1985, China Hewlett-Packard Co., Ltd., a Sino-US high-tech joint venture, was formally established in Beijing. In the past 20 years, HP has developed from a company with a registered capital of only10,000 USD to a large enterprise with an annual revenue of 22 billion RMB. 19 12, packard was born into a wealthy lawyer family in Pueblo, Colorado, USA, but he was not interested in those complicated legal provisions since he was a child. He likes to make some small inventions and creations by himself. Even if his thumb was injured, it didn't stop his interest. 1930, packard was admitted to the famous electrical engineering department of Stanford university, and began his study career in this famous electronics holy land. Stanford University is the mother of Silicon Valley, where many intellectual heroes have been born. Packard met Fred Terman, the famous "father of Silicon Valley", and his best business partner Bill Hugh Park Chung-soo in the future. At that time, the electronics industry was still a new industry, but when Terman, a visionary professor in the Department of Electrical Engineering, became vice president, he decided to set aside 579 acres of school land, with Santa Clara near San Francisco as the center and Palo Alto as the center, to establish a high-tech "Stanford Research Area"-an industrial park centered on R&D, production and sales, which is the world-famous "Silicon Valley". To start a business in the traditional "ivory tower" of the university, the first person who "eats crabs" needs courage. Terman first thought of his two students-Bill Hugh Park Jung-soo and David Packard. At that time, Hugh Park Jung-soo and Packard were very good friends. They often exchange ideas together and often argue about some academic frontier issues. Terman directed their papers and found that they had many new ideas, so they were the first to think of them. Encouraged by the reformer, Hugh Park Chung-soo and Packard made a plan to start their own businesses after graduation. But just when they want to start their own businesses, the shadow of the Great Depression hangs over the entire American economy, and their dreams can only be put on hold for the time being. After graduation, Packard was employed by General Electric Company, while Hugh Park Jung-soo continued his studies. But things didn't stop there. Packard has always had a dream of starting a business. He recalled Professor Terman's words at the graduation ceremony more than once: "As you can see, most successful broadcasting companies are founded by people with little education. For those who have a solid theoretical foundation in this field, there are more opportunities for success. Son, you have made great achievements in industry. " He has been waiting for his chance. The opportunity will come soon. With the recovery of American economy, many companies began to buy electronic equipment to upgrade. At this time, there are still many vacancies in the market waiting for aspiring young people to fill. More importantly, Hugh Park Jung-soo graduated and two good friends were reunited. After several long talks all night, they decided to realize their entrepreneurial dream. Hugh Park Jungsu and Packard found Professor Terman, and with his support, Hugh Park Jungsu and Packard began to put their business plans into practice. They rented an apartment at 367 Andelin Street in Palo Alto, opened a workshop in the garage near the apartment, and started their first step. At that time, two people had only 538 yuan of working capital, and all the "fixed assets" were: a workbench, a drilling machine, a screwdriver, an electric soldering iron, a hacksaw and some electronic parts bought. 1939 On New Year's Day, the two formally signed a partnership agreement, and decided whose name appeared first by flipping a coin. Hugh Park Jung-soo is lucky. The partnership is registered as "Hugh Park Chung Su-Packard Company", referred to as Hewlett-Packard Company for short, which is taken from the initials of Hewlett-Packard, but people all over the world are more familiar with its abbreviation-"Hewlett-Packard", which is already a symbol of successful enterprises. Growing up in failures and setbacks, things are not always smooth sailing. After the establishment of the company, Hugh Park Jung Su continued to develop new products with the title of master's thesis. Packard keeps the company running by some small jobs, but it is uncertain. Sometimes they wonder how long they can last. At this time, Professor Terman extended a warm helping hand, and he used his outstanding reputation in society to actively run for them. So that HP can continue to survive. Finally, Hugh Park Yung-soo produced his new invention-a vibrator, which was much more suitable than the existing similar products at that time, and the price was only110 of the price of similar products. Packard quickly applied for a patent for this product, and experts in the industry gave a high evaluation of this product. These affirmations from authoritative sources greatly inspired their fighting spirit. Packard named the product 300A. In order to make the products praised by experts get market recognition quickly, Hewlett-Packard Company published an advertisement in an increasingly influential e-commerce magazine. Orders began to surge, profits increased rapidly, and the company's situation was greatly improved. In order to promote 300 A, Packard participated in the official audio vibrator exhibition held in Southern California. At the meeting, he met Huggins, the sound engineer of Disney Film Company. Huggins is preparing a sound channel for a movie "Fantasy World", which only needs a special sound effect-the sound of bees flying out of the screen, hovering over the cinema and returning to the screen. But this is where the 300A comes in. Packard is keenly aware that the cooperation with Disney will not only greatly enhance the company's popularity, but also bring considerable long-term benefits. He immediately introduced the HP audio vibrator to Huggins. As a result, they sold eight at once, and it is said that there is still one in use in Hollywood. In this way, Hewlett-Packard Company gained a firm foothold in the first year of its establishment, with sales income of $5,369 and profit of 1563. The first shot was fired, and Packard became more motivated. 