Blue Ocean Group aims at implementing the famous brand strategy and vigorously promotes the creation and construction of independent brands. "Blue Ocean House" is a self-created brand under the group, which is positioned in the mass consumer group of "high quality and medium price". Since its establishment in 2002, "Blue Ocean House" has quickly occupied the domestic market with the unified image of the national chain and the supermarket self-selected marketing model. Brand first, technology first.

The machine washable suit jointly launched by Blue Ocean House and Australian Wool Development Company broke the tradition that suits can only be dry-cleaned, filled the gap in the domestic market, and was accepted and loved by consumers. In recent years, Blue Ocean House has won the titles of Jiangsu famous brand products, China famous brand products and national inspection-free products. In 2006, Blue Ocean House won the annual award "Marketing Award" of China clothing brand, which has the reputation of "Oscar Award" in China clothing industry, and won the "Potential Award" again in 2007. In April 2009, Blue Ocean House was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.