One of the most famous events is Meizu's 1799 event, which I believe many people still remember. There were many brands involved at that time, which even caused the anger of some brands and insiders. At that time, Luo Yonghao personally said that he sent a message to Li Nan (he was the vice president of Meizu at that time), which was enough to show how serious the influence of 1799 was at that time. In my impression, at that time, Zhang Huang had a story that said, "I am no match for marketing. I will throw you a few pieces when I make a mobile phone." .
The protagonist of the 1799 incident is Meizu MX4, which is also Meizu's first Internet mobile phone. Because the problems of Meizu and Qualcomm have not been solved, MediaTek was still the mainstream platform at that time. In addition, the digital series of Xiaomi in that era, including the standard flagships of other brands, were basically 1999 yuan. Meizu MX4 paid 1799 yuan, and then swiped 1799 on official blogs of major brands and Weibo of major mobile phones. I remember Lei Jun had no choice but to shut down Weibo's comments. Some netizens even said that Lei Jun didn't cry, but Lei Jun held on.
In fact, the biggest beneficiary of the incident was Meizu, and it was from this time that Meizu began to embrace the Internet. It was also from this time that Meizu began the road of touching porcelain millet. In addition to the 1799 incident, Meizu also created a series of marketing events such as "Slow Ugly Millet". In fact, the purpose is to use Xiaomi's heat to belittle Xiaomi and improve himself. In the next two years, Meizu's shipments reached the peak of more than 20 million units, but this did not make Meizu soar, but instead made Meizu fall into the brink of life and death.