
Even those employees who leave Citigroup are the best financial talents. Antony Leung, former Financial Secretary of Hong Kong, worked in Citibank for 265,438+0 years. Many others, such as Pakistan's finance minister, Belgium's finance minister and Philippine central bank governor, were employees of Citigroup.
Therefore, the good corporate culture atmosphere of Citigroup has attracted many financial talents to stay in Citigroup and learn valuable experience in financial work.
Citi has an excellent training system and a leading management style in the global financial field. Financial products are updated very quickly, and employees learn very fast, rather than standing still. Employees have the opportunity to communicate with outstanding financial people from all over the world. Therefore, although Citi's income in the same industry is not the highest (higher than the average), it relies on excellent training system, fair and efficient incentive mechanism, good corporate culture atmosphere, eternal innovation spirit and unparalleled learning environment to make employees realize that they are always learning new knowledge and retaining employees.
On the other hand, those employees with high loyalty will receive frequent training and promotion from Citigroup, which will give them opportunities for overseas development and further increase their loyalty.