When Shoichiro Honda saw this situation, he immediately thought of many radio communicators left by the army during the war. So, he bought a batch of communication machines at a low price, removed the small gasoline engine on it, made a fuel tank out of a kettle, converted it into a small gasoline engine, and installed it on a bicycle to make a new type of "mechanical bicycle". Because the product is marketable, it immediately becomes a hot commodity.
In order to provide joy to customers all over the world, Honda began to develop its automobile business on 1963 and challenged new fields.
Provide "joy" by providing various commodities.
As a pioneer company of the world engine, it pays attention to human life all the time.
Honda, which started from manufacturing bicycle auxiliary engines, has been developing its business not only in the fields of modern vehicles such as automobiles and motorcycles, but also in the fields of general products involving various industries and entertainment industries.
These goods are powered by engines, and Honda has grown into a world-class enterprise in terms of technical strength and production scale.
As a manufacturing enterprise, since its inception, it has always cherished the concept of penetration in the process of commodity and commodity growth. Moreover, we respect creation and attach great importance to the creation of commodity concepts rooted in social needs.
The foundation of supporting career activities is nothing more than providing people with the idea of joy. As an engine manufacturer leading the world view, we constantly create new joy by constantly developing products ahead of the times.
Honda is constantly evolving with people, society and the earth.
Since the company started its business for 50 years, Honda has been taking the corporate philosophy of "providing joy to users all over the world" and making every effort to provide high-quality goods at reasonable prices. On the one hand, Honda is engaged in manufacturing products that meet the needs of users. On the other hand, Honda has always regarded protecting the global environment and traffic safety as well as products, technologies and services that are beneficial to society as important topics.
Challenging these important topics is the way to create a new future. Honda played its unique challenge spirit and started all kinds of efforts. In the next 50 years, Honda will provide "joy" by providing products and services that are most suitable for people and the earth and have the most Honda characteristics, and will continue to evolve and develop.
Localization in line with international standards
How is World Honda doing as a local enterprise?
According to the basic policy of "where there is demand, production will be made", Honda actively promotes the modernization system, and develops, produces and sells products that meet the needs of customers in various regions through the hands of people in various regions (there are 92 production bases in the world, including China, and there are 65,438+03 R&D institutions at home and abroad).
As an international enterprise promoting localization, it not only means to integrate into local customs and culture as the Romans do, but also realize that people all over the world share the same "ideals" and "ideas", enjoy all business resources and carry out various activities at the same time.
safe
In order to realize a comfortable and pleasant mobile society, Honda regards safety as the biggest theme of product manufacturing based on the basic concept of "respecting the human spirit". Relying on Honda's unique "safety technology to prevent accidents" and "safety technology to protect passengers", Honda adopted Japan's first anti-lock braking system, the world's first steering operating system, Japan's first SRS airbag system, the world's first FF vehicle traction control system and the world's first Honda navigation system with "vibration driving detection function" in mass production vehicles, and took the lead in applying Honda's original technology to improve vehicle safety to cars sold in the market. At the same time, in terms of two-wheeled motorcycles, the equipment range of new braking systems, including anti-lock braking system, has been extended to mopeds. As a pioneer who always pursues safety, Honda is actively engaged in the research and development of goods. With the slogan of "delivering safety", Honda started to popularize safe driving activities from 1970. According to the accumulated experience in Japan, Honda has set up 22 traffic education centers around the world, set up workshops on motorcycle safe driving and provided driving training for local traffic patrol teams. With Thailand, Singapore, Australia and other countries as the center, we have actively carried out safe driving popularization activities in 35 countries and regions around the world in combination with local conditions. Honda sincerely hopes to leave the beautiful earth environment to the next generation. To this end, Honda regards protecting the earth's environment as one of the most important topics.
These activities can be traced back to 1972. Honda's low-pollution engine CVCC took the lead in passing the "muskie Act", which was called the most stringent US exhaust emission regulations in the world at that time. Since then, Honda's low-pollution engine technology has been in the leading position in the world. 1995, Honda gasoline vehicles took the lead in achieving zero pollution in the world. After that, the development of ZLEV engine technology showed Honda's high technical strength. In terms of low fuel consumption technology, "three-stage VTEC engine" and "Honda continuously variable transmission device" are installed on Civic cars to achieve high power and low fuel consumption at the same time.
Tail gas countermeasures and making cars with low-pollution engines are Honda engineers' "challenge limits". Honda pursues the exhaust purification of gasoline engines thoroughly. At the same time, we also actively research and develop alternative energy vehicles such as electric vehicles and natural gas vehicles aimed at the next era through various means, and accumulate research results. These "cars that give priority to the global environment and clean exhaust" are "Honda eco-cars".
Honda's Belgian factory, Hamamatsu factory, General Power Products factory and Tochigi factory have obtained the certification of "ISO14001+0", an international standard of the Ministry of Environmental Management.