194 1 Before the Pacific War broke out in, HP had 17 employees and became a company with annual sales of100000 USD. The outbreak of the Pacific War has brought new opportunities and growth points to HP. 1June, 942, Hugh Park Jung-soo was drafted into the army, and he had extensive contacts and influence in the military field, which laid a good foundation for Hewlett-Packard's impressive achievements in military material production after the war. After Hugh Park Jung-soo left, Packard took charge. He realized that HP, as a manufacturer of electronic products, occupied a favorable position in the situation of the surge in demand for products such as radio, radar, sonar, navigation and aviation instruments. Moreover, the harsh conditions of war are just a good opportunity to test the performance of these products, which is very important for the company's post-war development. Packard is determined to seize this historical opportunity and make HP really take off. So he carefully improved many products to make them more suitable for the needs of war. These products were soon used in the military field. By the end of World War II, Hewlett-Packard Company had developed into a large company with $2 million in assets and 200 employees. 1945, Hugh park jung-soo, who was drafted into the army, came back from the army and found himself as the vice president of this big company with millions of assets. At that time, HP had built its own Sequoia Building, and Packard told him that if the electronics industry was depressed in the future, it could be transformed into a grocery store. However, the crisis of turning into a food store did not come. On the contrary, HP is growing at a high speed. 1August, 947 18, HP co., ltd was formally established. Facing the miraculous rise of HP, Professor Terman, who gave them a lot of selfless help, was very happy. He said to every entrepreneur, "With HP leading the way, you will be the second and third HP." Under the call of this spirit, 1955, seven companies set up factories in silicon valley, and 1960 increased to 32. By the time the Stanford Research Park was formally established in 1965, nearly 70 high-tech enterprises had been concentrated here, and Stanford University was surrounded by stars and moons. Among them, Hewlett-Packard Company leased more than1100,000 square feet of land. In the late 1970s, Hugh Park Jung-soo and Packard jointly donated a modern "Terman Building" to Stanford University to commemorate their mentor forever. The garage they founded was officially named "the birthplace of Silicon Valley" by the California government in 1989, and became a precious historical relic in the United States. 1959, when Hewlett-Packard Company continued to grow under the leadership of Packard, he keenly noticed that the enthusiasm of employees in the company did not seem to be very high. At this time, HP's share price is climbing. What are their complaints? After careful investigation, packard understood that only by letting employees hold shares in the company can they fully mobilize their enthusiasm. This is the popular employee stock ownership plan in the United States. As the owners of the company, employees immediately make the company look brand-new. Packard became a national celebrity again. At this time, Hewlett-Packard Company entered its rapid expansion period. Under the management of Hugh Park Jungsu and Packard, it not only insists on technological innovation and develops new products, but also uses a series of acquisitions to rapidly extend the company's reach to many fields of electronic instruments and equipment, from plotters and electronic medical equipment to analytical instruments. 1989, even Apollo computer company, the early overlord of workstation computers, became HP's "bag"; But HP's greatest contribution in the field of personal computing tools is to take the lead in developing scientific calculators. Arthur Clark, a famous American science fiction writer, wrote a science fiction novel called "Traveling in Space in 200 1 year". One day, he imagined what computing tools computer engineers would use in the future and drew a sketch. 1968, on Christmas Eve, he was told that HP was selling an HP 9 100a desktop calculator. Clark chipped in to buy one at once. He was surprised to find that the HP 9 100a calculator looked exactly like his sketch. It is this series of progress and innovation that has kept HP at the forefront of the times, and it remains so today. HP's way is in Silicon Valley. Due to the unique high profit and high risk of high-tech companies, today's glory is likely to be tomorrow's yellow flower. The unsalable new products will lead to the bankruptcy of large companies. People here can't see tomorrow The concept of "money-driven" is pursued by many companies. There are frequent incidents of intrigue and mutual poaching, and Silicon Valley has become a battleground for high-tech personnel for a time. But packard adopted a completely different management style, including providing employees with the best possible welfare plan and full trust in employees. This method is called "the management method of Hewlett-Packard Company" or "the HP Way". Because packard realized that the most important thing for an enterprise is not technology, but talent, and the quality of employees' work directly affects the company's reputation. Therefore, HP provides employees with almost perfect job security. No employee has been fired since the 1950s. 1974 When the American economic crisis reached its climax, everyone in Silicon Valley was in danger, and a large number of scientific and technological personnel lost their jobs. At HP, everything is the same. In sharp contrast with other companies. There is a joke in Hewlett-Packard Company that the only way to be fired by the company is to kill your own boss. Sometimes, other companies in Silicon Valley will adopt some practices of Hewlett-Packard Company, but only superficially, without really learning the essence of HP management methods: absolute trust and respect for each employee. Just some bread is as small as watching a movie. When the great crisis comes, it will disappear. The "HP Way" has five core values, just like five conjoined twin brothers, no one can live without anyone. Everyone at HP knows five core values by heart: (1) Trust and respect individuals and respect employees; (2) Pursuing the highest achievement and the best; (3) Do things with great integrity, do not deceive users, do not deceive employees, and do immoral things; (4) The success of the company depends on the strength of everyone, not the strength of one person; (5) Believe in continuous innovation and be flexible.