Zhang is a graduate student at Shanghai Jiaotong University. He was able to create this platform because of a very small thing. At that time, both he and his friends found it inconvenient to eat in the dormitory. They joked about making a take-away platform. Usually, they can get what they want by ordering food directly on the take-away platform without going downstairs to eat. It's killing two birds with one stone. After listening to Zhang's statement, I was beaming. He feels that this statement coincides with his inner thoughts.
At that time, Zhang was the youngest and most energetic, so he wanted to do something big. He started a business and designed this platform as a blue platform. He marked many merchants on the platform and attracted many takeaway riders. After he did this, his platform began to usher in initial development. At the beginning of starting a business, there was nothing but a lack of passion and motivation. Under the influence of this passion, even every time,
This platform attracted a lot of attention in the early days. After all, it is an innovative and even revolutionary platform, which directly promotes the structural changes in the catering industry and attracts many people's attention. However, in this world, success can not be achieved by wishful thinking, and it is even more difficult in the field of entrepreneurship. Entrepreneurship cannot be realized through creative thinking. It needs a lot of capital chain and marketing costs, because of capital and marketing costs.
The main reason for the decline is the crush of the US group's takeaway. Meituan take-out is backed by a big tree to enjoy the cool. Although I entered this platform later, it is different from the original "Hungry" platform. From the very beginning, there was a strong capital base, fast adsorption capacity and strong preferential treatment, which caused a lot of setbacks to "Hungry". So at this time, Zhang deeply felt that his company did have a crisis.
In order to avoid this situation and regain a place in the increasingly fierce platform competition, Zhang finally thought of a seemingly good way, that is, to find a powerful large company group to become the support of his "hungry" platform, so as to explore technical problems. Finally, the way he came up with was to talk about cooperation and research methods with Ma Yun, which laid a preliminary foundation for future platform innovation.
On 20 18, Zhang entrusted "Hungry" to Ma Yun at a price of 66.5 billion yuan, and ensured the independence of his platform during the cooperation with Ma Yun. He is still the boss of the hungry platform and is still reused by Ma Yun.
What is more in line with his expectations is that with such a good platform as a support, Zhang is still in an invincible position in the fierce competition of the US Mission, so that his initial heart can continue to persist. Hungry now and Meituan have become two giants in the takeaway market. Usually everyone can see two figures in the street, one is blue and the other is yellow. Blue and yellow collide and blend with each other, which looks interesting and practical.
In June 2020, 5438+065438+ 10, Zhang became a member of the rich list with a wealth of 5.5 billion yuan. It seems that his entrepreneurial road is indeed so wise and sober at every step. Although some people think that the merger and acquisition of his enterprise by other people's big companies is an erosion behavior, he simply gave his good platform to Ma Yun, in fact.