1. Production-oriented stage:
Production orientation is the earliest stage of marketing concept, which mainly focuses on improving production efficiency and reducing production costs. Companies usually push products to the market, paying attention to the producibility of products, not the market demand. This stage usually appears in the early stage of the industrial revolution, and enterprises mainly pay attention to the scale and efficiency of production.
2. Product-oriented stage:
With the intensification of market competition, enterprises begin to pay attention to the quality and characteristics of products. The product-oriented stage emphasizes the quality, performance and characteristics of products, which enterprises believe will attract customers. This stage was very popular in the first half of the 20th century, and enterprises competed to introduce innovative products.
3. Sales-oriented stage:
Sales-oriented stage focuses on sales and promotion, and enterprises believe that active sales and marketing can promote sales growth. At this time, the enterprise takes the sales team as the core, emphasizes sales skills and advertising, and tries to promote sales through promotion and advertising.
4. Market-oriented stage:
Market orientation is a modern paradigm of marketing concept, which puts customer demand in the first place. Enterprises began to deeply understand customer needs, conduct market research, and adjust products and marketing strategies according to market feedback. Market orientation emphasizes building customer relationships, meeting customer needs and creating customer value.
5. Social responsibility oriented stage:
With the increasing demand for corporate social responsibility, a new marketing concept is emerging, that is, social responsibility orientation. Enterprises should not only meet the needs of customers, but also consider the influence of society and environment. Socially responsible enterprises emphasize sustainability, moral management and social mission.
6. Digitalization and data-driven orientation:
In recent years, the rapid development of digital technology and data analysis has changed marketing methods. Enterprises increasingly rely on data analysis to understand customer behavior, market trends and competition. Digital and data-driven market orientation emphasizes personalized marketing, precise positioning and real-time feedback.
7. User experience orientation:
User experience orientation is a key concept in modern marketing. It emphasizes providing excellent user experience, including product quality, service quality and interactive experience. User experience-oriented enterprises put customer satisfaction and loyalty in the first place.
Summary:
The evolution of marketing concept has gone through several important stages, from production orientation to market orientation, and then to social responsibility orientation and digitalization and data-driven orientation. These stages reflect the continuous development of marketing to adapt to the changing business environment and consumer demand. At present, marketing tends to emphasize customer needs, social responsibility, digitalization and user experience, and these elements will continue to play a key role in marketing.