This year's double eleven e-commerce turnover reached a new high. According to the data released by Ali and JD.COM in the early morning of1October12, the order volume and total transaction volume of Tmall platform increased in an all-round way, and the cumulative number of users visiting "Shuang 1 1" exceeded 800 million, setting a historical peak; JD。 COM's turnover, orders and users all hit new highs. According to the research report of CITIC Securities, combined with the sales data of various companies and the express data of the State Post Bureau, it is estimated that the transaction volume in the e-commerce market will increase by 7%-9% year-on-year during the double 1 1 period this year, among which the comprehensive e-commerce will increase by 4%-5% year-on-year.

From these data, we can see the strong growth of e-commerce turnover this year. This is mainly due to the refined operation of the e-commerce platform and the shopping enthusiasm of consumers. E-commerce platform attracts a large number of consumers to participate in shopping through various marketing strategies, such as direct return, oxygen benefit, high province and so on. , making the transaction volume constantly hit a new high.

However, it is worth noting that the growth of e-commerce turnover this year is not limited to traditional e-commerce platforms. New players such as Tik Tok and Aauto Quicker have risen rapidly, sharing the traffic of traditional giants such as Ali and JD.COM. This shows that the competition in the e-commerce industry is becoming increasingly fierce, and new participants are challenging the traditional e-commerce pattern.