1973, the brand was renamed Timberland, and the name came from one of the most popular waterproof boots they made. From 1978 to 1979, Timberland began to produce casual shoes and boat shoes, ending its history of single production of boots. Since 1980s, Timberland has gradually grown into an international brand, and started to produce clothes, women's shoes and backpacks. And created the well-received Timberland PRO work series shoes. After nearly 30 years of hard work, Timberland has spread all over the world in more than 90 countries, and the shoes made by Timberland are world-class in design, quality, durability and functionality.

Timberland's outdoor products include clothing, footwear, accessories, watches and so on. He called on people to get out of their own small world and fully enjoy nature. His products fully embody the characteristics of innovative design, durability and strong functionality. At the same time, it also embodies the characteristics of being young, lively, rough, strong and practical. Tian Bailan's mission is to "equip your life journey and create extraordinary things in your world." Tim Bailan has many followers all over the world. The United States has P. Diddy, will smith, Mariah Carey and Whitney Houston.