At present, Changhong ranks among Sichuan Top 100 Enterprises 1, China Top 100 Electronic Information Enterprises No.6, China Top 500 Manufacturing Enterprises No.53 and World Top 500 Brands No.286..

Changhong, who lives in the southwest, is far away from the coastal open ports, and its short geographical location has not hindered its firm development determination and the pace of going abroad. From the southwest corner to China and then to more than 60 countries and regions around the world/kloc-0, Changhong has already become a representative business card made in China to show to the world.

In the early days, color TV sets entered the market and confronted foreign brands.

Reform and opening up began at 1978. In the following 40 years, a series of policy support measures accompanied by reform and opening up were a steady stream of power output and became a propeller to accelerate Changhong's layout of the home appliance market.

Established 60 years ago, as one of the key projects in China during the First Five-Year Plan period 156, and the only airborne fire control radar production base in China, Changhong, by virtue of its own advantages, seized the development opportunity of "protecting the army and converting it to the people", took color TV as a breakthrough, and gradually realized the transformation from a military enterprise to an internationally renowned color TV enterprise through introduction, digestion and integrated innovation.

In the 1990s, in the face of the situation that it is difficult for a single color TV industry to achieve sustainable development and become stronger and bigger, Changhong took the opportunity to open a diversified road related to its core business under the promotion of the strategy of "strong industrial province" in Sichuan Province.

Established Changhong Jiahua to March into IT services; Acquisition of Hefei Meiling to enter the refrigerator; The acquisition of Huayi is compressed into key components. As a result, Changhong has formed an industrial layout with home appliances, IT services, core components and military industry as the mainstay.

At this time, it is also the first time that domestic brands have confronted foreign brands. Changhong took the lead in breaking the rigid price system and led domestic color TV manufacturers to break the monopoly of foreign brands on the China market. Changhong became the spokesperson of China color TV at that time.

Since 1998 set up its first overseas office in Indonesia, Changhong has experienced the expansion of products, technology, talents, capital and brands from pure export, OEM and overseas investment. In 20 13, Changhong's internationalization was obviously accelerated by the national "Belt and Road Initiative" and the Rong-Ou Railway.

Technological innovation, brand creation and internationalization in the growth period

Changhong has further expanded its own advantages after digesting and integrating foreign advanced technologies and winning the first battle. The pace of expansion to the periphery is further accelerated, and accelerating technological innovation, attaching importance to personnel training and management, and examining the global market from an international perspective have become the three cores for Changhong to win in the overseas brand-building war.

In the 1990s, Changhong took the lead in mastering the core technologies of color TV, such as movement technology, multi-function remote control, ultra-right-angle flat panel, high sound quality, high image quality and digital high definition. Advanced technology promoted the large-scale popularization of large-screen TV in China, and promoted the technological innovation of color TV industry in China at that time.

At that time, Changhong actively planned a series of products such as "Double Happiness" and "Red Sun", and quickly opened the national market with excellent "military quality" and high cost performance. At that time, for every three color TVs sold in China, one came from Changhong, which made Changhong famous at that time.

After the color TV became bigger and stronger, products with high starting point and high technology, such as high intelligent air conditioner and triple disc VCD, were introduced one after another, further enriching the product form of the whole machine. It laid a solid foundation for the diversified development of Changhong.

Since 2004, Changhong has launched the industry's first Hili intelligent voice TV, far-field voice interactive TV, refrigerator equipped with water molecule activation and preservation technology, tricolor laser machine and other international leading products.

At present, Changhong has become a national technological innovation demonstration enterprise, the first batch of national high-tech enterprises and the first batch of intelligent manufacturing pilot demonstration enterprises. It has three national technical centers and two national industrial design centers, and has won six national scientific and technological progress awards and more than 200 red dot awards and other domestic and foreign industrial design awards. The total number of patents reached 12490, with an annual growth rate of 1500, leading or participating in the formulation of nearly 100 international, national and industrial standards.

Since joining the color TV set, Changhong has set out to establish an echelon of talents at all levels and in all directions based on factors such as age, education, ability and professional expertise, and has successfully trained a large number of influential business, management and technical talents in China. It is the first enterprise in China to put forward talent development strategy and planning.

In the early 1990s, Changhong took the lead in finding and hiring outstanding talents in domestic and foreign markets, introduced a large number of technical, management and overseas senior talents who could guide the development of enterprises, and recruited outstanding graduates in universities all over the country, thus opening a large-scale talent introduction model for Changhong Company.

In 20 16 and 20 17, Changhong Holdings and its subsidiaries recruited more than 30 senior management team cadres and dismissed 28 senior management team cadres of subsidiaries based on performance appraisal. Based on the needs of market management and efficiency improvement, 42 senior management positions of its subsidiaries were optimized, and the overall optimization ratio of the senior management team of its subsidiaries reached 19.7%.

At present, Changhong has established overseas subsidiaries of 14, including five manufacturing bases and three overseas R&D centers, with more than 200 million users, and its products and businesses are spread all over 160 countries and regions. In 20 18 years, the brand value of Changhong reached14,596.5 billion yuan, ranking among the top 500 global brands.

Taking artificial intelligence as the keynote, we will promote the road of quality development during the endeavor period.

Changhong extends the application of artificial intelligence to all kinds of household appliances, and realizes scenario-based user operation and data operation through the IOT operation support platform-UP platform, and quickly supports innovative applications hatched in smart homes, smart communities, smart lives and other fields, providing personalized and accurate services for families and users.

Q6A based on AI+IoT technology has become the central nervous system of smart home. When it is turned on, it is an artificial intelligence TV, and when it is turned off, it becomes an IOT speaker. Through the Internet of Things and compatible protocols, consumers can control cross-brand smart home devices through CHiQ TV only by issuing voice commands. CHiQ air conditioner and CHiQ refrigerator with artificial intelligence voice interaction technology not only have excellent refrigeration and fresh-keeping performance, but also can realize the amazing functions of face recognition, automatic adjustment of wind direction and voice control of automatic door opening and closing. Coupled with CHiQ TV, household appliances are truly intelligent, making family life more convenient and comfortable.

As the first batch of national intelligent manufacturing pilot demonstration enterprises, Changhong takes "IE (Lean Consulting) +IT (Informatization) +AT (Automation)" as the technical core, forming the advantage of intelligent manufacturing capability with the ability to freely switch between large-scale assembly line production and customized production, and providing manufacturing enterprises with a one-stop intelligent manufacturing overall solution from overall planning, detailed design, software development, hardware processing to installation and debugging.

After tapping their own potential, re-examine these capabilities and integrate them into a service platform, which can provide unprecedented services for many external enterprises. At present, Changhong has launched an industrial service platform consisting of R&D services, supply chain services, manufacturing services, financial services and investment and financing services to provide integrated and full-process solutions for enterprise users.

After 60 years of military accumulation and 40 years of reform and opening up, Changhong has undergone many transformations, and the door to reform and opening up will be wider and wider, which has also injected more confidence into Changhong's efforts to become the world's leading large-scale scientific and technological enterprise group integrating information home appliances, manufacturing services and national defense and civilian technologies.