Today I'm going to talk about Perfect Diary, a new beauty brand, which has developed rapidly in the past two years. 20 18 tmall ranked first among the 99 major promotions, surpassing L 'Oreal, Estee Lauder and other big names. In 20 19, the perfect diary ranks among e-commerce, and it is getting better and better. Since then, new domestic products, new beauty cosmetics and new text symbols have been integrated into a perfect diary, which is attributed to the explosion of Xiaohongshu and the subsequent rapid sales. Of course, skill and strategy are very important. The perfect diary concentrates the preheating of product sales on one node. Next, let's take a look at how The Perfect Diary works in Little Red Book. Let's talk about the little red book briefly. By the end of 20 19, the number of users of Xiaohongshu had exceeded 250 million. February 14, 2020, the internal documents of Xiaohongshu show that 77% are female users. Haitong Securities' 20 18 report shows that 89.8% of Little Red Books are female users, and now the number of users has increased, accounting for 23% of men and 77% of women. Women are still the main population, and male users are increasing steadily. After the above data, let's continue to talk about how the perfect diary is laid out in the little red book; Each issue of the perfect diary will focus on creating the explosion of 1-2, and continuously increase sales in the following time. There must be a little red book and a perfect user operation system. How exactly do you operate it? Take the explosion of explorer's twelve-color animal eye shadow in March this year as an example. In Little Red Book, the data of Perfect Diary is very impressive. Little Red Book platform 1.94 million fans, 2 1.000+ notes, with a total exposure of hundreds of millions, far exceeding brands such as Baique Ling and L 'Oré al. The delivery effect here is directly reflected in the volume-and the law of delivery behavior can be inferred from the volume differences in different periods. How to choose the notes of Little Red Book? Now that the centralized delivery strategy of the perfect diary has been made clear, the next question is how to choose the delivery target of the perfect diary. 20 19, 1, some institutions have done statistics. There are 78,000 notes in Little Red Book Search Perfect Diary, 73 184 ordinary notes account for 93%, and 4,469 video notes account for 7%. In March 2020, we searched for the perfect diary with 2 10000+ notes. According to the proportion of last year, there are about 195300 for ordinary notes and 14700 for video notes, even though video notes have increased greatly. Next, the little red book blogger put it in. First of all, we classify the accounts according to the order of fans, which are mainly divided into stars (certified, such as Theo, Nana Ou-yang, Jelly Lin and Angela Zhang), well-known KOL (plus V certification, such as Li Jiaqi) and top figures (number of fans >; 500 thousand) waist talent (50 thousand