10 years, this new information carrier has brought us too much, but what is the most important? Is it technology? Has it spread? Is it entertainment? Is it education? Is it art? Or publishing? It seems to be all, but it's not just.
To truly understand the significance of multimedia CD-ROM electronic publications to us, we must go beyond all this and review the course of 10 years from the perspective of human survival, that is, from the perspective of culture.
A sword takes ten years to form.
Creation: 1993, Chinese mainland's first independent copyright multimedia CD-ROM electronic publication "China on Stamps-History and Culture" was officially published, which collected all 1600 sets of stamps issued by Chinese mainland since the Qing Dynasty 1887 "Guanlong" stamp. At the same time, its diverse and quick editing and retrieval functions, artistic expression effect of multimedia fusion, and light and compact information storage media bring readers a brand-new feeling.
Since then, multimedia CD-ROM electronic publications have come out.
Award-winning situation:1997 At the beginning of 1998, the then National Information Management Center and Multimedia World magazine jointly held "1993- 1997 National Excellent CD Selection", which was the first national award-winning activity organized by relevant state administrative departments.
Since then, the General Administration of Press and Publication has held two national electronic publication awards.
This is by far the highest-level multimedia CD-ROM electronic publication prize-winning activity in China.
1997, the multimedia CD "Forbidden City" won the special prize of the jury at the Mobius International Multimedia CD Grand Prix in France.
Research: Domestic research on multimedia CD-ROM electronic publications started almost at the same time as creation and development.
1993, the multimedia world was established, and then China electronic publishing came out.
At present, the National Library has more than 260 kinds of academic works 1260 of multimedia CD-ROM electronic publications published in China in recent ten years.
Education: In recent years, a number of famous universities such as Tsinghua University, Peking University, China People's University and Beijing Normal University have successively set up related majors to train senior professionals in multimedia technology, art, editing and publishing, planning and management, etc.
Many art colleges have set up new media art laboratories, and more universities have set up courses of multimedia CD-ROM electronic publications.
Industry: The technological development potential of multimedia CD-ROM electronic publications and the huge business opportunities contained in the cultural integration function have attracted more and more enterprises and funds.
Although the formation and development of this industry is still bound by a series of bottlenecks such as intellectual property protection, marketing mechanism, human resources and product stereotypes, people still see great hope from it.
Characteristics and trends of practice process
The history of multimedia CD-ROM electronic publication 10 is a development process from imitation to originality.
This imitation includes two levels: the imitation of traditional publications and the imitation of excellent multimedia CD-ROM electronic publications.
The innovation of multimedia CD-ROM electronic publications also includes two levels: the innovation of performance content and the innovation of performance mode.
Imitation and innovation are not always opposite, and sometimes imitation is even an indispensable condition and link for innovation.
However, we must emphasize that the real driving force for the creation and development of things is not imitation, but innovation.
The history of multimedia CD-ROM electronic publication 10 is a development process from performance to performance.
Looking back on the works since 10, it is not difficult to find that cultural works (especially early works) are mostly expressive, and there are fewer works that express people, which appear later.
The reasons are as follows: first, the characteristics of things are intuitive, which is convenient to play the audio-visual advantages of multimedia, while the performance of people is more complicated; Second, the creative team is mostly technical experts. They are experts in technology, but they are not necessarily familiar with people's research and performance, especially their personality and emotional world.
Recently, however, I finally saw some works that successfully express characters' personalities and emotions by mobilizing multimedia techniques, which is the result of the transformation of the creative team of multimedia CD-ROM electronic publications from technical experts to humanities experts.
The history of multimedia CD-ROM electronic publication 10 is a process from technology tracking to essence discovery.
The technical starting point of multimedia CD-ROM electronic publications in China is not low, with strong technical tracking ability and fast speed. Eight years ago, the technology tracking cycle could be controlled within eight months, so that companies such as Intel and Microsoft all adopted multimedia CD-ROM electronic publications developed in China as their latest technology demonstration programs.
However, compared with foreign excellent works, the gap in content expression of multimedia CD-ROM electronic publications in China is still very obvious.
The first element of content expression is to understand and grasp the cultural characteristics and artistic essence of multimedia.
Thankfully, while we are tracking foreign advanced technology, we are also tracking the advanced creative ideas of foreign excellent works, and at the same time, we are constantly exploring and practicing, trying to discover the unique expression techniques and artistic vocabulary of multimedia art.
A major problem in theory
The healthy development of multimedia CD-ROM electronic publications in China in the future 10 may depend on the guidance of theoretical research results of the following major topics.
First of all, we should strengthen the discussion on the cultural essence of multimedia CD-ROM electronic publications.
This is an urgent theoretical problem.
According to Benjamin's theory of Frankfurt School, many scholars habitually define the cultural attribute of multimedia CD-ROM electronic publications as mass culture of post-industrial civilization, and then explain its cultural essence and characteristics by "copying", "reading pictures", "plane" and "dispelling individuality".
However, it is not difficult to find that this explanation is far from the actual situation: multimedia CD-ROM electronic publications copy digital information, not analog information; It is not simply reading pictures, but illustrated; Its information structure is not flat, but three-dimensional; Its communication channel is not a tree-like authoritative structure, but a network-like pluralistic structure; Its acceptance mentality is not a carnival in the group square, but a lonely spiritual carnival.
Especially when multimedia CD-ROM electronic publications are combined with the Internet, their information dissemination mode is not one-way indoctrination, but interactive two-way or even multi-directional spiritual exchange.
So what is its cultural essence?
Secondly, we should strengthen the research on the cultural integration function of multimedia CD-ROM electronic publications.
The so-called cultural integration function has three meanings: first, it means that multimedia CD-ROM electronic publications can organically integrate various media, producing new meanings that each independent media does not have, and it is a microscopic cultural integration function; Second, multimedia CD-ROM electronic publications organically integrate the application functions of different media and their communication mechanisms, resulting in more powerful application functions, which is the cultural integration function of the middle view; Thirdly, as a product of western information technology, multimedia CD-ROM electronic publications will inevitably become a channel and mechanism for different civilizations and cultures to contact and communicate with each other under the background of globalization, which may bring about cultural integration, integration and collision, thus having a profound impact on the cultural structure of different nationalities and the cultural pattern of the world. This is a macro cultural integration function.
Third, strengthen the engineering research on the operation of cultural projects of multimedia CD-ROM electronic publications.
The planning and research and development of multimedia CD-ROM electronic publications are not only cultural and even literary creativity, but also engineering co-ordination. At the same time, it is a systematic project with the coordination and cooperation of various professionals and the allocation of various cultural resources.
It is not only a scientific activity, but also a manufacturing activity, an artistic activity and an editing activity. The operation of such a special cultural project needs special engineering research to coordinate the great contrast between rational technical operation and unrestrained artistic creation. The shallowness of many of our works now directly reflects the disorder of project operation.